Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

BIANCA LONO

St. John’s,Canada

Summary

Strategic and community-focused marketing and event professional with over two decades of experience designing and executing events that foster engagement, innovation, and collaboration. Skilled in coordinating rental venues, managing budgets and resources, liaising with stakeholders, and delivering seamless event experiences from concept to post-event evaluation. Brings creativity, critical thinking, exceptional attention to detail, and a strong commitment to customer service — with local insight rooted in St. John’s, NL.

Overview

21
21
years of professional experience

Work History

Director of Field Development & Education

MONAT Global Canada ULC
12.2022 - 09.2024
  • Led the creation of national digital initiatives, field events, and recognition programs, fostering brand loyalty and consultant engagement.
  • Sourced and coordinated rental venues for events of various sizes; managed floor plans, A/V needs, décor, set-up, tear-down, and vendor relations.
  • Developed detailed event agendas and wrote scripts for presentations, awards ceremonies, and special event segments.
  • Managed event budgets carefully, creatively maximizing impact while respecting resource constraints.
  • Collaborated cross-functionally with sales, marketing, and creative teams to deliver seamless experiences aligned with brand objectives.

Regional Sales Manager

Norwex Canada
08.2021 - 12.2022
  • Supported regional recruiting campaigns, customer engagement initiatives, and leadership development events across Canada.
  • Sourced and booked venues for regional training and events; coordinated layout design, A/V, décor, set-up, tear-down, and logistics management.
  • Developed event content, agendas, and interactive experiences to ensure high participant engagement.
  • Delivered successful programs on time and within budget, optimizing available resources creatively and effectively.

Manager, Bilingual Sales Development

Mary Kay Cosmetics Ltd.
01.2014 - 01.2019
  • Organized large-scale corporate events (100–3,000 attendees) including venue sourcing, floor planning, A/V coordination, décor design, set-up, tear-down, and on-site execution.
  • Developed event agendas and contributed to scripting and show flow to deliver polished, professional experiences.
  • Fostered strong relationships with vendors, tourism partners, and internal stakeholders to support event success.
  • Executed marketing strategies tied to events, strengthening brand presence and consultant engagement.

Specialist, Sales Education

Mary Kay Cosmetics Ltd.
01.2011 - 01.2014
  • Created educational, marketing, and event content tailored to the Canadian market, delivered both online and in person.
  • Assisted with planning and coordinating in-person training events and leadership retreats.
  • Analyzed event and training feedback to continuously improve engagement strategies.

Marketing Coordinator

Mary Kay Cosmetics Ltd.
01.2004 - 01.2011
  • Created and managed a national consumer-facing direct mail and event promotion program, increasing profitability by over $1M.
  • Oversaw campaign and event asset production, from bilingual copywriting to photography, design, proofing, and vendor management.
  • Recognized for exceptional project management, attention to detail, and empowering field leaders through impactful communications.

Education

Certificate in Event Management & Public Relations - Honours

Humber College
Toronto, ON
01.2013

Cégep Certificate in Advanced French -

Collège Bois-de-Boulogne
Montréal, QC
01.1999

Skills

  • Event Planning & Activation
  • Rental Venue Sourcing
  • Contract Negotiation & Vendor Management
  • A/V Coordination
  • Floor Plan Design & Décor
  • Setup and Tear-Down Oversight
  • Budget Management
  • Creative Resource Allocation
  • Agenda Creation & Event Script Writing
  • Client Relationship Management
  • Exceptional Customer Service
  • Integrated Marketing Strategy & Digital Campaigns
  • CRM Strategy
  • Email Marketing
  • Social Media Management & Content Creation
  • Collaborative Leadership
  • Cross-Functional Teamwork

Languages

English
Native/ Bilingual
French
Native/ Bilingual

Timeline

Director of Field Development & Education

MONAT Global Canada ULC
12.2022 - 09.2024

Regional Sales Manager

Norwex Canada
08.2021 - 12.2022

Manager, Bilingual Sales Development

Mary Kay Cosmetics Ltd.
01.2014 - 01.2019

Specialist, Sales Education

Mary Kay Cosmetics Ltd.
01.2011 - 01.2014

Marketing Coordinator

Mary Kay Cosmetics Ltd.
01.2004 - 01.2011

Certificate in Event Management & Public Relations - Honours

Humber College

Cégep Certificate in Advanced French -

Collège Bois-de-Boulogne

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