Berson Charles
Montreal,QC
Summary
Dynamic professional with extensive experience in brand representation, event management and industrial sales. Proven leader skilled in team engagement, customer relations, and driving sales through exceptional service and strategic planning. Expertise in managing large-scale campaigns and delivering memorable brand experiences. Career goals include further enhancing brand visibility and maximizing customer engagement.
Overview
7
7
years of professional experience
Work History
Industrial Construction Specialist
Stanley Black and Decker
02.2024 - 08.2024
- Managed connections with industrial and commercial clients, providing insight into DeWalt products.
- Conducted job site events and safety training seminars to promote product usage and compliance.
- Assisted the sales team in developing new business opportunities and increasing revenue.
- Utilized Salesforce to track leads, manage customer interactions, and forecast sales potential.
Field Marketing Coordinator
Stanley Black and Decker
02.2023 - 02.2024
- Coordinated with big-box retail stores to facilitate successful retail events and product launches for top brands like DeWALT, Craftsman, and Stanley.
- Designed and executed strategic category work plans to enhance product visibility.
- Met all call cycle targets, maintaining product displays to company standards.
- Executed retail events and new product rollouts, fostering customer engagement through interactive experiences.
- Led staff training sessions on new product features, benefits, and best practices.
- Collaborated with sales teams and retail managers to address in-store issues.
- Controlled inventory levels through coordination with store personnel.
- Evaluated market trends and customer insights to refine marketing techniques.
Regional Tour Manager
Diamond Marketing
02.2021 - 10.2021
- Led and executed the "Tim’s for Good" campaign across Eastern Canada, coordinating logistics, route planning, and scheduling.
- Managed a team to ensure efficient operations, delivering meals and care packages to essential workers.
- Partnered with local communities, media, and Tim Hortons locations to maximize the campaign’s reach and impact.
- Ensured all branding and messaging aligned with corporate and community engagement goals.
Brand Ambassador
XMC
06.2017 - 09.2020
- Represented top-tier brands at promotional events, engaging customers with impactful messaging.
- Conducted live demonstrations, product sampling, and customer interactions to increase brand awareness.
- Assisted in event setup, execution, and teardown, ensuring smooth operations and positive brand representation.
- Increased sales and brand awareness through face-to-face marketing.
- Trained new brand ambassadors, sharing best practices and brand values.
- Managed promotional inventory, ensuring availability of materials for events.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Maintained a professional appearance and demeanor that reflects the brand's image.
- Gathered customer feedback for product development purposes.
- Tracked and reported on engagement metrics from promotional activities
Education
Professional Certificate - Business Foundations
University of Pennsylvania
06-2025
Bachelor of Arts - Theology & Biology
Concordia University
Montreal, QC12-2018
Skills
- Brand Representation & Engagement
- Sales & Business Development
- Event & Tour Management
- Team Leadership & Training
- Public Speaking & Product Demonstrations
- Relationship Building & Client Management
Languages
English
Native/ Bilingual
French
Full Professional
Creole
Native/ Bilingual
Spanish
Professional
Affiliations
- Fitness Enthusiast
- Love to play Football and Basketball
- Fantasy Football Champ
- Musician
References
References available upon request.
Timeline
Industrial Construction Specialist
Stanley Black and Decker
02.2024 - 08.2024
Field Marketing Coordinator
Stanley Black and Decker
02.2023 - 02.2024
Regional Tour Manager
Diamond Marketing
02.2021 - 10.2021
Brand Ambassador
XMC
06.2017 - 09.2020
Professional Certificate - Business Foundations
University of Pennsylvania
Bachelor of Arts - Theology & Biology
Concordia University
Similar Profiles
Melissa S. BellamyMelissa S. Bellamy
Shipping/Receiving Administration at Stanley Black and DeckerShipping/Receiving Administration at Stanley Black and Decker
Jaierick MooreJaierick Moore
Cycle Count Coordinator at Stanley Black and DeckerCycle Count Coordinator at Stanley Black and Decker
Jazmin LloydJazmin Lloyd
Team Lead at Stanley Black and DeckerTeam Lead at Stanley Black and Decker