Bianca Haykin
Hannon,Canada
Summary
Seasoned Sales Manager with notable experience in leading high-performing sales teams. Showcases strong leadership and strategic planning skills, adept at driving revenue growth and improving sales-team performance. Successfully implemented innovative sales strategies that increased market share in previous roles.
Results-driven professional in sales management, known for high productivity and efficient task completion. Skilled in strategic planning, customer relationship management, and team leadership. Excel in communication, negotiation, and problem-solving to achieve sales targets and business growth bringing several years of experience in product development, promotion and optimization.
Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Inspiring manager with extensive experience in dynamic product industries and leadership roles.
Overview
19
19
years of professional experience
Work History
Ontario Sales Manager
Arctic Chiller
Brampton, ON
01.2017 - 01.2020
Senior Financial Advisor
Scotiabank
Hamilton, ON
01.2016 - 12.2016
- Managed a book of assigned customers.
- Provided customized financial solutions using financial planning approach.
- Provided analysis of customer financial goals and provide financial advice.
VP Sales and Marketing
Cutting Edge Promotions Inc.
Ancaster, ON
01.2012 - 01.2014
- New Business Development.
- Negotiated price and terms with vendors.
- Strategic Product sourcing for maximum brand awareness.
- Merchandised and executed for companies such as Jamieson Laboratories for in-store promotions.
VP Sales
Accolade Reaction/Golf Town
Vaughan, ON
01.2010 - 01.2012
- Managed clients and networked for new clients.
- Sourcing promotional products, event planning, created themes for certain client events, POP/POS material, program development, collect database information for programs.
- Ensured Corporate brand guidelines are met.
- Processed orders in Streamline software package.
Director of Sales and Marketing/Owner
Light House Promotions Inc.
Mississauga, ON
01.2006 - 01.2010
- Day-to-day management of office operations including accounting, warehousing, IT, fulfillment & distribution, customer service, reception, domestic and international sourcing, quoting, and processing orders.
- Managed and mentored a sales team of 14.
- Exceeding sales quotas every year 50-65% year over year.
- Planned, organized, and managed daily operations of the business.
- Managed company expenses and budgets.
- Human Resources role included recruitment and retention of staff and staff training.
- Duties included ensuring Corporate brand guidelines were met (i.e., PMS colors of corporate logos).
- New Business Development, increasing sales by 50% every year (zero -$10M in 5 years).
- Organized/operated booths at trade shows, conferences, and golf tournament events.
- Oversaw all projects assigned and was hands on in most cases to achieve maximum revenue growth.
- Negotiated with suppliers for best terms and pricing.
- National Accounts included companies such as NFL Canada, Pepsi, Labatt, QTG, Sony, and Castrol etc.
Senior Account Manager
Integrus Brand Solutions
01.2001 - 01.2006
- Responsible for 1.5 million in sales for 5 years in a row, this included core clients such as NFL Canada and CFL (handled licensing for Canada) as an account manager.
- Licensing Account Manager for core clients such as Pepsi, Hitachi, Budweiser, Rogers, Cara Foods (Harvey's), Gillette (duties included ensuring Corporate brand guidelines and co-branding followed licensing rules and regulations) - work with companies such as Mosaic and Echo.
- Interacted with our team regarding fulfillment & distribution, customer service, as well as domestic and international sourcing, and quoting.
- Business marketing to acquire/manage new and existing clients.
- Managed/operated booths at trade show events, conferences, and golf tournaments.
Education
Diploma - Chemical Engineering
Mohawk College
01.1996
Canadian Securities Course
McMaster University
Lending Limits
Institute for Learning
Bookkeeping for Small Businesses
Mohawk College
Time Management Course
Toronto
TorontoInspiring Creativity Course
Walt Disney Institute
Skills
- Procurement and purchasing
- Sales forecasting
- Merchandising and negotiation
- Networking and relationship building
- Program planning and execution
- Business management and leadership
- Sales and marketing strategies
- Organizational skills
- Time management and flexibility
- Problem-solving and adaptability
- Team collaboration
- Interpersonal communication
- Project management and results orientation
- Customer relationship management
- New business development
- Team leadership
- Financial analysis
- Client presentations
- Employee training
- Brand management
- Sales processes
- Exceeds sales goals
- KPI tracking
- Territory management
- Lead generation
- Sales planning
- Salesforce proficiency
- National accounts management
- Contract review
- Sales reporting
- Sales coaching
Accomplishments
- Grew a start up form zero to 10 million in 5 years
- Exceeding sales quotas every year 50-65% year over year.
- New Business Development, increasing sales by 50% every year (zero -$10M in 5 years).
Timeline
Ontario Sales Manager
Arctic Chiller
01.2017 - 01.2020
Senior Financial Advisor
Scotiabank
01.2016 - 12.2016
VP Sales and Marketing
Cutting Edge Promotions Inc.
01.2012 - 01.2014
VP Sales
Accolade Reaction/Golf Town
01.2010 - 01.2012
Director of Sales and Marketing/Owner
Light House Promotions Inc.
01.2006 - 01.2010
Senior Account Manager
Integrus Brand Solutions
01.2001 - 01.2006
Diploma - Chemical Engineering
Mohawk College
Canadian Securities Course
McMaster University
Lending Limits
Institute for Learning
Bookkeeping for Small Businesses
Mohawk College
Time Management Course
Toronto
Inspiring Creativity Course
Walt Disney Institute
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