Blake Wallace
Summary
Developed skills in high-paced, competitive business environments with a focus on driving growth and building strategic relationships. Demonstrates expertise in market analysis and client engagement, ensuring successful project outcomes. Looking to transition into new field, leveraging these transferrable skills for impactful contributions and continuous learning.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Development Representative
ALCiT Cybersecurity
07.2023 - 02.2025
- Develop and maintain strategic selling avenues to target SMBs. Worked closely with our marketing team to create comprehensive outbound sales campaigns in order to increase revenue in our target markets. Acted as a product liaison, relaying critical feedback from prospects to the product development team.
- Develop and execute effective lead generation strategies to identify and nurture potential clients
- Build and maintain strong relationships with existing and potential clients.
- Develop and implement comprehensive sales strategies to achieve revenue targets
- Identify new market segments and geographic regions for business expansion
- Lead, coach, and mentor a team of sales and business development professionals
- Created marketing campaigns in order to target lucrative business opportunities in desired markets
- Prepare compelling proposals, presentations, and pitches to win new business opportunities
Sales Consultant
Sysco, Halifax
02.2022 - 07.2023
- Effectively demonstrate superior customer relations in order to grow our current portfolio while generating strategies for penetration & growth while working alongside our specialists and sales team.
- Extensive product knowledge surrounding food service
- Prospecting potential customers and generating leads
- Maintaining strong customer relations while maintaining GPD growth
- Meeting and exceeding quarterly sales targets
- Resolving customer issues and shortages
- Comprehensive knowledge of all platforms used for ordering
- Creating custom order guides/menus designed for penetration of accounts
- Strong management of CRM in order to demonstrate diligent sales practices
- Effectively demonstrate professionalism and integrity representing our brand
- Individually adjust pricing per account in accordance with weekly price fluctuations
Sales Manager
Barrelling Tide Distillery
09.2021 - 02.2022
- Effectively lead sales team to hit revenue forecasts while demonstrating strong communication skills between branch to branch in order to maintain satisfactory customer relations
- Extensive knowledge of spirits industry and sales avenues
- Managing and building strong customer account partnerships
- Maintaining strong customer service skills
- Prospecting potential customers and generating leads
- Meeting monthly sales targets and closing prospected accounts
- Resolving customer issues to ensure customer satisfaction
- Awareness of current competitors' portfolios, market trends and product innovations
- Upselling current customer base on upcoming and existing products
- Navigating B2B opportunities
- Consistently manage CRM in order to demonstrate efficient sales practices
- Manage sales channels, submit applications for provincial submissions
- Effectively demonstrate strong communication skills with all affiliates and brokerages
Bar Manager
The Bicycle Thief, Halifax NS
09.2019 - 09.2021
- Oversee and coordinate proper functionality of a fast-paced high volume restaurant bar with attention to detail while maintaining strong customer relations and in turn generating revenue for the restaurant.
- Develop cocktail and wine menus
- Take beverage and food orders from guests
- Prepare and serve alcoholic and non-alcoholic drinks consistent with the Restaurant's standard drink recipes
- Maintain strong rapport with regular customers and new clientele
- Suggestive selling and upselling to enhance guest experience and increase revenue for the restaurant
- Maintain bottles and glasses in an attractive and functional manner to support efficient drink preparation of beverages
- Maintain cleanliness in all areas of the bar including counters, sinks, utensils, shelves and storage areas
- Manage inventory of the bar including all spirits, wine and beer
General Manager
La Frasca Cibi & Vini, Halifax NS
04.2017 - 09.2019
- Oversee and coordinate the planning, organizing, training and leadership necessary to achieve stated objectives in sales, costs, employee retention, guest service and satisfaction, food quality, cleanliness and sanitation.
- Understand completely all company policies, procedures, standards and specifications
- Ensure that all guests feel welcome and are given responsive, friendly and courteous service at all times
- Control cash and other receipts by adhering to cash handling and reconciliation procedures
- Prepare all required paperwork, including forms, reports and schedules in an organized timely manner
- Make employment and termination decisions
- Continually strive to develop staff in all areas of managerial and professional development
- Ensure that all equipment and environment is kept clean and kept in excellent working condition through personal inspection
- Adhere to company standard in sales, service, quality, appearance of facility and sanitation and cleanliness through training of employees and creating a positive, productive working environment
Education
BBA - Business Administration And Management
St. Francis Xavier University
Antigonish, NSSkills
- Sales and marketing
- Team leadership
- Customer relationship management
- Territory management
- Sales presentations
- Lead prospecting
- Negotiations
- CRM platforms
- SAAS Sales Experience
Languages
English
Full Professional
Certification
- CAPS Atlantic - Old World Wine, New World Wine, Sensory Development & Wine Styles, Modern Wine Making, Beer, Spirits and Other Beverages - 2018-2020
- SYSCO Outside Sales Training Certification 2022
- IBM Introduction to Cloud Computing Certification 2023
- Cybersecurity SAAS Training and Development - ALCiT Cybersecurity & Partners 2024
Timeline
Business Development Representative
ALCiT Cybersecurity
07.2023 - 02.2025
Sales Consultant
Sysco, Halifax
02.2022 - 07.2023
Sales Manager
Barrelling Tide Distillery
09.2021 - 02.2022
Bar Manager
The Bicycle Thief, Halifax NS
09.2019 - 09.2021
General Manager
La Frasca Cibi & Vini, Halifax NS
04.2017 - 09.2019
BBA - Business Administration And Management
St. Francis Xavier University
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