Bilal Rammal
Montreal,Canada
Summary
Dynamic Amazon Operations & Ads Manager / eCommerce Specialist with 6+ years of leadership in FBA, successfully creating and scaling multiple private-label brands across Amazon CA/US. Achieved $2M+ CAD in revenue, 125,000+ units sold, and managed 120+ SKUs. Expertise in full-funnel eCommerce growth: product development, logistics optimization, packaging engineering, listing SEO, advertising strategies, creative production, and ERP automation. Results-oriented, focused on maximizing operational efficiency, enhancing brand visibility, and leveraging data-driven insights to drive sustainable growth and exceptional customer experiences.
Overview
9
9
years of professional experience
Work History
Founder
Brand Experts (Licensed Poster Company)
01.2024 - 01.2025
- Launched a second incorporated Amazon business focused on licensed and unlicensed posters, scaling to $20k/month, peaking at $90k/month, with projections of $200k/month for Nov–Dec 2025.
- Secured licensing deals with major brands, including Paramount and Ariana Grande.
- Managed 70+ unique poster SKUs across CA/US with fully Canadian sourcing and production.
- Integrated multi-business support into custom ERP for unified logistics, inventory, and listing management.
- Built a domestic supply chain including packaging tubes, printing, and fulfillment.
- Oversaw a team handling poster assembly, packaging, and fulfillment.
Founder & Amazon Operations Lead
BrandsPlus.ca (White-Label FBA Business)
01.2019 - 01.2025
- Scaled multiple private-label Amazon brands across CA/US from zero to $2M+ CAD in total revenue and 125,000+ units sold, averaging $25k/month and peaking at $75k/month.
- Managed 120+ active Amazon listings across multiple categories.
- Created and managed multiple USPTO and CIPO trademarked brands: Inkvo, HelloPaw, LifeSmart, Smokvo, Lebe and Liebe.
- Achieved 4.8/5 average product rating across all SKUs.
- Managed $200,000+ lifetime Amazon Ads spend, optimizing campaigns and scaling top-performing keywords.
- Maintained category dominance and Amazon’s Choice positions for generic search terms (e.g., ‘Music Poster’, ‘Typewriter Ribbon’).
- Reduced costs by hundreds of thousands through tier optimization, packaging engineering, and dimensional weight reduction.
- Progressed from small-batch manufacturing to full-container imports.
- Coordinated global logistics: FTL/LTL freight from China, self-cleared customs, duties optimization (reduced $40k expected duty to $0 via HS code restructuring).
- Directed end-to-end product development including manufacturer collaboration, packaging design, and 3D modeling.
- Optimized packaging dimensions at millimetre level, reducing freight costs by up to 40% on key products.
- Built and managed warehouse operations, inventory placement strategy, and FBA restock logic using proprietary metrics.
- Built custom ERP powering all operations using Selfhosted Retool, MySQL, PostgreSQL, REST APIs, and Amazon SP-API.
- Architected a 60-table relational database supporting inventory, inbound/outbound tracking, FBA shipment creation, barcode generation, listing creation, and profitability analytics.
- Automated listing uploads and image generation (1,000+ images auto-produced), saving hundreds of hours and enabling rapid SKU expansion.
- Selfhosted ERP servers and business database, and implemented Cloudflare Zero Trust for secure remote access.
- Designed 20+ custom packaging variations using Photoshop/Illustrator.
- Built brand sites, customer support pipeline (toll-free SMS), and asset libraries.
- Hired and managed graphic designers, warehouse staff, and external contractors.
Founder
CanadianSupplyStore (eBay Business)
01.2016 - 01.2021
- Generated $300k CAD selling white-label niche products (Inkvo).
- Achieved PowerSeller + Top-Rated Seller status (highest eBay rating).
- Shipped tens of thousands of individual orders manually before transitioning to FBA.
Founder
Hypewear (Streetwear Resell Business)
01.2016 - 01.2021
- Generated $200k CAD in sales; became Canada’s largest reseller of Supreme products.
- Managed employees, inventory transport, and booth operations at SneakerCon 2016 and six other events.
- Developed brand identity, merchandising, and pricing strategy.
Skills
Core Skills
- Amazon Ecosystem & FBA Operations
- Amazon Ads (Sponsored Products, Sponsored Brands, Retargeting)
- Listing SEO & Keyword Research
- PPC Optimization
- Review Management
- Amazon Brand Registry & Compliance/IP Handling
- Inventory Management & Freight Optimization
- Cost of Goods Analysis
- USPTO & CIPO registrations and filings
- Cross-Border Banking & Compliance, FX Rate Management
- 3D Modelling Coordination
- Excel / Google Sheets
- Amazon Listing Upload Files
Technical Skills
- SP-API
- Retool (Self-Hosted)
- MySQL, PostgreSQL
- REST APIs, Python, PHP, HTML, CSS
- Docker & Cloudflare Zero Trust
- ERP Architecture & Automation Workflows
- Data Modeling
- Photoshop, Illustrator
- Datagrips, MySQL Workbench, PyCharm
- Wordpress & WooCommerce
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Founder
Brand Experts (Licensed Poster Company)
01.2024 - 01.2025
Founder & Amazon Operations Lead
BrandsPlus.ca (White-Label FBA Business)
01.2019 - 01.2025
Founder
CanadianSupplyStore (eBay Business)
01.2016 - 01.2021
Founder
Hypewear (Streetwear Resell Business)
01.2016 - 01.2021