Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Proficiently procures materials necessary for operations. Performs detailed cost analyses and negotiates with vendors using skilled problem-solving abilities. Experienced evaluator of supplier performance and maintains constant awareness of inventory levels.
Hi, I’m
Boogie Ho
Markham,ON
Summary
Overview
8
years of professional experience
Work History
LOOCHA INC.
Supply Chain Specialist/Marketing Manager
10.2019 - 06.2023
Job overview
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Oversaw demand planning, purchasing, and logistics.
- Monitored and tracked supplier performance to enforce adherence to quality standards and established timelines.
- Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers.
- Built exceptional rapport with suppliers and transportation companies to create seamless operations.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Crazy Express Inc.
Supply Chain Specialist/E-Commerce Specialist
10.2018 - 08.2019
Job overview
- Implemented policies to reduce cost and eliminate waste.
- Maintained complete documentation and records of all purchasing activities.
- Monitored all purchase requisitions and handled adjustments with vendors.
- Contacted each vendor and recorded information regarding price, availability and quality of products.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Determined lowest possible cost, factoring in quality, and reliability and negotiated favorable contracts.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Established and maintained e-commerce website to promote and sell products.
Lycoris Advertising Co, Ltd
Marketing Specialist/Magazin Editor
03.2015 - 09.2017
Job overview
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Identified appropriate marketing channels and target customers for campaigns.
- Designed and implemented advertising and public relations activities.
- Wrote engaging and successful marketing, advertising, and website copy.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
Education
Shanghai UniversityShanghai, China
Bachelor of Arts from Environmental Design
06.2014
University Overview
Skills
- Brand-Building Strategies
- Brand Development
- Market Analysis
- Campaign Management
- Multitasking Abilities
- Adobe Illustrator
- Procurement Logistics
- Supplier Negotiations
- Purchasing Oversight
- Brand Development and Awareness
- Digital Media Advertising
- Social Media Management
Timeline
Supply Chain Specialist/Marketing Manager
LOOCHA INC.
10.2019 - 06.2023
Supply Chain Specialist/E-Commerce Specialist
Crazy Express Inc.
10.2018 - 08.2019
Marketing Specialist/Magazin Editor
Lycoris Advertising Co, Ltd
03.2015 - 09.2017
Shanghai University
Bachelor of Arts from Environmental Design
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