Summary
Overview
Education
Skills
Internship Experiences
Skills Abilities
Languages
References
Certification
Timeline
Generic

Boya Wang

Summary

New graduate with degree in Finance, excited to launch career as digital marketer. Expert in managing profiles on social media platforms like Tik Tok, Weibo, Xiaohongshu and Instagram. Successful in expanding online presence through personalized interactions with followers.

Overview

1
1
Certification

Education

HONOURS BACHELOR OF COMMERCE - Finance

University of Ottawa
12.2023

Skills

  • Social Media Marketing
  • Campaign Development
  • Copywriting
  • Data Collection
  • Operations Support
  • Market Analysis
  • Social Media Expertise

Internship Experiences

  • True-E Marketing, 05/2023-09/2023, Coop marketing internship, Assist in developing innovative marketing and communications strategies to promote the company's products and services, Participate in digital marketing campaigns and provide online customer service, Assist in developing new marketing campaigns to expand brand reach., Collect and analyze first and third party data, including internal marketing performance data, external market research, category outlook and consumer behavior trends
  • Zheshang Securities Co., 06/2021-08/2021, Internship, Learn and acquire knowledge in the field of financial management such as stocks, funds and financing, Coordinate teamwork and demonstrate excellent collaboration skills
  • Tianfuneng Health Industry Group Co., 05/2021-06/2021, Marketing Personnel, Manage social media shopping platform accounts Xiaohongshu and Taobao (Alibaba), Responsible for photographing product promotional images to enhance product image and attract target audience, Actively participate in the event planning for the company's new product Light Paper Poetry meal replacement, including event concept design and execution to ensure successful promotion of the event, Actively build relationships with customers and address their needs to maintain a good brand reputation for the company

Skills Abilities

Time management: Juggling tasks efficiently to meet deadlines, Detail-oriented, Ability to work well with a team, Active listening skills, Good communication skills, Good organization skills, Ability to work under pressure, Financial Analysis: Owned ability to analyze financial statements, evaluate probability, and access investment opportunities, Excel and Spreadsheets: Skilled in Microsoft Excel, Minitab Software and other spreadsheet software for financial modeling, data analysis, budgeting and forecasting, Bloomberg Terminal: Comfortable with using Bloomberg terminals for live market data, financial research and securities analysis, Financial-related calculations: Flexible with the calculations about WACC, DCF Matrix, NCWC, Terminal Value, etc., Proficient in Microsoft Office suite for efficient document processing and data analysis through flexible use of Word, Excel and PowerPoint in learning and practical work, Basic Photoshop and Acrobat skills, as well as proficiency in video editing, provide strong support for the team's creative output, Proficiency in the use of Canva with a certain sense of design and ability to grasp visual presentation, In-depth understanding of Digital Media logic and concepts to support the team's digital marketing strategy, Experienced in social media management, especially familiar with Chinese social media platforms and understanding of traffic algorithms of TIK TOK and Weibo in order to better customize content and enhance brand influence

Languages

Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Korean
Limited Working

References

References are available upon request

Certification

Bloomberg Market Concept Certificate

Google The Fundamentals of Digital Marketing Certificate

Timeline

HONOURS BACHELOR OF COMMERCE - Finance

University of Ottawa

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Boya Wang