Summary
Overview
Work History
Education
Skills
Timeline
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Benjamin Casillas

Culver City,CA

Summary

Experienced with creating and implementing marketing strategies to drive brand awareness and customer engagement. Utilizes market research and data analysis to inform decision-making and optimize campaigns. Track record of collaborating with cross-functional teams to achieve marketing objectives.

Overview

4
4
years of professional experience

Work History

Marketing Associate

Wolfgang LA
05.2025 - Current
  • Develop and execute digital and print advertising campaigns across social media, email, and web platforms.
  • Conduct market research to identify target audience behaviors, competitive positioning, and emerging trends.
  • Create ad copy, taglines, and creative briefs to support brand messaging and campaign goals.
  • Schedule and publish social media content using tools such as Hootsuite, Later, or native platform schedulers.
  • Monitor campaign performance via Google Analytics and social insights; prepare weekly performance reports.
  • Collaborate with designers and copywriters to produce promotional materials and ad creatives.

Marketing & Promotions Coordinator

Shake
01.2024 - 08.2024
  • Produced digital marketing content and promoted events across social media platforms.
  • Created skills-training videos to promote sports camps.
  • Managed local outreach and engaged families to increase community awareness.

Division I Student-Athlete / Captain

Loyola Marymount University Baseball
05.2021 - 05.2024
  • Earned athletic scholarship and academic grant.
  • Competed in two NCAA baseball tournaments while balancing a 25–30 hour weekly athletic commitment.
  • Led teammates through training, conditioning, and strategy sessions.

Education

MBA - Marketing

Loyola Marymount University
05.

BBA - Management

Loyola Marymount University

Master of Social Work - undefined

University of Michigan
05.2025

Skills

  • Content Creation
  • Social Media Management
  • Digital Marketing Strategy
  • Data Analysis & Reporting
  • Project Management
  • Graphic & Visual Communication

Timeline

Marketing Associate

Wolfgang LA
05.2025 - Current

Marketing & Promotions Coordinator

Shake
01.2024 - 08.2024

Division I Student-Athlete / Captain

Loyola Marymount University Baseball
05.2021 - 05.2024

BBA - Management

Loyola Marymount University

Master of Social Work - undefined

University of Michigan

MBA - Marketing

Loyola Marymount University

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Benjamin Casillas