Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Blair McMullan

Markham

Summary

Dynamic sales leader with a proven track record at ESTED Industries, driving the successful launch of a Bluetooth Speaker line. Expert in strategic planning and relationship building, I opening over 2,000 retail fronts in Canada, enhancing market presence and profitability. Skilled in complex problem-solving and client relationship management, I thrive in competitive environments.

Overview

8
8
years of professional experience

Work History

Vice President International Sales

ESTED Industries
11.2022 - Current

Recruited back from Zreiss Distributors to help build a Bluetooth Speaker product line under the new KODAK brand for audio which they had just licensed for North America. using the experience I had accumulated while selling brands such as Dolphin, QFX etc. They did not have representation in this area only legacy items offered under their Borne Brand.


Participated in the set up including product features, package design, certifications, in building a full product line from 2 x 3.5" to 18" in size to offer a full Bluetooth Speaker line up.


Working from my home office, presented the product line to most major retailers in North America depending on the product fit and buying situation.


I personally introduced a PSI system for inventory control which they did not have in place.


My responsibility's include developing price sheets including any sales program each account requires. Working with a base cost agreed and set by company.

Directly working with and attending meetings with each individual buyer.


In Canada my customers and contacts include. Best Buy, COSTCO, Canadian Tire, Shoppers Drug Mart, London Drugs, Loblaw - now managing 3 Bluetooth Speakers on plan o gram thru SYNNEX. Jean Coutu, Visions,Tanguy, TJX Winners, Giant Tiger, every Jr Department store selling in Canada


In the US market current customers and contacts include members of the NTAM group, ABC Warehouse, Electronic Express, BrandsMart USA,, Big Lots while in operation, DDs, Ross.


Opened and maintain 2 medium size distributors, one in NYC, one in Doral Florida


Opened and manage 5 items with Walmart Puerto Rico on plan o gram

Vice President New Business Development

Zelman Reiss & Associates
04.2017 - 11.2022

Recruited by Z Reiss a large private family owned consumer electronics distributor in Brooklyn NY to help them enter the Canadian market, they market their own private brand called "Impecca" and " Courant". They as well distribute many other lines, Dolphin, QFX, Craig,etc. I worked with existing customers such as Nebraska Furniture Mart, BrandsMart USA, Menards, Heartland America and others.


Canada was a success opening every Jr Department store, plus London Drugs, Jean Coutu, Shoppers Drug Mart, The Source, 12 accounts from the east coast to the west coast. Over 2,000 store fronts in total


Worked with currency exchange, tariffs, shipping points, freight rates.

Education

No Degree - Managing The Sales Process

York University

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Client relationship building
  • Business development
  • Strategic planning
  • Complex Problem-solving

Languages

English
Full Professional

Timeline

Vice President International Sales

ESTED Industries
11.2022 - Current

Vice President New Business Development

Zelman Reiss & Associates
04.2017 - 11.2022

No Degree - Managing The Sales Process

York University
Blair McMullan