Bhavna Mishra
Toronto,ON
Summary
Strategic and detail-oriented media planner with global experience across high-volume, fast-paced accounts. Known for blending analytical precision with creative thinking to deliver measurable outcomes across diverse markets and media channels. Skilled at navigating complex stakeholder needs, translating business goals into media impact, and fostering long-term partnerships through insight-led planning and clear communication.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Media Planner
Starcom
10.2024 - Current
- Led strategic media planning for 20+ Four Seasons properties, balancing global consistency with regional nuances across AMER and EMEA.
- Developed full-funnel media strategies across paid search, social, programmatic, YouTube, OOH, and TV to drive bookings and brand lift.
- Owned monthly performance reporting and budget actualizations, delivering insights that informed reforecasting and optimizations.
- Presented media recommendations and campaign results to senior client stakeholders, driving alignment and trust.
- Coordinated with external vendors and internal teams to ensure flawless execution and timely delivery across channels.
- Ensure timely and accurate monthly billing inputs and reconciliations using DDS and Prisma, maintaining financial integrity across campaigns.
Assistant Media Planner
Starcom
03.2024 - 10.2024
- Created and maintained blocking chart templates in Media Tools, streamlining campaign setup across 140+ luxury hotel properties.
- Input and updated cross-channel media plans in Media Tools, ensuring accuracy and alignment with client objectives.
- Supported budget actualizations and reforecasting across AMER and EMEA markets, enabling proactive spend management.
- Managed Media Authorization forms and client contracts via Authorize, ensuring compliance and timely approvals.
- Set up, input, and updated monthly billing in DDS and Prisma, maintaining financial accuracy across campaigns.
- Assisted in monthly performance tracking, pulling data from Google Travel Analytics and Adobe Analytics to inform reporting insights.
- Conducted competitive research and data analysis to support strategic planning and identify optimization opportunities.
Education
Post-Graduate Certificate - International Business Management
Seneca Polytechnic
Toronto, ON08-2023
Post-Graduate Certificate - Marketing Management
Seneca Polytechnic
Toronto, ON08-2022
Bachelors in Hotel Management - Hospitality Administration And Management
WGSHA, Manipal Academy of Higher Education
Manipal, Karnataka, India08-2021
Skills
Media Tools
Authorize
Media Ocean
Microsoft Office
Google Workspace
Data analysis
Creative thinking
Multi channel campaign execution
Full funnel strategies
Interpersonal communication
Teamwork
Leadership
Budget Management
Project Management
Certification
- Marketing strategy : Competitive intelligence
- Social Media Marketing: Strategy and Optimization
- AI for Marketing
- Brand and Marketing Integration
- Mastering SEO: How to Develop a Superior SEO Strategy
Timeline
Media Planner
Starcom
10.2024 - Current
Assistant Media Planner
Starcom
03.2024 - 10.2024
Post-Graduate Certificate - International Business Management
Seneca Polytechnic
Post-Graduate Certificate - Marketing Management
Seneca Polytechnic
Bachelors in Hotel Management - Hospitality Administration And Management
WGSHA, Manipal Academy of Higher Education