Blanca Uribe
Gardena
Summary
Dedicated sales and marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
National Sales & Marketing Strategist
Televisa Univision
04.2023 - Current
- - Lead customized proposals for 50+ accounts quarterly, driving a 20% boost in engagement and retention.
- - Analyze $2M+ in quarterly contracts using Excel-based rate sheets and trackers.
- - Coordinate sports placements, ad copy, and production orders in WideOrbit and vCreative.
- - Act as key liaison between stations, agencies, traffic, and internal teams to ensure flawless execution.
- - Support Sales Manager in process optimization, improving team efficiency by 10%.
National Sales Account Coordinator
Televisa Univision
01.2019 - 04.2023
- - Managed 40+ multi-market accounts per quarter, supporting a 95% client retention rate.
- - Created reports that improved campaign performance by 18%.
- - Ensured accurate scheduling in WideOrbit, maximizing ad revenue.
Activation Technician
Univision Communications Inc.
08.2016 - 01.2019
- - Delivered 20+ event recaps monthly, highlighting key KPIs.
- - Boosted listener engagement by 15% through high-impact brand activations.
- - Improved radio promo quality by 25% through detailed aircheck feedback.
Marketing Associate
WSS
11.2015 - 07.2016
- - Increased brand visibility in underperforming stores by 30% through targeted events.
- - Led teams of 10+ and optimized vendor coordination across locations.
Education
Exec. Education - Digital Marketing Strategy
Yale School of Management
12.2022
B.A. - Radio, Television, and Film
California State University, Fullerton
08.2015
Skills
- Languages: English & Spanish (Fluent)
- Tools: Excel, PowerPoint, WideOrbit, vCreative
- Strengths: Strategic Planning, Client Relations, Campaign Execution, Organization
- Customer segmentation
- Marketing automation
- Partnership development
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
National Sales & Marketing Strategist
Televisa Univision
04.2023 - Current
National Sales Account Coordinator
Televisa Univision
01.2019 - 04.2023
Activation Technician
Univision Communications Inc.
08.2016 - 01.2019
Marketing Associate
WSS
11.2015 - 07.2016
B.A. - Radio, Television, and Film
California State University, Fullerton
Exec. Education - Digital Marketing Strategy
Yale School of Management