Music Production & Live Performance
Benjamin Weigensberg
Marketing & Business Development
Toronto,ON
Summary
I am a strategic-thinking business development specialist with a history of transforming inefficient, underperforming operations into successful enterprises. As an accomplished communicator, I have a talent for building over-achieving teams and a proven dedication to continuous improvement and achieving market-leading results. I am confident in my ability to collaborate with cross-functional teams to land and grow large customer accounts. As a strong leader, I consistently demonstrate the ability to mentor internal teams, set achievable goals, and monitor progress.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Business Development & Marketing Consultant
Self Employed
Toronto, ON
01.2016 - Current
- Partnerships in Gaming, Sports and AdTech - Researched and provided cost-effective solutions that improved business processes by adding and removing tech. Typical efficiency uplift was between 30-65%
- Digital marketing strategy for emerging businesses in Gaming, eSports, Retail, Entertainment and regulated industries. Created reports for weekly, quarterly, fiscal and campaign level metrics such as creative response, site level data and KPI indicators
- Strong experience in financial tech, retail, entertainment, CPG loyalty programs & eComm / POS platforms, sports & entertainment, disruptive start-ups, AI/ML, consulting and manufacturing.
- Providing strategic, data driven perspectives and business insights to internal teams
- Providing complete audits of existing marketing programs to identify areas of weakness and establish attainable KPI benchmarks for future campaigns
- Experience working with a personal network of cross-functional resources to implement concepts such as decentralization, blockchain technologies, and token-based economics
- Leveraging market research, social media & influencer network platforms to provide comprehensive and strong performing digital solutions to maximize sales revenue
Business Development and Marketing Consultant
General Electric
Toronto , ON
02.2019 - 03.2021
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing assets, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Led team of sales and marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Strategized with CMO to roll out new VR/AR technology to major international businesses across various sectors
- Used personalization software to enhance the business unit's website, creating an initial 125% uplift in online conversions; this average increased to over 250% MoM
- Created an automated layer to show products based on search history and IP addresses. This helped determine geographical relevancy and personalize UX.
Data & Partnerships Consultant
Cronos
Toronto, ON
05.2018 - 07.2020
- Market Research & Consumer insights - researching various data providers to build out a CRM database of product users and intender information.
- Responsible for all consumer & shopper studies, analyzed all data points to create audience segments.
- Worked closely with marketing teams to assist with strategy and layer targeting.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Produced weekly and monthly reports using advanced Excel spreadsheet functions.
- Documented effective and replicable methods for extracting and organizing data.
- Tested prediction algorithms based on historical data.
Agency Sales Lead & SaaS Partnerships
Videology (Amobee)
Toronto, ON
02.2017 - 12.2019
- Videology was a leading software provider for converged, addressable advertising across Linear TV and digital video
- Responsible for managing all new business development, Canadian & US publisher partnerships, brand direct plus agency sales
- Managed a team of 4 sellers, 2 account managers + 2 data scientists with annual budgets of 3.2mm
- Frequently attended industry trade events as a speaker for current tech updates and trends
- Sold through education pieces and solutions that helped customers solve their business challenges
- Excelled at solution selling, using market research tools to assess the risks and benefits of each proposed plan, including short and long-term costs
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Excellent communication skills, both verbal and written.
- Gained strong leadership skills by managing team projects from start to finish.
- Proven ability to learn quickly and adapt to new situations.
Digital Account Supervisor
Maxus Global (Wavemaker)
Toronto, ON
02.2016 - 06.2017
- Services included - communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated digital products to show potential benefits and advantages and encourage buy in.
- Achieved marketing goals and targets by cultivating strong team culture and empowering team leads.
- Managed, coached and developed direct reports.
- Clients - Church & Dwight, Nestle, GE
Business Development Executive
Rubicon Project (Magnite Inc.)
Los Angeles, California
02.2013 - 01.2016
- Rubicon Project now Magnite Inc. is an American online advertising technology firm. The company was formed following a merger between Rubicon Project and Telaria in 2020. The company utilizes automation for buying and selling of ads across all digital marketplaces.
- Employed under the Buyer Cloud Division, providing advertisers and agencies with data-driven solutions for ad campaigns.
- Responsible for a team of seven full time sales agents. In 2014, my team drove a total of $8.3mm in new business revenue with continued YOY growth of approximately 38%
- Leveraged data tools to match user behavior across display, video, social and mobile exchanges plus 650 Custom Private Marketplaces.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Collaborated with sales and marketing departments to support client acquisition.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
Head of Sales & Marketing (Canada)
Xaxis, LLC
New York, New York
03.2009 - 12.2013
- Xaxis is a global digital media platform that combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes.
- Led the acquisition for strategic accounts and revenue across all platforms
- Managed 5 sellers, 4 account managers, finance and operations
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales by 65% YoY based on annual budgets of $4-$6mm, applying proactive management strategies and enhancing sales training.
- Major agency clients included: Group M, Dentsu, Omnicom, IPG Mediabrands, Havas, Publicis, Horizon
Education
Bachelor of Arts - Business Management - Entrepreneurial Enterprise
University of British Columbia
Vancouver, BC 01.2002 - 05.2006
Skills
Business networking
Sales funnel development
Public speaking
Operations
Performance metrics analysis
Quantitative and qualitative market research
Relationship building and retention
Budget development and management
Teamwork and Collaboration
Critical Thinking
Problem-Solving
Go to Market strategies
Partner proposal development
Growth Strategies
Interests
Web3 and concepts such as decentralization, blockchain technologies, and token-based economics
Health & Fitness
3D Printing & Additive Manufacturing
Aeronautics
Timeline
Business Development and Marketing Consultant
General Electric
02.2019 - 03.2021
Data & Partnerships Consultant
Cronos
05.2018 - 07.2020
Agency Sales Lead & SaaS Partnerships
Videology (Amobee)
02.2017 - 12.2019
Digital Account Supervisor
Maxus Global (Wavemaker)
02.2016 - 06.2017
Business Development & Marketing Consultant
Self Employed
01.2016 - Current
Business Development Executive
Rubicon Project (Magnite Inc.)
02.2013 - 01.2016
Head of Sales & Marketing (Canada)
Xaxis, LLC
03.2009 - 12.2013
Bachelor of Arts - Business Management - Entrepreneurial Enterprise
University of British Columbia
01.2002 - 05.2006