Blake MacHaffie
Seal Beach
Summary
Personable and dedicated individual with a background in driving client growth and building long-term relationships. Proven track record in managing high-profile accounts and delivering successful campaigns. Excel in problem solving in fast-paced environments. Routinely demonstrates the development and implementation of efficient procedures while striving for excellence. Passion to grow along with a company and assist in fostering a desirable culture in the workplace.
Overview
8
8
years of professional experience
Work History
Senior Account Executive
INNOCEAN USA
03.2023 - Current
- Streamlined client to creative communication, leading the execution of varied projects such as model year updates, web platform enhancements, sales events and integrated advertising campaigns.
- Fostered seamless integration across diverse channels (strategy, data science, brand, in-market) to deliver cohesive and impactful advertising campaigns.
- Revitalized team processes as a recognized subject matter expert, significantly improving agency and client workflows and leading all new hire training.
Digital Production Coordinator
INNOCEAN USA
09.2022 - 02.2023
- Achieved project deadlines by coordinating with different departments to manage performance and expectations
- Collaborated with project leaders to comply with client needs for project maintenance requirements
- Used a variety of different platforms to track progress, communicate results and review work.
Sales & Service Supervisor
AvalonBay Communities Inc.
12.2020 - 09.2022
- Oversaw two apartment communities totaling over 500 units and maintain at least over 95% occupancy.
- Minimize vacancy periods by collaborating with revenue team to strategize improvements to marketing initiatives and business plans.
- Analyze sales performance data from leasing teams to prepare for executives and give feedback on areas of improvement and successes.
Guest Service Manager
Rittenhouse Hotel
09.2019 - 09.2020
- Managed a team of 17 and helped to resolve issues arising during shifts while collaborated with outside departments to coordinate solutions and retain guest satisfaction.
- Managed quality assurance program, including on-site evaluations with Forbes, internal audits and customer surveys.
Assistant Front Office Manager
The Ranch at Laguna Hotel & Resort
06.2017 - 09.2019
- Integrate and train employees (10), providing support for skills development as well as empower team members.
- Handle any guest complaints or issues that cannot be settled directly by team members and provide an appropriate solution.
Education
Associate of Science - Hospitality Management
Orange Coast College
Costa Mesa, CA01-2018
Skills
- Basecamp
- JIRA
- Figma
- Microsoft Office
- Salesforce
- Smartsheet
- Adobe
- Employee Training
- Relationship Building & Retention
- Strategic Planning
Timeline
Senior Account Executive
INNOCEAN USA
03.2023 - Current
Digital Production Coordinator
INNOCEAN USA
09.2022 - 02.2023
Sales & Service Supervisor
AvalonBay Communities Inc.
12.2020 - 09.2022
Guest Service Manager
Rittenhouse Hotel
09.2019 - 09.2020
Assistant Front Office Manager
The Ranch at Laguna Hotel & Resort
06.2017 - 09.2019
Associate of Science - Hospitality Management
Orange Coast College
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