Ben Price
Modesto
Summary
Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Key Account Manager Northern California
Central Coast Agriculture
06.2023 - Current
- Built and maintained strong client relationships to drive business growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Strengthened client relationships through regular communication and effective problemsolving.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed and delivered presentations to key customers to position products and services.
- Analyzed key competitors to respond to competitive threats.
Account Advisor
Central Coast Agriculture
07.2022 - 06.2023
- Streamlined account management processes for improved efficiency and client retention.
- Contacted customers to discuss past-due accounts and negotiated payment plans.
- Developed proposals, contracts and pricing for targeted accounts.
- Utilized sales data to evaluate sales performance and make proper adjustments.
- Established and built relationships by educating customers about value of company products and services.
- Regularly exceeded performance targets while maintaining excellent customer satisfaction ratings.
Area Sales Manager
Wine Warehouse
01.2022 - Current
- I manage the performance of our Regional Managers and their respective sales teams to ensure proper execution of product sales and adherence to company policies and procedures.
- I work to build and maintain the management skills of the Regional Managers by providing them with a sense of direction and confidence.
- I establish and maintain very strong relationships with key account personnel throughout the region at all levels from corporate to street level
- I assist the Regional Managers in recognizing and solving problems that transcend their skills
- I monitor and assist in compiling monthly sales analysis and reports
- I participate in monthly team meetings to coach the Regional Managers in evaluating and motivating the sales performance of team members against organizational objectives
Regional Sales Manager
Wine Warehouse
04.2019 - 01.2022
- I manage a team of chain sales representatives and merchandisers within a set region.
- I would conduct work-withs and help sell or promote our supplier brands.
- Manage all tracking and necessary paperwork to maintain a consistent flow of information in order to meet our supplier goals.
- Conduct monthly meetings to keep the team up to date on all aspects of the business and to discuss upcoming priorities for the month.
- I was responsible for interviewing and training any potential new employees.
- Schedule, monitor, and review all supplier work-withs.
- Coach and mentor my sales team on a daily basis in order to help with any issues that may have arisen in the field and to help grow their confidence in order to help create good thorough sales presentations.
- I would frequently call on key accounts and manage any open territories.
- It was my responsibility to make sure that my sales team hits our pre determined sales goal.
District Manager
Southern Glazer's Wine and Spirits
10.2016 - 04.2019
- I managed and coached a team of chain sales representatives.
- I would conduct work-withs to help sell and promote our supplier brands.
- I interviewed and trained all new employees.
- Conducted monthly sales meetings to discuss the state of business and go over monthly sales goals.
- I scheduled, monitored, and reviewed all supplier work-withs.
- I maintained open lines of communication with the portfolio managers and other upper level management to mitigate any potential issues that may have arisen.
- I set forth sales strategies, merchandising techniques, and provide attainment plans to meet and exceed supplier goals.
Chain Sales Merchandiser
Southern Wine & Spirits Of South Carolina
03.2015 - 10.2016
- I would follow a designated route to merchandise and upsell wine and spirits within my set list of chain accounts.
- I would build well thought out sales presentations using IRI data and other sales tool including POS in order to sell an account on displaying the wine or spirit I was focusing on at that time.
- I would make sure that the shelves and cold-box were always stocked, dusted, and rotated.
- I was responsible for selling, building, and maintaining all displays within my territory.
- I would track and take photos of any product that the accounts had on display.
- I would help with inventory and make sure that the back stock was organized and worked regularly.
- I would work with my manager to help build my territory in order to meet the survey minimum of 30% of total floored displays, 30% of the cases, and 20% of the cold-box.
Merchandiser
Delta Sierra Beverage
01.2013 - 03.2015
- I would follow a pre determined route to merchandise and upsell the brands within my portfolio.
- I was responsible for assembling and maintaining displays as well as any other marketing projects throughout my territory.
- I would help to unload trucks and break down pallets.
- I would fill the cold-box and dry shelf making sure that all beer was rotated and in the best position to sell.
- I would take inventory and keep a clean back-stock area.
- I would communicate any issues that may arise with managers or the sales representative for the assigned territory
Merchandising Team Manager
MTC
04.2007 - 12.2012
- I was responsible for the training and oversight of all new and current employee.
- I would promote specific brands and services to increase sales.
- I would create well thought out plans to meet goals and deadlines.
- I would help to review inventory.
- I would draw up store schematics for new or existing accounts.
- I would assist and help walk customers through the opening or refurbishing process from start to finish.
Education
High School Diploma -
Grace M. Davis High School
Modesto, CASkills
- Client Relationship Building
- Key Account Management
- Business Development
- Market and competitive analysis
- Territory and account management
- Client Relationship Building
Certification
WSET Level 2 certification
CWAS (California Appellation of Wine Specialist) certification
Hospitality Beverage Course certification
Timeline
Key Account Manager Northern California
Central Coast Agriculture
06.2023 - Current
Account Advisor
Central Coast Agriculture
07.2022 - 06.2023
Area Sales Manager
Wine Warehouse
01.2022 - Current
Regional Sales Manager
Wine Warehouse
04.2019 - 01.2022
District Manager
Southern Glazer's Wine and Spirits
10.2016 - 04.2019
Chain Sales Merchandiser
Southern Wine & Spirits Of South Carolina
03.2015 - 10.2016
Merchandiser
Delta Sierra Beverage
01.2013 - 03.2015
Merchandising Team Manager
MTC
04.2007 - 12.2012
High School Diploma -
Grace M. Davis High School
WSET Level 2 certification
CWAS (California Appellation of Wine Specialist) certification
Hospitality Beverage Course certification
Similar Profiles
GABERIAL KINGGABERIAL KING
Compliance Manager - Inventory Controls at Central Coast AgricultureCompliance Manager - Inventory Controls at Central Coast Agriculture
GAMALIEL SETH TAWIAH LARTEY JNR.GAMALIEL SETH TAWIAH LARTEY JNR.
Teaching Associate at School of Agriculture, University of Cape-CoastTeaching Associate at School of Agriculture, University of Cape-Coast
Steven MuthSteven Muth
Maintenance Technician at Emerald Coast Realty, Central Oregon Coast Real EstateMaintenance Technician at Emerald Coast Realty, Central Oregon Coast Real Estate