Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Bindhiya Prarthana

Mississauga,Ontario

Summary

Experienced digital marketer with a proven track record in SEO, content, social media, email, paid media and digital advertising. Achieved a 20% increase in campaign conversion rates through best practice of effective implementation of A/B testing, showcasing expertise in optimization strategies, analytics, and communication

Overview

2
2
years of professional experience
1
1
Certification

Work History

SEO Specialist

ZEORBIT
San Diego (Remote), USA
04.2023 - Current
  • Implemented targeted SEO strategies with enthusiasm, boosting website traffic by 40% in six months.
  • Successfully managed and optimized various Digital Advertising and paid media campaigns, enhancing SEO performance and driving organic traffic.
  • Oversaw targeted ads on Facebook, Instagram, Bing, and Google, resulting in a 25% improvement in conversion rates.
  • Formulated holistic digital marketing strategies, aligning SEO tactics with business goals to optimize customer acquisition.
  • Utilized analytics tools for data-driven decisions, conversion tracking, and enhancing website performance, including effective Bid Management in PPC campaigns.
  • Utilized Excel to track, analyze and report on SEO metrics for improved strategizing, decision-making, client presentations and monthly reports.

SEO Analyst

Branding Hub
India
07.2022 - 12.2022
  • Increased website visibility by 30% through strategic SEO initiatives, including On-page and Off-page optimization for a 25% improvement in quality.
  • Implemented dynamic keyword campaigns and fortified online presence with targeted link-building, resulting in a 15% increase in backlink authority.
  • Directed cross-functional campaigns (SEO, SEM, SMM), achieving a 25% overall improvement in performance.
  • Collaborated closely with content teams, integrating SEO strategies into digital efforts. Utilized diverse SEO tools and demonstrated ownership in conducting audits for identifying gaps and opportunities.

Digital & Social Media Marketing Intern

Angarai Ltd
India
03.2022 - 05.2022
  • Strengthened online presence by 10%, fostering a dynamic community through targeted strategies.
  • Conducted thorough SEO analysis and implemented effective improvement strategies.
  • Executed impactful campaigns across social media and digital channels, optimizing conversion rates, enhancing customer acquisition, and boosting ROI.
  • Created engaging graphic designs for various platforms.

Education

Master of Business Administration (Marketing and Business Analytics) -

SRM University

Bachelor of Business Administration -

Theivanai Ammal College

Skills

  • Google Ads
  • Google Ads Editor
  • Microsoft Bing Ads
  • Instagram Ads
  • Facebook Ads
  • TikTok Ads
  • Pinterest Ads
  • Reporting & Analysis
  • Campaign Execution & Planning
  • Campaign Optimization
  • Competitor Research
  • Competitive Analysis
  • Ad Copy writing
  • Conversion Tracking
  • Mail Chimp
  • SEO
  • Content Strategy
  • Market research
  • WordPress
  • Graphic Design
  • Keyword Research

Certification

  • Google Ads Search Certification by Google
  • Fundamentals of Digital Marketing by Google Digital Garage
  • Search Engine Optimization Fundamentals By Udemy
  • Local SEO Course with Greg Gifford by SEMrush
  • Marketing Strategy: Competitive Intelligence by LinkedIn
  • Social Media Marketing by Hubspot

Timeline

SEO Specialist

ZEORBIT
04.2023 - Current

SEO Analyst

Branding Hub
07.2022 - 12.2022

Digital & Social Media Marketing Intern

Angarai Ltd
03.2022 - 05.2022

Master of Business Administration (Marketing and Business Analytics) -

SRM University

Bachelor of Business Administration -

Theivanai Ammal College

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Bindhiya Prarthana