Blake Lelyk
Summary
- Board, Club, and Multiple Committee Member - Glendale Golf & Country Club
- Committee Member - Tee Off 'Fore' a Wish
- WSET Level 2
Overview
10
10
years of professional experience
Work History
Account Manager
Reef Agency
06.2022 - 11.2023
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Facilitated and developed client activations to drive growth.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Negotiated prices for products and freight to increase profit margins.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
Business Development Manager
365 Technologies
01.2021 - 08.2021
- Sold managed IT solutions to managers and executives in government, small, medium, and large businesses, and nonprofit organizations
- Focused on new business development in Manitoba
- Prepared and presented technical quotes and proposals to close new business.
District Manager, On Premise
Corby Spirit and Wine
01.2019 - 01.2020
- Managed a territory of over 200 on premise and retail accounts, optimized SKU placement on shelves, cocktail menus, and back bars
- Strategically merchandised non-liquor value adds in the retail environment
- Successfully enhanced sales, by consulting with restaurant owners, managers, and bartenders to develop new cocktail menus, featuring new cocktail creations with Corby brands
- Collaborated with local and national Corby and third-party teams to develop captivating, partnered activations featuring free swag, tastings, and product education, to increase brand awareness
- Through networking and entertaining activities, successfully developed a comprehensive industry network willing to promote Corby products through prominent product placement.
Sales Professional
Manitoulin Transport
01.2018 - 01.2019
- Sold LTL and FTL trucking solutions across Canada, the US, and abroad through partner carriers
- Identified client needs in the global transportation market
- Managed existing accounts and grew revenue with a book valued at over $3M
- Communicated effectively with all departments to ensure customers received the services sold.
Account Manager
Clear Concepts
01.2016 - 01.2017
- Sold managed IT solutions, hardware, software, network infrastructure, telephony, licensing and consulting services to managers and executives in government, small, medium, and large businesses, and non-profit organizations
- Focused on new business development and account management of existing clients in Manitoba and British Columbia with a secondary focus on national and international accounts
- Provided direction and leadership to the technical team on client requirements
- Identified client technology needs and issues for upgrades and new builds
- Uncovered revenue opportunities by educating clients on emerging security issues and new technologies
- Prepared and presented technical quotes and proposals to close new business
- Secured high valued accounts within record time and maximized recurring revenues from new and existing accounts.
Social Marketing Specialist
Birchwood Automotive Group
01.2015 - 01.2016
- Developed social media advertising campaigns
- Coordinated photo and video shoots at dealer events
- Facilitated group training and individual coaching for dealership teams on social media engagement
- Contributed effective strategies to improve company reputation via Facebook, Google+ and other platforms
- Spearheaded several promotions that boosted customer loyalty and prospects.
Sales and Marketing Intern
Rothmans, Benson & Hedges
01.2014 - 12.2014
- Led a national team to introduce sales and marketing strategies for key brands within major accounts (festivals, bars, lounges and restaurants) in a highly regulated marketplace
- Supervised a direct marketing team approaching consumers
- Analyzed market research data
- Contributed to negotiating and securing 200+ partner contracts valued at over $5 million
- Built relationships with executives and key influencers at events in major centres that led to new contracts, growth in brand awareness and sales
- Identified special event and on-premise opportunities with marketing teams to conceive and implement campaigns valued at over $1 million.
Education
Bachelor of Commerce(Hons.) in Marketing & Logistics and Supply Chain Management -
Asper School of Business
2014
Business Admin Diploma -
Red River College
2012
Skills
- Marketing
- Consulting
- Lead Conversion
- Digital Marketing
- Business Development
- Territory Management
- Strategic Planning
- Event Planning
- Strategic Partnerships
- Lead Generation
- Sales Expertise
- IT Expertise
- Relationship Building
- Promotional Planning
- Proposal Development
Additional Information
Persuasive, top-performing B2B sales, marketing, events, and operational specialist with a proven track record of surpassing expectations and propelling employer sales and profits. Utilizing creativity and strategy, creates an exceptional customer experience resulting in a massive network. Coaching and mentoring leadership style complemented by a collaborative working style.
Accomplishments
- Developed and executed a national event series, 3 times a year, across 6 cities simultaneously.
- Exceptional success maximizing corporate client revenues: Leveraged an expansive network and marketing abilities to attract capacity crowds through innovative promotions and events
- Generated up to $100,000 per event from sponsorships.
- Secured exclusive sponsors via effective pitches, sales strategies and negotiations. Organized all logistics of sponsor management.
- Implemented new software solutions for clients and staff, as well as hiring numerous new team members.
- Generated new leads for a campaign, 750% above the norm while reducing lead costs by 75%.
Timeline
Account Manager
Reef Agency
06.2022 - 11.2023
Business Development Manager
365 Technologies
01.2021 - 08.2021
District Manager, On Premise
Corby Spirit and Wine
01.2019 - 01.2020
Sales Professional
Manitoulin Transport
01.2018 - 01.2019
Account Manager
Clear Concepts
01.2016 - 01.2017
Social Marketing Specialist
Birchwood Automotive Group
01.2015 - 01.2016
Sales and Marketing Intern
Rothmans, Benson & Hedges
01.2014 - 12.2014
Bachelor of Commerce(Hons.) in Marketing & Logistics and Supply Chain Management -
Asper School of Business
Business Admin Diploma -
Red River College
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