Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Bochen Zhao

Ontario

Summary

PROFESSIONAL SUMMARY

I am a very motivated car sales associate with extensive customer knowledge and experience. Through sales track record in this field, inspire professional growth in the companies that have worked for. I am an outgoing sales professional with an eye for improving the customer’s buying experience while also uplifting the company profile. I am meticulous about keeping the merchandise in an appealing condition to optimize revenue collection opportunities. I can close sales and meet the stipulated objectives set by the company. I believe that dealing with customers is not a one-time event but a long-term investment. Therefore, I have mastered the art of diplomatic communication with customers-both new and current.

Overview

5
5
years of professional experience

Work History

Fleet Manager

BMW of Murrieta
05.2024 - Current

Wholesale

  • Negotiated favorable pricing and terms with brokers to achieve store sales target .
  • Exceeded sales targets consistently, contributing to the company''s overall revenue growth and market share expansion within the fleet segment.
  • Established strong client relationships for repeat business and customer loyalty.
  • Built relationships with business owner customers and brokers to establish long-term business growth.
  • Delivered comprehensive sales reports to senior management, highlighting trends, challenges, and potential growth areas.

Client Advisor

BMW Riverside
05.2021 - 01.2024

Maximize Volume sales - Maintain highest front-end profit average - Maximize Back-end Reserve and Back-end products - Support customers seeking new luxury vehicles in product selection and Summary Skills Experience decision making through expert understanding of the luxury vehicle market. Answer customer questions completely and efficiently, enhancing customer satisfaction and resulting in 97% positive reviews. · Maintained a positive, customer-first attitude to exceed satisfaction targets by 10% .

  • Completed daily logs, tracked data and managed clients' book of business
  • Developed and maintained strong relationships with clients to maximize satisfaction

Audi Brand Specialist

Audi Ontario
02.2020 - 03.2021

Kept customers highly satisfied at all stages, achieving CSI score. Described benefits of dealership to build loyalty. Maintained current knowledge of dealership inventory and finance product or packages.


Recognized potential customers and customized business approaches tailored to fit specific needs. Created professional sales presentations and attended retail trade shows to creatively communicate product quality and market comparisons to potential customers and well explain the market value for cars due to the shortage of parts and micro chips.


Demonstrated products to customers, discussed features and redirected objections to capture sales. Observed customer behaviors to identify security threats and escalate concerns to supervisors. Explain Audi Care and wear and tear package to customer. For used car buyers I would recommend them to make purchase on extend warranty. Listen to customer try to find what they need and introduce the specific product to them

Education

Bachelor of Arts - Business

Cal State University Of Fullerton
Fullerton, CA
07.2017

Skills

    JOB OBJECTIVE

    As an experienced car sales consultant, I am looking for a position to utilize current knowledge and skillset on cars and growth and advance in that career path I believe that for professional in this position to grow, must be open to learning new concepts and skills, and I am prepared

    STRENGTHS

    Positive Mindset-I believe that human mind can improve; I always strive to look for innovative and efficient solutions to improve business productivity

    Team player-Success in a business requires teamwork, and I am better at delivering in teams than individually I am always focused on team building, leveraging colleagues’ strengths to company’s advantage

    ADDITIONAL PROFICIENCIES

    Technical Skills

    Specialized in the Audi, and BMW product lines

    Conversant with the web-based CRM

    Familiar with the following car dealer software; Elead, Conquest, Momentum CDK Drive, and PERQ

    Languages

    Chinese Mandarin (Native)

    English (Intermediate)

Additional Information

EDUCATION

Cal State University of Fullerton, 2017-Bachelors in Business and Marketing

Fullerton, California

I enrolled in this program after my college graduation. The program introduced me to the basics of business and the role of marketing. As one of the many functional areas of a business, marketing fosters its success. This course helped me understand how management, economics, and accounting facilitate marketing success. I also learned to appreciate technological advancements in the contemporary marketing world.


Timeline

Fleet Manager

BMW of Murrieta
05.2024 - Current

Client Advisor

BMW Riverside
05.2021 - 01.2024

Audi Brand Specialist

Audi Ontario
02.2020 - 03.2021

Bachelor of Arts - Business

Cal State University Of Fullerton
Bochen Zhao