Bernice Udeogu
Prophix Software Inc.
Toronto
1
Certification
7
years of professional experience
Content professional with keen eye for detail and proven track record in crafting impactful content strategies. Extensive experience in developing, editing, and optimizing content for diverse audiences and platforms. Strong focus on team collaboration and achieving results, with flexibility to adapt to changing project needs. I bring a genuine creative instinct to make content resonate and a systems-thinking approach that makes quality repeatable at scale.
Work History
Brand & Content Specialist
4 Years- Collaborate with cross-functional stakeholders across product, sales, and leadership to align content with business priorities.
- Serve as a brand steward across the marketing organization, developing tone-of-voice standards and content governance so messaging stays consistent across every customer touchpoint.
- Execute organic social strategy and lead a 200-person employee advocacy program, translating brand voice into tailored formats.
- Implemented SEO best practices across content programs, adapting strategies to align with evolving search behaviors.
- Compiled and presented performance analytics on social and content initiatives to VP of Marketing, shaping ongoing marketing strategies through data-driven insights.
- Managed editorial calendar, ensuring timely delivery of all projects while meeting stakeholder expectations.
Digital Content Specialist
1 Year 8 Months- Transformed technical product information into clear, compliant content for global B2B pharmacists and healthcare operators.
- Developed and optimized campaign landing pages in Unbounce for key product lines and SEM initiatives.
- Designed and implemented content templates and review processes to maintain high standards of accuracy and compliance in a regulated environment.
- Oversaw Google AdWords campaigns and conducted performance reviews with stakeholders, identifying successes and areas for improvement.
Content Strategist
1 Year 5 Months- Built editorial plans and content workflows, improving consistency, efficiency, and quality of output.
- Developed SEO-optimized web content and social campaigns that increased website traffic by 15% in four months.
- Conducted content audits and audience analysis to identify gaps, refine messaging, and align content with user needs and business objectives.
- Conducted thorough market research to identify trends and inform content planning initiatives.
Education
Post-Graduate Diploma - Marketing Management
Post-Graduate Diploma - Public Relations & Corporate Communication
Bachelor of Arts - Journalism & Mass Communication
Skills
Content Strategy
Thought Leadership & Editorial Storytelling
Multi-Format Content Development
Brand Voice & Governance
Cross-Functional Stakeholder Collaboration
SEO & Keyword Research
Editing & Proofreading
Editorial Calendar Management
Content Management Systems
Social Media Strategy
Analytics & Stakeholder Reporting
Content Governance & Templates
Accomplishments
- Redesigned the company blog into Prophix's primary thought leadership hub, increasing engagement by 30% and cutting drop-off by 25%.
- Rebuilt a high-value landing page from wireframe to launch, reducing a 10-field form to 4 and boosting conversion by 23%.
- Created a repeatable content request and template system that gave teams the tools to move work forward independently, cutting down on delays and manual back-and-forth.
- Managed Google AdWords campaigns at Jones Healthcare Group, presenting performance reviews that shaped budget and content adjustments.
- Built a complete brand identity and web presence for MAGVICH IT Solutions in 8 weeks, from logo concept to full copywriting and Squarespace launch.
Certification
- Foundations of User Experience (UX) Design - Google May 2025
- UX Design Process: Empathize, Define, and Ideate - Google May 2025
- Conduct UX Research and Test Early Concepts - Google June 2025
Timeline
Brand & Content Specialist
Prophix Software Inc.
07.2022 - CurrentRead More
Digital Content Specialist
Jones Healthcare Group
10.2020 - 06.2022Read More
Content Strategist
High Altitude Thinking
05.2019 - 10.2020Read More
Fanshawe College
Post-Graduate Diploma from Marketing Management
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Fanshawe College
Post-Graduate Diploma from Public Relations & Corporate Communication
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Sikkim Manipal University
Bachelor of Arts from Journalism & Mass Communication
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