Summary
Overview
Work History
Education
Skills
Timeline
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BHAVLEEN HEER

Brampton,ON

Summary

Result-driven Marketing Specialist with 5+ years of proven success in leading cross-functional teams to develop and execute data-driven marketing strategies. Expertise in digital campaigns, SEO, content creation, and performance analytics, driving brand growth, boosting customer engagement, and optimizing online presence across technology, business, and design sectors.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

Automatic Chat
San Francisco
01.2024 - Current
  • Developed and implemented a user-generated marketing strategy, increasing social media engagement by 50% and strengthening community interaction and brand loyalty
  • Enhanced online ad performance by 40% by A/B testing ad copy and visuals, leading to improved click-through rates and reduced customer acquisition costs
  • Designed and executed a targeted Q1 promotional campaign for underperforming products, driving a 20% increase in sales by leveraging business analytics to address customer needs
  • Improved website traffic by 35% through strategic enhancements and content optimization, achieving higher brand search and increased customer engagement

Marketing Lead

Bilt-Rite Disposal Equipment Ltd.
09.2023 - 02.2024
  • Collaborated cross-functionally to enhance processes and optimize, multi-channel automation workflows using MS Office, Adobe Creative Suite, CRM systems, and web analytics platforms for increased operational efficiency
  • Applied HTML, CSS, and web development skills to design and implement tailored marketing campaigns, utilizing tools like Google Ads and SEO optimization to engage specific audience segments and maximize reach
  • Generated monthly reports evaluating content performance and other KPIs, providing strategic recommendations to improve campaign performance and inform executive decision-making
  • Assisted the marketing team in all phases of campaign execution, from content and product launches to social media strategies, contributing to successful project rollouts

Founder and Business Owner

Everlasting Design&Co.
02.2020 - 01.2024
  • Conducted thorough research on product inventory, marketing strategies, and innovative small-business trends to drive continuous improvement and ensure the business is competitive
  • Created and designed unique products tailored to client specifications using Circuit and Adobe software, delivering high-quality, personalized solutions that met client needs
  • Applied project management best practices to develop detailed work plans, as well as a comprehensive pandemic risk management plan, ensuring smooth operations and business continuity
  • Produced engaging content for various marketing and social media platforms, including Instagram, Facebook, and TikTok, driving brand visibility and increasing audience engagement

Instructional Teacher

Inspirational Learning
09.2019 - 10.2023
  • Developed personalized course curriculum for pre-school to grade 12 on various subjects, including English/ESL, Sociology, Psychology, Anthropology, Geography, History, and Math.
  • Monitored students' learning development progress using formative and summative assessments, regularly analyzing data to adjust teaching methods, and ensure optimal learning outcomes.
  • Collaborated with parents, guardians, and colleagues to create tailored communication plans that supported student development, soft skills such as social awareness, emotional intelligence, and mental health and wellness.
  • Integrated ESL/EAL best practices to support language development for non-native English speakers, offering targeted guidance and individualized learning plans for enhanced language skills.

Clerk/Administrative Assistant

Metrolinx
05.2019 - 08.2019
  • Utilized project management skills to coordinate multiple tasks simultaneously providing administrative support to the bus fleet maintenance team, managing a variety of tasks including email correspondence, document preparation, meeting coordination, and inventory management to ensure smooth operations
  • Developed and maintained accurate records for inventory logs, invoices, and supplier data, contributing to streamlined operations and improved resource tracking
  • Collaborated with cross functional teams including maintenance, procurement, and financial departments to resolve issues related to the inventory discrepancies, supplier invoicing, and budget forecasting, facilitating smoother communication and better decision-making processes
  • Managed archival and filing projects of varying scale, adhering to strict protocols for document organization, storage, and destruction, ensuring records management

Education

Honours Bachelor - Sociology, Applied Social Research, Women and Gender Studies

Wilfrid Laurier University

Skills

  • Communication Management
  • Problem Solving
  • Technical Proficiency
  • Research Expertise
  • Data Analysis
  • Content Strategy
  • Digital Marketing
  • Project Management
  • Innovative Marketing Strategist

Timeline

Marketing Specialist

Automatic Chat
01.2024 - Current

Marketing Lead

Bilt-Rite Disposal Equipment Ltd.
09.2023 - 02.2024

Founder and Business Owner

Everlasting Design&Co.
02.2020 - 01.2024

Instructional Teacher

Inspirational Learning
09.2019 - 10.2023

Clerk/Administrative Assistant

Metrolinx
05.2019 - 08.2019

Honours Bachelor - Sociology, Applied Social Research, Women and Gender Studies

Wilfrid Laurier University

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