Summary
Overview
Work History
Education
Skills
Timeline
Generic

Benjamin Casillas

Culver City,CA

Summary

Experienced with creating and implementing marketing strategies to drive brand awareness and customer engagement. Utilizes market research and data analysis to inform decision-making and optimize campaigns. Track record of collaborating with cross-functional teams to achieve marketing objectives.

Overview

4
4
years of professional experience

Work History

Marketing Associate

Wolfgang LA
05.2025 - Current
  • Develop and execute digital and print advertising campaigns across social media, email, and web platforms.
  • Conduct market research to identify target audience behaviors, competitive positioning, and emerging trends.
  • Create ad copy, taglines, and creative briefs to support brand messaging and campaign goals.
  • Schedule and publish social media content using tools such as Hootsuite, Later, or native platform schedulers.
  • Monitor campaign performance via Google Analytics and social insights; prepare weekly performance reports.
  • Collaborate with designers and copywriters to produce promotional materials and ad creatives.

Marketing & Promotions Coordinator

Shake
01.2024 - 08.2024
  • Produced digital marketing content and promoted events across social media platforms.
  • Created skills-training videos to promote sports camps.
  • Managed local outreach and engaged families to increase community awareness.

Division I Student-Athlete / Captain

Loyola Marymount University Baseball
05.2021 - 05.2024
  • Earned athletic scholarship and academic grant.
  • Competed in two NCAA baseball tournaments while balancing a 25–30 hour weekly athletic commitment.
  • Led teammates through training, conditioning, and strategy sessions.

Education

MBA - Marketing

Loyola Marymount University
05.

BBA - Management

Loyola Marymount University

Master of Social Work - undefined

University of Michigan
05.2025

Skills

  • Content Creation
  • Social Media Management
  • Digital Marketing Strategy
  • Data Analysis & Reporting
  • Project Management
  • Graphic & Visual Communication

Timeline

Marketing Associate

Wolfgang LA
05.2025 - Current

Marketing & Promotions Coordinator

Shake
01.2024 - 08.2024

Division I Student-Athlete / Captain

Loyola Marymount University Baseball
05.2021 - 05.2024

BBA - Management

Loyola Marymount University

Master of Social Work - undefined

University of Michigan

MBA - Marketing

Loyola Marymount University
Benjamin Casillas