BRAD HACKER
San Diego
Summary
Dynamic and results-driven Sales and Operations Leader with 18+ years of progressive experience in regional sales strategy, funnel optimization, and sustainable revenue growth. Proven expertise in building scalable sales frameworks, leveraging data for decision-making, and leading high-performing, cross-functional teams to exceed operational and financial targets. Successfully managed operations, driving significant improvements in lead-to-sale conversion rates and maintaining exceptional customer satisfaction. Seeking to leverage deep experience in omnichannel sales management to drive profitability and efficiency.
Overview
18
18
years of professional experience
Work History
GENERAL MANAGER
RideNow Powersports So-Cal
01.2023 - 01.2025
- Directed operations, managing P&L, budgeting, regional marketing campaigns, and staff training for sales and service departments.
- Operational Efficiency: Designed and optimized end-to-end sales funnels, digital lead workflows, and Business Development Center (BDC) processes to significantly increase lead-to-sale conversion efficiency.
- Team Development: Built and trained scalable Sales, F&I, and Internet BDC departments, implementing frameworks that improved operational consistency and efficiency across the organization.
- Collaborated directly with marketing teams to refine regional campaigns, resulting in enhanced lead quality and customer engagement metrics.
FINANCE & INSURANCE MANAGER
Fun Bike Center
01.2022 - 01.2023
- Managed the Finance & Insurance (F&I) funnel, overseeing deal structuring and loan submissions to maximize conversion efficiency and departmental profitability.
- Consistently exceeded all sales and revenue targets through expert product presentations and continuous funnel optimization efforts.
- Enhanced lead handoff processes and cross-team collaboration, resulting in a more cohesive and positive customer experience.
GENERAL SALES MANAGER
Indian Motorcycle of San Diego
01.2020 - 01.2022
- Oversaw all sales operations, including digital lead funnels, inventory management, closing strategies, and staff leadership.
- Customer Satisfaction: Maintained an exceptional 95% CSI (Customer Satisfaction Index) and a 4.9-star Google rating, earning the “Best Motorcycle Shop” award three times.
- Revenue Growth: Developed and optimized lead nurturing workflows, directly increasing conversion rates and fostering customer loyalty, contributing to strong Year-Over-Year (YOY) revenue growth.
- Coordinated targeted sales strategies with cross-functional teams to ensure consistent attainment of revenue goals.
GENERAL SALES MANAGER
RideNow Powersports
01.2007 - 01.2020
- Held progressive leadership roles, designing and implementing sales and marketing strategies that improved funnel efficiency and customer engagement over a 13-year tenure.
- Integrated new technology solutions for reporting, workflow automation, and productivity improvements across multiple departments.
- Built and led high-performing teams, consistently achieving key operational and revenue goals.
Education
High School Diploma -
Downtown High
Tucson, AZ05-2003
Skills
- Sales Strategy & Leadership: Sales Management, F&I Optimization, P&L Oversight, Team Building
- Funnel Optimization: Lead Generation & Scoring, Customer Journey Mapping, BDC Process Design, Conversion Rate Optimization (CRO)
- Operational Excellence: Sales Enablement, Playbook Development, Workflow Automation, Cross-Functional Collaboration
- Technology & Analytics: CRM/Marketing Automation, Data-Driven Reporting, Excel Workbooks, Inventory & Website Management
- CRM Systems/DMS: eLead, TPL, Dealer Spike, Lightspeed, DX1
- Platforms: Marketing Automation & Funnel Tools, Analytics & Reporting, Website Management, & Sales Workflow
Websites
Timeline
GENERAL MANAGER
RideNow Powersports So-Cal
01.2023 - 01.2025
FINANCE & INSURANCE MANAGER
Fun Bike Center
01.2022 - 01.2023
GENERAL SALES MANAGER
Indian Motorcycle of San Diego
01.2020 - 01.2022
GENERAL SALES MANAGER
RideNow Powersports
01.2007 - 01.2020
High School Diploma -
Downtown High