BENJAMIN ADEGBIJI
Toronto,ON
Summary
A strategic and creative marketing professional with over 5 years of progressive leadership experience in digital strategy, integrated campaign delivery, and client relationship management. I possess a proven ability to lead cross-functional teams, manage complex marketing initiatives, and cultivate strong client partnerships. My expertise lies in translating business objectives into actionable marketing strategies across digital, and print channels, coupled with a solid track record in budget oversight and timely project delivery. I am passionate about developing smart, creative solutions to marketing challenges, driving business growth, and fostering client success across all channels, including paid, earned, and owned media. My background includes leading integrated campaigns that boosted online engagement by 30% and increased client acquisition by 40%. I am adept at providing fresh insights, executing flawlessly, and managing timelines ensuring seamless execution. Known for inspiring trust and driving brand impact, I am a collaborative team player with excellent writing, editing, and presentation skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Client Strategy & Marketing Lead
Crate and Barrel
10.2023 - Current
- Developing and executing innovative marketing campaigns for brands across print, digital and traditional channels.
- Act as liaison between creative, design, and paid media teams to ensure brand consistency and alignment with business goals.
- Lead marketing strategy sessions for brands and present campaign proposals to clients inline with agreed business goals and marketing objectives.
- Oversee campaign timelines and budget allocations, ensuring efficient and timely delivery across departments.
- Providing post-campaign analysis and insights to stakeholders, contributing to ongoing performance optimization.
Marketing & Client Services Manager
EYAL Communications Ltd.
12.2020 - 04.2023
- Directed the planning and execution of multi-platform campaigns, driving a 40% increase in client acquisition and brand reach.
- Led client strategy sessions and served as the primary account lead for top-tier partnerships.
- Managed campaign budgets of up to $75,000 and coordinated internal teams for seamless execution across digital, print, and event platforms.
- Conducted market and competitor research to inform strategy and present new opportunities for growth.
- Introduced new CRM workflows that increased customer retention by 25%.
Assistant Communications & Media Coordinator
Nigerian Army Public Relations
11.2019 - 12.2020
- Managed internal and external communications, resulting in a 25% improvement in operational efficiency.
- Drafted, edited, and distributed over 50+ press releases and communications across major national channels.
- Produced 200+ creative assets (digital and print) to support public relations campaigns and internal messaging.
- Played a key role in coordinating large-scale events and crisis communication strategies.
- Oversaw IT operations and storage systems, improving security and information flow across departments.
Editor & Freelance Writer
The Nation Trumpet Newspaper
09.2015 - 10.2018
- Authored weekly features, editorials, and lifestyle columns for a readership of over 10,000.
- Edited and reviewed over 150 submissions to ensure clarity, accuracy, and brand voice.
- Contributed to shaping the paper’s editorial direction and content strategy.
- Developed writing and storytelling expertise that laid the foundation for strong marketing copy and brand narratives today.
Education
Post-Graduate Certificate - Marketing Management - Digital Media
Lambton College
Toronto, ON01-2025
Bachelor of Arts - Linguistics
University of Ilorin
09.2019
Skills
- Integrated Campaign Planning & Execution
- Client Services & Account Management
- Budgeting & Financial Oversight
- Creative Brief Development & Execution
- Brand Storytelling & Content Strategy
- SEO, SEM, Social & Email Marketing
- Paid Media: Google Ads, Meta Ads
- CRM & Customer Engagement (HubSpot, Mailchimp)
- Market Research & Competitive Analysis
- Excellent Presentation & Communication Skills
- Adobe Suite (Photoshop, InDesign), Canva
- Teamwork and collaboration
- Friendly, positive attitude
- Customer service
- Problem-solving
Certification
- Google Analytics Advanced (2023)
- Google Ads – Search, Display, Measurement (2023)
- HubSpot Academy – SEO, Email Marketing (2023)
Languages
English
Native or Bilingual
Timeline
Client Strategy & Marketing Lead
Crate and Barrel
10.2023 - Current
Marketing & Client Services Manager
EYAL Communications Ltd.
12.2020 - 04.2023
Assistant Communications & Media Coordinator
Nigerian Army Public Relations
11.2019 - 12.2020
Editor & Freelance Writer
The Nation Trumpet Newspaper
09.2015 - 10.2018
Bachelor of Arts - Linguistics
University of Ilorin
Post-Graduate Certificate - Marketing Management - Digital Media
Lambton College
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