Betelihem Girmay
Oakland
Summary
Creative and results-driven, with a mix of beauty industry know-how, nonprofit coordination experience, and a knack for digital media. Skilled in makeup artistry, brand education, social media, and building genuine connections with communities. I know how to lead teams, keep operations running smoothly, and create content that resonates across different platforms. I am passionate about using my skills to grow brands in ways that feel authentic and make a real social impact.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Makeup Artist
Trish McEvoy Cosmetics
San Francisco
07.2024 - Current
- Trained extensively under Trish McEvoy's senior artists and managers to master the brand's artistry techniques and customer service approach.
- Traveled regionally to host Trish McEvoy events, engaging with clients and educating them on the Power of Beauty.
- Provided personalized skincare, makeup, and fragrance consultations, enhancing customer experience and sales performance.
- Executed in-store events and beauty masterclasses to drive brand awareness and sales.
Lead Trainer
Credo Beauty
San Francisco
10.2022 - 06.2024
- Supervised store opening and closing procedures, including bank deposits and security procedures
- Trained and supervised staff to develop and maintain store revenue, customer service skills, and product knowledge
- Coordinated floor moves, merchandising, and display maintenance to ensure availability of popular items
- Achieved sales goals through excellent customer engagement and promotion of special items
Event Coordinator
Charlotte Tilbury
Northridge
09.2019 - 02.2021
- Coordinated with facilities and outside contractors for equipment service and repairs.
- Engaged with consumers, provided beauty advice, and effectively drove sales.
- Established and maintained relationships with vendors and venues.
- Worked efficiently within a team.
- Conducted staff training, managed inventory, and facilitated team-building activities.
Key Holder
Kiko Milano
Northridge
10.2017 - 02.2018
- Supervised store opening and closing procedures, including bank deposits and security procedures
- Trained and supervised staff to develop and maintain store revenue, customer service skills, and product knowledge
- Coordinated floor moves, merchandising, and display maintenance to keep popular items available
- Achieved sales goals through excellent customer service and promotion of special items
Education
Bachelor of Arts - International Business
CSUN
Northridge, CASkills
- Social media/digital marketing
- Instagram, Twitter, TikTok, Snapchat, Facebook, and Canvas
- Technical
- LexisNexis, Microsoft, Google Suite, STATA, Keynote, Final Cut Pro, iMovie
- Adobe
- Administrative
- Attention to detail, organization, interpersonal skills, and time management
Certification
Google Professional Certificate in Project Management -Google Certification in Data Analytics
Google Certification in Digital Marketing
Timeline
Regional Makeup Artist
Trish McEvoy Cosmetics
07.2024 - Current
Lead Trainer
Credo Beauty
10.2022 - 06.2024
Event Coordinator
Charlotte Tilbury
09.2019 - 02.2021
Key Holder
Kiko Milano
10.2017 - 02.2018
Bachelor of Arts - International Business
CSUN
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