Betty Zaharieva
Burlington,ON
Summary
A dedicated communications student with a strong work ethic and several years of experience in both external and internal communications. Exceptional organizational skills and ability to manage multiple projects concurrently, passionate about creating engaging content and developing innovative marketing strategies. Enthusiastic and energetic, excel at crafting impactful messages to influence targeted audiences.
Overview
3
3
years of professional experience
Work History
Optical Sales and Marketing Associate
solis optics
01.2024 - Current
- Developed digital marketing campaigns to increase brand awareness.
- Created content for websites, blogs, social media platforms, and online advertising.
- Kept up-to-date with industry trends in order to provide informed advice to clients.
- Assisted with frame selection, lens measurements, and repairs of optical products.
- Maintained an organized inventory of frames and lenses on hand.
Administrative Assistant
Royal LePage Realty Plus
Oakville
11.2022 - 06.2024
- Managed physical and digital files, monitored spreadsheets and updated reports on Microsoft Excel
- Crafted branded content such as Facebook and Instagram posts, personalized open house brochure's, website updates, and other communications content.
- Prepared offer documents and property data sheets for agents
Volunteer
Canada Arab Business Council
Burlington, ON
07.2021 - 09.2021
- Maintained communications with key stakeholders by planning networking events and conferences regarding projects such as Dubai Expo and AI convention
- Managed website content updates including text copywriting and graphic design elements.
- Produced press releases, fact sheets, brochures, newsletters, and other materials for internal and external communications.
Education
Honours Communications Studies
McMaster University
Hamilton, ONSkills
- Content creation (websites, social media, print publications, video production, etc)
- Project Development and Implementation
- Strong Organizational Skills
- Data Compiling and analysis
- Proficient at Professional and Academic Writing
- Research skills in Communications Content
References
References available upon request.
Timeline
Optical Sales and Marketing Associate
solis optics
01.2024 - Current
Administrative Assistant
Royal LePage Realty Plus
11.2022 - 06.2024
Volunteer
Canada Arab Business Council
07.2021 - 09.2021
Honours Communications Studies
McMaster University
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