Summary
Overview
Work History
Education
Skills
Timeline
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Brad Brelo

Regional Sales Director, Lennox Residential
Richardson,TX

Summary

Accomplished Regional Sales Director with a proven track record at Lennox Residential, enhancing revenue growth through key account management and robust customer relationship building. Spearheaded initiatives leading to over $400M in sales, leveraging sales presentations skills and fostering teamwork. Recognized for developing strategic national accounts and mentoring high-performing teams to exceed sales and profitability targets

Overview

20
20
years of professional experience

Work History

Regional Sales Director, Northeast Region

Lennox Residential
06.2018 - Current
  • Boosted regional sales by implementing targeted marketing strategies and fostering strong customer relationships.
  • Created regional sales plans and quotas.
  • Responsible for over $400M in sales within six sales districts across the Northeast US and Eastern Canada
  • Led a high-performing sales team, providing coaching and mentoring to achieve various company initiatives

Regional Sales Director, Southern Commercial

Lennox Commercial
01.2015 - 06.2018
  • Responsible for over $100M in sales across six Commercial Sales Districts
  • Helped developed a new business sales process across the Commercial Sales platform
  • Developed key account relationships across the region to drive sales and share of wallet
  • Coached and mentored entire sales team to ensure alignment across the business unit.

District Manager, Washington DC

Lennox Residential
09.2013 - 01.2015
  • Opened new Residential Sales District and 5 Lennox Stores across the Maryland, DC and Virginia area
  • Drove business initiatives (Sales, G.P, New Business, Mix) across the district
  • Developed and coached new team members within the district
  • Received the 2014 District of The Year Award fro Lennox Residential

District Manager, Dallas

Lennox Residential
09.2011 - 04.2013
  • Drove sales and new business growth across the DFW Metroplex
  • Established value added relationships across the replacement and new construction customer base
  • Coached and mentored a total sales team of 14 including Store Managers
  • Managed sales activities toward achieving various company initiatives

Regional Business Manager

Lennox Residential
03.2010 - 08.2011
  • Worked to grow and develop new strategic national accounts within the Lennox portfolio
  • Worked with the Regional Director to develop the new business strategy across Lennox Residential
  • Collectively worked with multiple leaders to create the Signature Sales Model within the Residential business unit
  • Helped to implement Salesforce.com within the Residential salesforce

Territory Manager

Lennox Residential
04.2004 - 03.2010
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Cultivated numerous New Business opportunities within the Phoenix market
  • Drove mix improvement within the territory by delivering value added sales solutions to customers

Education

Bachelor of Arts - Political Science

University of Arizona
Tucson, AZ
05.2001 -

Skills

Key Account Management

Revenue Growth

Sales Presentations

Customer Relationship Management

Sales training and leadership

Teamwork and Collaboration

Timeline

Regional Sales Director, Northeast Region

Lennox Residential
06.2018 - Current

Regional Sales Director, Southern Commercial

Lennox Commercial
01.2015 - 06.2018

District Manager, Washington DC

Lennox Residential
09.2013 - 01.2015

District Manager, Dallas

Lennox Residential
09.2011 - 04.2013

Regional Business Manager

Lennox Residential
03.2010 - 08.2011

Territory Manager

Lennox Residential
04.2004 - 03.2010

Bachelor of Arts - Political Science

University of Arizona
05.2001 -

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Brad BreloRegional Sales Director, Lennox Residential