Bobby Aujla
Woodbridge,Canada
Summary
Client director with a background in education and public sector technology sales, building trusted relationships with CIOs, IT leaders, and institutional stakeholders. Leads executive briefings, solution workshops, and consultative selling across PC, services, infrastructure, and AI opportunities, with measurable growth in higher-education and K-12 accounts.
Overview
10
10
years of professional experience
Work History
Client Director
Lenovo Canada
04.2024 - Current
- Led strategic higher-education customer relationships and sales motions across Ontario, coordinating Lenovo PC, services, and infrastructure solutions to align with institutional priorities.
- Represented Lenovo at major industry conferences, managing booth operations, and engaging with key stakeholders
- Engaged CIOs and IT leadership through executive briefings and solution workshops, facilitating campus conversations around infrastructure, HPC, AI, and lifecycle services.
- Spearheaded High-Performance Computing opportunities across Ontario collaborating with research teams and IT leadership to deliver scalable infrastructure supporting AI, driving 400% year-over-year ISG business growth
Field Account Executive
Lenovo Canada
05.2022 - 03.2024
- Acted as primary contact for K-12 customers in Ontario, driving adoption of Lenovo's technology solutions in classrooms.
- Built strong relationships with key stakeholders, including C-level executives and directors, enhancing collaboration and support for initiatives.
- Delivered expert product demonstrations and training sessions to IT teams, promoting effective integration of Lenovo devices in K-12 settings.
- Leveraged channel community partnerships and vendors of record to expand Lenovo's reach in the K-12 market, resulting in 30% YoY growth
Account Executive
Lenovo Canada
06.2019 - 04.2022
- Identified new business opportunities and acquired 64 new clients while growing year over year business by 120% in FY21
- Built strong client relationships and trust by aligning Lenovo's vision with solutions to address complex challenges.
- Managed Vendor of Records and Public Sector contracts, enhancing business engagement in the education sector.
- Created tutorials and implemented a virtual workshop to enhance team efficiency with Microsoft Dynamics.
Public Sector Account Manager
CDW Canada
07.2016 - 06.2019
- Facilitated sales growth through consultative technology discussions and tailored solution planning for Healthcare sector clients.
- Collaborated with vendor partners and product specialists to develop customized client solutions.
- Resolved client issues by coordinating support across service and logistics teams.
- Maintained up-to-date CRM records with comprehensive account notes and activity updates for CDW Canada clients.
Education
Business Technology Management - Business Technology Management, Human Resource Management
Ryerson University
04-2016
Skills
- Strategic Sales
- Sales Acquisition & Development
- Cloud Solutions
- CRM management
- Negotiation skills
- Client engagement
- Issue resolution
- Problem solving
- Leadership
- Communication
- Relationship building
- Goal Oriented
- Time Management
- Relationship building
- Higher education sales
- Executive briefings
- Territory planning
- Pipeline development
Accomplishments
- Lenovo 2025 President's Club Award
- Lenovo Beast of the North Award 3Q24
- Lenovo WOW! Award - North America Customer Experience
- Lenovo Canada SMB Seller of the Year FY21
- Lenovo Stronger Together Award 1Q21
Timeline
Client Director
Lenovo Canada
04.2024 - Current
Field Account Executive
Lenovo Canada
05.2022 - 03.2024
Account Executive
Lenovo Canada
06.2019 - 04.2022
Public Sector Account Manager
CDW Canada
07.2016 - 06.2019
Business Technology Management - Business Technology Management, Human Resource Management
Ryerson University