Summary
Overview
Work History
Education
Skills
Initiatives
Recognition
Timeline
Generic

Brad Allen

Montreal,QC

Summary

As an accomplished professional in brand-building, social media management, and event production, a reputation as a visionary has been established over time. The hallmark of the work being dedicated to delivering innovative and impactful projects that capture the spirit of the times. One of the most notable accomplishments is the pioneering of the world's first-ever award-winning digital club space, which disrupted the nightlife industry with its ingenuity and inclusivity. Being an expert in digital media with a talent for community building, cultivating new spaces both online and offline is a strength. The expertise, energy, and creativity can be assets to any team, helping to elevate brands to new heights.

Overview

10
10
years of professional experience

Work History

Social Media & Community Consultant

Rare, Circles
02.2022 - 11.2022
  • Led development of social media and community strategies for RareAccess Web3 membership program in partnership with Detroit Pistons, resulting in 120.8% increase in followers across Twitter, Reddit, and Discord within first month of launch.
  • Collaborated closely with Detroit Pistons' marketing team to align on roll-outs, post-approvals, sweepstakes, and scheduling, resulting in seamless integration of RareAccess into Pistons' marketing campaigns.
  • Established partnerships with 30+ influencers and large Web3 and NBA platforms to increase program visibility, resulting in a significant increase in program participation and brand awareness.
  • Maintained cohesive brand voice across all platforms, including website, email, and social copy, resulting in consistent and recognizable brand image for RareAccess.
  • Provided troubleshooting support and guidance on NFT minting and blockchain processes to users on portal and social platforms, resulting in increased user engagement and satisfaction.

Co-Founder/Director

Club Quarantine Toronto
03.2020 - Current
  • Produced over 150 virtual parties streamed through Zoom, YouTube, and Mixcloud with a cross-functional team
  • Increased virtual audience to over 100,000 and featured 200+ international artists, garnering worldwide attention
  • Raised over $145,000 for multiple QTBIPOC organizations in under 3 months, including $75,000 for the Martha P. Institute
  • Hosted high-profile events, including Lady Gaga's official Chromatica launch, Charli XCX's album release, Diplo, Laverne Cox, Kim Petras, and Tinashe
  • Secured partnerships with top brands, including Diesel, Paper Mag, Bud Lite, Absolut, Redbull, and Grindr
  • Grew verified Instagram and Twitter presence to 70,000 combined followers and a monthly reach of 200,000+
  • • Secured international recognition and media coverage for Club Quarantine, including features in The New York Times, Rolling Stone, and The Guardian, among others.
  • Guided creative sector, partnering with creative agencies such as IHEARTCOMIX and Sunset Studios, as well as renowned designer Timothy Luke and the late Terrell Davis, to create cutting-edge promotional assets

Event Producer

Freelance
01.2019 - Current
  • Pioneered revolutionary URL/IRL hybrid event model, prioritizing accessibility and inclusivity in a post-pandemic landscape, earning industry recognition and setting a new standard for live events.
  • Orchestrated multiple successful buzz-worthy showcases in New York, Los Angeles, Toronto, and Montreal, with sold-out attendance across various markets.
  • Demonstrated exceptional leadership and organizational skills by integrating Covid-19 protocols and harm reduction strategies, creating safe and inclusive experiences for patrons.
  • Successfully secured budgets of up to $30,000 through monetary sponsorships, resulting in significant cost reductions.
  • Oversaw social media marketing across multiple platforms, generating hype and increasing brand visibility.
  • Proficient in Adobe Suite and experienced in handling ticket launches through Stubhub and DICE, including age-gating software for streams sponsored by prominent Alcohol and Cannabis brands, resulting in seamless execution and effective management of all event production aspects.

Host

Various
01.2019 - Current
  • Hosted virtual shows alongside Jordan Firstman, Bowen Yang, Lady Gaga, and Charli XCX, using personable skills to interact with audiences and keep show running efficiently.
  • Featured by Arte Tracks in Germany, Freethink, Bradley and Pablo's 'Alone Together'feature film, TD Bank's Pride Campaign, Absolut Vodka Campaign and VICE.

Digital Content Creator

Freelance Toronto
01.2013 - Current
  • Crafted visually stunning BTS/promo reels for renowned recording artists, including Chippy
  • Nonstop, Casey MQ, and Juno-nominated Ceréna, by seamlessly combining different artistic styles and creating optimized "cut-downs" for various social media platforms
  • Drove success of self-titled YouTube channel with over 1,000,000 organic views by conceptualizing, directing, editing, and starring in original content that captivated viewers and attracted attention of Huffington Post's former Outspeak platform
  • Amplified voice of Club Quarantine, one of the fastest-growing queer digital spaces of2020, by expertly managing social media accounts and forging key partnerships with top influencers through creative collaborations
  • Elevated brand Boiler Room through a highly successful Instagram guest takeover with over 1 million followers, expertly curating content that resonated with the audience and generated buzz within the music community.

Education

Vancouver Film School
Vancouver
06.2012

Writing

Second City
Toronto, ON
10.2014

Skills

  • Social Media Expertise
  • Visual Communication Expertise
  • Business Expansion
  • Project Oversight
  • Live Events

Initiatives

Halloween Candy Drive

Raised 1k for Parkdale Mutual Aid through crowdfunding during the pandemic to safely offer Halloween candy to lower-income households.

Recognition

  • Best Virtual Event Award by Los Angeles Mag, and NOW Magazine in Toronto.
  • Nominated by Time Out London.
  • Named a Hero of the Pandemic by Toronto Life.
  • Featured by VICE UK in the Culture-Defining Moments of 2020 List.
  • Included by Mixcloud on the Canadian Creators on our Radar List.
  • Featured by PAPER Magazine for their Break The Internet Column.
  • In 2022, Club Quarantine received $25,000 in contributions from TD Bank for it's community impact.

Timeline

Social Media & Community Consultant

Rare, Circles
02.2022 - 11.2022

Co-Founder/Director

Club Quarantine Toronto
03.2020 - Current

Event Producer

Freelance
01.2019 - Current

Host

Various
01.2019 - Current

Digital Content Creator

Freelance Toronto
01.2013 - Current

Vancouver Film School

Writing

Second City

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Brad Allen