Bhairavi Sampat
Toronto,Ontario
Summary
Results-oriented with a proven track record of driving successful direct and digital donor acquisition strategies. Adept at leveraging data-driven insights, innovative marketing techniques, and digital channels to maximize donor engagement and revenue growth. Skilled at leading cross-functional teams, building strong partnerships with external vendors, and effectively managing budgets. Committed to delivering exceptional donor experiences and achieving organizational goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Manager
CAMH Foundation
06.2022 - Current
- Led key programs such as monthly giving acquisition, monitored weekly performance which led to optimal results
- Pivoted when necessary to achieve acquisition goal by 14%
- Collaborated with media partners to oversee direct marketing activities including paid media execution
- Developed new channels and tactics on Google such as 'Performance Max' program
- Led digital marketing campaign for Sunrise Challenge 2023
- Acquiring new participants was one of major achievements
- Furthermore, identified new channel, TikTok, and launched campaigns on it
- In collaboration with internal stakeholders, developed acquisition strategies and messaging during key giving season
- Delivered successful programs and strategies for acquiring and converting mass leads into mass donors, including lead generation and lead conversion
- Developed and executed monthly giving programs with direct reports, exceeding revenue and donor targets
- Leveraged CAMH.ca and other Foundation-owned web properties to acquire new leads and donors by constantly implementing improvements.
Senior Manager
UNICEF Canada
12.2019 - 06.2022
- Leading digital marketing team that manages all paid channels - search, display, video and social
- Responsible for strategy, reporting, and execution of all campaigns including always-on, emergency, seasonal, legacy, and so on
- Manage and efficiently scale brand awareness and customer acquisition campaigns
- Take strategic approach to lead and optimize paid channels, from awareness to conversion, to meet CPA, CPC, ROI, ROAS, and budget goals
- Lead ongoing improvement through A/B testing, analyzing performance, implementing insight-driven changes, and budget tracking and expense management in order to deliver highest ROI
- Also, recommend innovations to set industry benchmarks
- Oversee, strategize and analyze performance of UNICEF website
- This included SEO, landing page management and website content
- Working with Director, Marketing, cross-functional teams, and digital stakeholders to develop and maintain digital strategic plan, budget, and contact strategy
- Oversee development and management of ongoing e-mail marketing calendar to support defined supporter journeys.
Account Director
MRM//McCann, McCann Worldgroup
09.2018 - 06.2019
- Headed account management team that was responsible for day-to-day management of accounts
- This also included setting up for reporting processes, customized solutions for client requirements, monthly reporting to client co-ordination and so on
- Overlooked new business development including creation of RFP’s, pitches and client presentations
- Revenue generated from these efforts were equivalent of CAD $300,000 during tenure.
Senior Client Servicing Manager
Hungama Digital Services, WPP Worldgroup
05.2016 - 09.2017
- Managed key accounts of organization whose scope involved creative artwork creation, social media management, strategy, website management, digital media buying and SEO
- Led team and managed aspects like mentorship, crisis management, daily internal reporting, monthly reporting to clients and so on.
Senior Manager
Hands In Technology
11.2009 - 05.2016
- Leveraged data insights from past campaigns and market research to develop targeted marketing initiatives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Customer Service Representative
Dubai Trade
04.2008 - 08.2009
Store Manager
Kimaya Fashions
01.2006 - 03.2008
Fashion Designer
Ego Jeans, Kimaya Jeans
12.2003 - 12.2005
Skills
Organizational
Leadership Strategic & Creative Thinking Strategic Planning Decision Making Research & Analytical Thinking Presentation Skills Project & Account Management Collaboration & Teamwork Negotiation Skills Team Management & Mentoring
Technological
Google Ads Manager Meta Ads Manager TikTok Ads Manager Spotify Ads Manager Microsoft Office CRM (Blackbaud) Content Management System (Sitecore, WordPress, Magento, Core PHP) Sprout Social & Hootsuite
Certification
Education
Certified Digital Marketing Master’s Course | Master’s in Business Administration
Certifications
Google Digital Unlocked | Google Analytics Individual Qualification | Google Ads Display Certification | Search Ads 360 Certification Exam | Campaign Manager Certification
Timeline
Senior Manager
CAMH Foundation
06.2022 - Current
Senior Manager
UNICEF Canada
12.2019 - 06.2022
Account Director
MRM//McCann, McCann Worldgroup
09.2018 - 06.2019
Senior Client Servicing Manager
Hungama Digital Services, WPP Worldgroup
05.2016 - 09.2017
Senior Manager
Hands In Technology
11.2009 - 05.2016
Customer Service Representative
Dubai Trade
04.2008 - 08.2009
Store Manager
Kimaya Fashions
01.2006 - 03.2008
Fashion Designer
Ego Jeans, Kimaya Jeans
12.2003 - 12.2005
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