Bernadette Mullen-Green

Goldenwest Broadcasting is a media company who has an extensive network of radio stations spanning across Saskatchewan, Manitoba, and Alberta. In addition to their on-air presence Goldenwest Broadcasting has digital platforms which prioritizes local content while partnering with community leaders to reflect local news, sport and cultural interests.

• Develop and execute strategic plans to build and grow audience through broadcast, print, video and social media platforms.
• Demonstrated ability in executing marketing plan and increasing brand awareness through online auctions, live on location broadcasts, and regular promotions.
• Regular promotion of website through social media and morning radio show.
• Responsible for forecasting, planning, and scheduling relevant content that reflects community interests. Writing up to 30 articles a month resulting in consistently ranking in the top 5 content creators in the province within Goldenwest media.
• Entertain, inform, and engage listeners, by creating relevant content through excellent written and verbal communication skills via on-air morning show, publications, and online videos.
• Manage community relations and work collaboratively with community leaders and staff following up with stakeholders.
• Writing scripts.
• Demonstrated ability in content video production: writing, shooting, editing, background music and applying voice over using Movie Studio.
• Manage multiple social media accounts.
• Assist in organizing Live on Location Broadcasts and promotions as instructed by the Program Director.

Creators Theatre is a part-time acting school, where youth from ages 8 to 18 have the opportunity to learn the craft of acting for the stage. Students learn to develop and build characters, stage presence, voice, and physicality.

• Develop and execute marketing plan to attract a target audience for enrollment.
• Graphic design using Canva to create promotional material.
• Leverage social media to publish digital advertisements to reduce advertising costs.
• Run multiple Facebook campaigns that have an engagement rate between 4 and 10 percent compared to the industry standard (education) 0.16%.
• From fall of 2023 to winter 2024 increased brand awareness/enrollment by 80%.
• From fall 2023 to winter 2024 increased revenue by 59%
• From fall 2023 to winter 2024 reduced expenses by 63%
• Instruct youth on how to act for the stage.
• Negotiate rental fees, arrange dates and times, organize and communicate with stakeholders and ensure needs are met.

The Canadian Mental Health Association is a national leader in advocating for mental health and well-being. Key objectives are to promote good mental health through education, seminars and community initiatives. Additionally, CMHA provides support services for individuals living with mental illness.

• Overseeing multiple projects, defining objectives, timelines, resources and estimating costs.
• Develop and implement multiple projects for different groups creating a cohesive ensemble.
• Create a shared vision and lead teams to reach desired outcomes ensuring activities align with CMHA’s core values.
• Manage stakeholder relationships understanding their individual needs, proactively engaging and ultimately fostering trust, ensuring desired outcome.
• Provide personalized support and guidance to individual needs.
• Events coordinator, successfully led volunteers increasing revenue by more that 100%, increased viewership by more than 50% ensuring stakeholders interests were met.
• negotiate contracts, tracking expenses, ensuring project objectives are met within budget constraints.
• Led and assisted in organizing special events for the public as per CMHA guidelines.
• Encouraged active participation among all learners during class discussions and activities.
• Participated in professional development activities such as conferences, seminars, and symposiums relevant to the vocational field.
• Monitored safety protocols at all times while providing hands-on training to students in the classroom environment.