A hands-on market research professional with a track record of executing a wide range of research methodologies and projects with passion and enthusiasm. Excited about solving client problems in a highly organized way and exploring new research methodologies.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Advisor, Customer & Market Insights
Enbridge Gas
01.2024 - Current
Designed and executed comprehensive market research projects, including quantitative surveys and qualitative studies such as focus groups and in-depth interviews, to inform strategic business decisions.
Analyzed complex data sets to extract actionable insights, and developed data visualizations to effectively communicate findings to stakeholders.
Built and maintained strong relationships with internal clients and partners across the company, providing relevant and practical research support to enhance business understanding and drive customer engagement.
Managed all aspects of the research process, including methodology selection, vendor procurement, project planning, and execution, ensuring timely delivery of insights to support regulatory filings and company initiatives.
Leveraged Qualtrics to gather and analyze customer feedback.
SENIOR RESEARCH MANAGER
Reach3 Insights
06.2022 - 06.2023
Responsible for managing all stages of the online research project cycle including drafting RFPs and research design, operational execution, analyzing data and reporting
Managed client relationships hands-on and conducted customized quantitative and qualitative research using multiple research techniques to tackle business issues
Developed and managed external relationships with vendors for data collection services
Designed creative data visualizations to deliver key insights to clients
Provided consultative support and presented data-driven and insightful recommendations at executive level meetings to drive decision making
ACCOUNT MANAGER
Ipsos North America
05.2021 - 06.2022
Engaged with clients to understand strategic business needs and developed customized, dynamic research approaches based on real world consumer behaviour
Independently managed and coordinated research projects from proposal writing and research design, analysis, and interpretation of results through to preparation of reports and delivery of presentations
Collaborated with key internal operations groups such as data collection, data processing and results reporting to ensure that reliable results are delivered to clients
Maintained the project budget and worked with the team to ensure all aspects of the study operate smoothly while managing product costs, estimates and client invoicing
PROJECT MANAGER
Logit Group
01.2020 - 04.2021
Executed projects for research partners and clients on cross-industry studies with diverse target groups
Built effective, professional working relationships with clients, providing them guidance and advice where appropriate by being their single point of contact throughout the project cycle
Responsible for end-to-end management of projects which included understanding client requirements, bid management, ensuring quality control of governance, maintaining overall health of panel, questionnaire development, designing use cases, link testing, sample design, monitoring of data collection, and delivering high quality and accurate data to clients
PRODUCT ANALYST
Mircom Group of Companies
12.2017 - 01.2020
Monthly KPIs, annual budget planning, negotiate contracts and product procurement
Conducted competitive analysis monthly to determine product gaps and positioning
Assisted the product manager on branding and marketing strategy while managing multiple security and fire products
Introduced monthly KPI reports, using data to track and improve key areas such as inventory, forecast and new product growth
Improved forecast accuracy by ~20% by using a data based approach and sales forecasting methodologies with use cases to forecast future sales
SENIOR ANALYST
Nepa AB
10.2016 - 08.2017
Managed and executed end to end ad hoc projects for Scandinavian clients such as Viking Line and Spotify, right from proposals, survey design and sampling the data online to delivering highly visual client ready reports, accounting for over $1M in revenue
Led kickoff meetings with new and existing clients, provided guidance and advice related to the company's product and service offerings by building business cases, accurately collected project specifications, reviewed questionnaires for quality and clarity and advised clients regarding necessary revisions
Chosen to improve and maintain quality standards within the team, on account of consistently receiving exceptional feedback from stakeholders
SENIOR RESEARCH ANALYST
Nielsen
09.2011 - 10.2014
Managed and executed more than 100 research projects for consumer goods companies such as Mondelez and Unilever, including questionnaire design, sales forecasting, sample management and analysis, cumulatively generating more than $2M in revenue
Managed multiple projects simultaneously, liaising with internal team and technical personnel to ensure reliability of research results
Mentored and supported the growth of Analysts through ongoing coaching and working collaboratively on client projects
Education
POST GRADUATE CERTIFICATE IN STRATEGIC RELATIONSHIP MARKETING -
George Brown College
01.2015
Skills
Report Creation
Customer Insights
Market Research
Project Management
Product Management
Quantitative Research
Qualitative Research
Strategic Insights
Tracking Innovation
Concept Test
Customer Intelligence
Forecasting
Questionnaire Design
Analytics Tools
Advanced Analytics
Data Analytics
People Management
Microsoft Office
SPSS
Communication
Client Presentations
Client Relationship Management
Big Data
Customer Segmentation
Qualitative Analysis
Customer Experience Strategy
Data Science
Bid Management
Customer Research
Lifecycle Marketing
Product Development
Data Reporting
Data Solutions
Certification
Tableau 10 A-Z: Hands-On Tableau Training for Data Science (Udemy)
Timeline
Advisor, Customer & Market Insights
Enbridge Gas
01.2024 - Current
SENIOR RESEARCH MANAGER
Reach3 Insights
06.2022 - 06.2023
ACCOUNT MANAGER
Ipsos North America
05.2021 - 06.2022
PROJECT MANAGER
Logit Group
01.2020 - 04.2021
PRODUCT ANALYST
Mircom Group of Companies
12.2017 - 01.2020
SENIOR ANALYST
Nepa AB
10.2016 - 08.2017
SENIOR RESEARCH ANALYST
Nielsen
09.2011 - 10.2014
POST GRADUATE CERTIFICATE IN STRATEGIC RELATIONSHIP MARKETING -
Senior Land Agent/Advisor, Lands & ROW at Enbridge Gas Inc. (formerly Union Gas Ltd.)Senior Land Agent/Advisor, Lands & ROW at Enbridge Gas Inc. (formerly Union Gas Ltd.)
Customer Care Specialist at Enbridge Gas-Dominion Energy Formerly Questar GasCustomer Care Specialist at Enbridge Gas-Dominion Energy Formerly Questar Gas