Bhav Bedi
Miami,FL
Summary
Accomplished marketing professional with a proven track record at Suntory Spirits, excelling in brand management and strategic thinking. Spearheaded repositioning of Courvoisier, achieving over 5M impressions, and excelled in digital marketing and multi-stakeholder collaboration. Expert in leveraging consumer insights and data-driven decision making to drive brand growth and engagement.
Overview
11
11
years of professional experience
Work History
Founder & Marketing Lead
NoWasteMan
Miami, FL
05.2024 - Current
- Launched and scaled a plastic-free men's care brand, driving customer engagement and fostering a loyal community
- Directed creative branding initiatives, including logo design, product packaging, and marketing materials, ensuring a cohesive and impactful brand identity
- Managed social, digital and e-commerce platforms, including Amazon Seller Central, achieving Top 100 Safety Razor ranking and securing Amazon's Choice for featured products
- Conducted market research to identify zero waste packaging trends
- Executed targeted digital marketing campaigns and influencer partnerships reaching over +50K impressions
- Leveraged design tools such as Adobe Creative Suite, Canva, and CapCut to produce impactful and engaging creative assets
Sr. Brand Manager - Gin & MC
Suntory Spirits
Miami, FL
05.2021 - 03.2024
- Led brand strategy and marketing initiatives, ensuring alignment with organizational objectives and maintaining a consistent brand identity
- Managed multi-channel marketing campaigns, leveraging insights from digital media, advertising, and events to drive engagement
- Developed and executed data-driven marketing strategies to expand the consumer base
- Spearheaded cross-functional collaborations, working with internal teams, external partners, and agencies to optimize marketing impact
Brand Manager - Courvoisier
Suntory Spirits
Los Angeles, CA
07.2020 - 05.2021
- Spearheaded brand development initiatives and major repositioning of cognac portfolio
- Partnered with Global Teams (UK) to develop multi-channel marketing strategies across digital, print, in-store POP, and TV to reposition the brand as premium and enhance its luxury credentials
- Developed impactful influencer campaigns, including the Lunar New Year XO program, generating +5M impressions
- Briefed and supervised agencies including creative, media, procurement and PR
- Analyzed and presented on key business metrics including sales volume, distribution, Nielsen data, and P&L
- Managed high-profile partnerships with Def Jam Records and GQ to amplify brand visibility and engagement
Associate Brand Manager
Suntory Spirits
Toronto, ON
04.2017 - 07.2020
- Managed the brand planning process for House of Suntory, Tequila, Vodka and Gin portfolios
- Collaborated closely with external agencies, encompassing social, creative, and media partners
- Effectively briefed creative agencies on the strategic assets required to maximize impact on marketing initiatives
- Worked in tandem with sales and trade marketing teams to conceptualize and execute regional marketing programs
Assistant Marketing Manager
Estee Lauder (MAC)
Toronto, ON
06.2014 - 04.2017
- Collaborated with cross-functional teams to develop and execute luxury marketing campaigns
- Led paid and organic beauty blogger partnerships to increase online share of voice and develop shareable content
- Managed monthly activities including development of custom POP for retail partners including HBC and Nordstrom
- Optimized social media platforms by developing and publishing high-impact organic and paid content
- Coordinated 360 campaigns around key product and campaign launches including Viva Glam
Education
Bachelor of Business Administration -
Wilfrid Laurier University
Waterloo, ON08.2012
Skills
- Brand Management
- Strategic Thinking
- Advertising & Media Planning
- Digital Marketing
- Data-Driven Decision Making
- Budget & Performance Analysis
- Consumer Insights
- Multi-Stakeholder Collaboration
- Project Management
- Amazon Seller
References
Available Upon Request
Timeline
Founder & Marketing Lead
NoWasteMan
05.2024 - Current
Sr. Brand Manager - Gin & MC
Suntory Spirits
05.2021 - 03.2024
Brand Manager - Courvoisier
Suntory Spirits
07.2020 - 05.2021
Associate Brand Manager
Suntory Spirits
04.2017 - 07.2020
Assistant Marketing Manager
Estee Lauder (MAC)
06.2014 - 04.2017
Bachelor of Business Administration -
Wilfrid Laurier University
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