Summary
Overview
Work History
Education
Skills
Coreskills
Targetposition
Languages
Interests
Timeline
Generic

Benson Hu

Windsor,Canada

Summary

Passionate about international education with solid experience in student recruitment, education management, and digital marketing. In-depth understanding of the Chinese private education market and the Canadian K-12 education system. Student Recruitment Advisor in Canadian private schools or colleges, aiming to leverage extensive family engagement and marketing expertise, along with sharp insights into the Canadian education market. Goal is to help schools establish strong recruitment channels and brand presence, providing quality international education opportunities for students.

Overview

9
9
years of professional experience

Work History

Director of Student Support Services

Foshan Hanwen Foreign Language School
08.2021 - 07.2023
  • Responsible for school brand promotion, marketing campaigns, and enrollment strategy development, with a focus on international program recruitment
  • Planned and executed diverse marketing activities, including education fairs, parent information sessions, and online promotions
  • Expanded and maintained relationships with educational agencies, partner schools, and key stakeholders, building a stable enrollment pipeline
  • Provided personalized academic guidance and consultation to parents and students, significantly enhancing parent satisfaction and trust
  • Hosted parent meetings, thoroughly presenting school programs and academic pathways to strengthen the school’s brand recognition
  • Achieved steady annual growth in enrollment, with a continuous increase in the brand influence of the international program
  • Built and maintained a network of over 3,000 high-net-worth parents across the Greater Guangzhou area

English Program Lead / Admissions Consultant

Foshan Nanhai Foreign Language School
08.2014 - 07.2021
  • Led recruitment efforts for the international program, brand promotion, and marketing activities to attract high-quality students
  • Designed and developed the English curriculum framework and provided training for subject teachers, improving teaching quality
  • Maintained frequent interactions with parents and students, offering precise academic guidance and support
  • Actively participated in the design and promotion of the school’s international program, enhancing its brand reputation
  • Contributed to the school’s growth from its establishment into a well-known private school in the Greater Bay Area
  • Successfully organized multiple large-scale recruitment presentations, significantly improving application conversion rates

Education

Master of Education - Educational Management

University of Windsor
Windsor, ON
12.2024

Bachelor of Arts - English

Anhui Normal University
06.2014

Skills

  • Student Recruitment
  • Market Development
  • Academic Consulting
  • Content Creation
  • Media Management
  • Brand Promotion
  • Training Workshops
  • Admissions Management

Coreskills

Proficient in designing and implementing recruitment strategies (private school admissions)., 

Skilled in building and maintaining partnerships with educational agencies and collaborators., 

Expertise in executing marketing campaigns (education fairs, parent meetings, online promotions)., 

Exceptional family engagement skills, adept at building trust with high-net-worth parents., 

Providing personalized academic consulting and deeply understanding the needs of parents and students., 

Experienced in managing content creation and promotion on platforms such as Youtube, WeChat and Xiaohongshu., 

Skilled in planning and executing online and offline marketing activities to boost brand visibility., 

Organized training workshops for teachers to enhance recruitment and teaching quality., 

Successfully led admissions teams to achieve annual recruitment goals., 

Bilingual proficiency in English and Mandarin (IELTS 8.0)., 

In-depth understanding of the education systems and market needs in both China and Canada.

Targetposition

Student Recruitment Advisor

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual
French
Limited Working

Interests

Early Riser: Maintain a disciplined 5:00 AM gym routine to stay physically and mentally fit

Lifelong Learner: Actively engage in AI-driven learning methods to explore new technologies and enhance personal and professional growth

Content Creator: Create and share original insights through YouTube videos, fostering creativity and connecting with a global audience

Timeline

Director of Student Support Services

Foshan Hanwen Foreign Language School
08.2021 - 07.2023

English Program Lead / Admissions Consultant

Foshan Nanhai Foreign Language School
08.2014 - 07.2021

Bachelor of Arts - English

Anhui Normal University

Master of Education - Educational Management

University of Windsor
Benson Hu