BERENICE PALACIOS
North Hills
Summary
Goal-oriented Special Events Sales Manager with over 12 years of experience in private event sales with exceptional customer-relation and decision-making skills. Strong work ethic, professional demeanor, and great initiative. Visual learner and goal-oriented leader focused on accomplishing tasks in the best manner possible. Recognized for; positive work ethic, determination and relationship building by workplace management.
Overview
12
12
years of professional experience
Work History
Contract Work - Director of Sales
AEG Presents- The Fonda, El Rey & The Roxy Theatre
11.2023 - Current
- Respond to RFPs on availability, pricing and locations
- Oversees three AEG Presents venues with capacities ranging from 500 - 1200
- Represent venue to potential clients conducting venue tours, answers questions regarding venue logistics and event operations.
- Personalize proposals to client's needs, timeline, and budget
- Manage client relationships.
- Utilize CRM platform to follow up with clients to maintain business relationship and ensure past events met client’s expectations, place holds for future dates/show if event could become reoccurring.
- Works with legal to prepare and execute contracts and letter agreements once proposals are accepted.
- Collect event deposits and contract signatures once event(s) are confirmed.
- Attend monthly networking events
Event Sales Manager
Lucky Strike Entertainment
03.2023 - 09.2023
- Managed booking private events for groups of 20 -500 guests
- Prospected weekly with outreach to prospective clients
- Attended 1-3 networking events monthly to help drive new business
- Scheduled and executed venue site tours
- Worked with local DMC, hotels, meeting & event planners and LATCB
- Ensured weekly and monthly financial reporting is done correctly
- Created proposals/contracts and handling payment
- Communicated with upper management to implement continuous improvements and exceed team sales goals
- Weekly meetings with venue's chef to review BEOs for upcoming events
Medical Support Assistant
Veteran's Affairs
04.2021 - 02.2023
- Scheduling, canceling, re-scheduling patient's appointments and/or consults for mental health department and veterans of Community Living Center
- Managed over 50 patient scheduling calls a day
- Coordinating information and actions related to patient care and services
Director of Sales
AEG Presents - The Novo
11.2016 - 04.2021
- Responsible for all private event and third party promoted event venue rentals
- Leading site tours at The Novo daily with leads, clients, DMC’s, partnering hotels and
- LATCB
- Attending 1-3 sales conferences and trade shows to meet one on one with event planners to help drive new business/revenue to the venue
- Oversees VIP Sales Coordinator
- Responsible for The Novo’s marketing budget for private event sales
- Assists with multicity deals with other AEG Properties
Director of Sales
AEG Presents - The Fonda Theatre
01.2016 - 11.2016
- Responsible for all private event and third party promoted event venue rentals
- Leads site tours at Fonda Theater with leads, clients, DMC’s, partnering hotels and LATCB
- Event coordination from contract process through end of event
- Responsible for The Fonda’s marketing budget for private event sales
VIP Sales Manager
AEG Presents – Club Nokia
06.2012 - 12.2015
- In charge of all VIP Lounge exclusive rentals/contracts for private events
- In charge of all VIP Packages for Club Nokia’s concerts
- Assists National Sales Director with Full House rentals of Club Nokia
- Leads site tours at Club Nokia daily
- Attending 1-3 sales conferences to meet one on one with event planners to help drive new business/revenue to the venue
- Oversees a part time sales administrative assistant
Education
Bachelor of Arts - Liberal Arts And General Studies
California State University - Northridge
Northride, CA05.2012
High School Diploma -
JOHN BURROUGHS HIGH SCHOOL
Burbank, CA06.2007
Skills
- Goal Oriented
- Quick Problem Solving
- Computer literate: Microsoft Word, Excel, Power Point
- Customer Rapport
- Bilingual - fluent in reading, writing and speaking in Spanish and English
- Sales Team Supervision
- Networking Events
- Ability to multitask and shift direction quickly
Timeline
Contract Work - Director of Sales
AEG Presents- The Fonda, El Rey & The Roxy Theatre
11.2023 - Current
Event Sales Manager
Lucky Strike Entertainment
03.2023 - 09.2023
Medical Support Assistant
Veteran's Affairs
04.2021 - 02.2023
Director of Sales
AEG Presents - The Novo
11.2016 - 04.2021
Director of Sales
AEG Presents - The Fonda Theatre
01.2016 - 11.2016
VIP Sales Manager
AEG Presents – Club Nokia
06.2012 - 12.2015
Bachelor of Arts - Liberal Arts And General Studies
California State University - Northridge
High School Diploma -
JOHN BURROUGHS HIGH SCHOOL
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