Bella Miguel
Summary
Skilled in integrated communications, transforming ideas into impactful narratives that enhance brand visibility. Manages day-to-day account operations while fostering strong media relationships and mentoring junior team members. Dedicated to delivering innovative media strategies and experiential moments that resonate and drive engagement.
Overview
5
5
years of professional experience
Work History
Senior Account Executive
Zeno Group Canada
11.2024 - Current
- Accounts: Tubi, Barilla, Molson Coors, Newell Brands
- Cultivates and maintains strong relationships with key media, influencers, and industry stakeholders to drive consistent coverage.
- Manages day-to-day account operations, ensuring timely and within-scope execution of deliverables.
- Supports planning and execution of media events, influencer activations, product launches, and experiential initiatives.
- Conducts competitive and industry research to inform strategic direction and identify emerging market opportunities.
- Mentors junior team members, providing guidance on pitching, writing, and client communication.
Consultant
Paradigm Public Relations
03.2024 - 10.2024
- Accounts: Hawaiian Tropic, Hydro Silk, o.b.
- Led paid and earned influencer programs, coordinating multiple rounds of content to amplify brand messaging.
- Crafted media pitches and press releases, securing extensive media coverage for clients.
- Organized and executed media and influencer events for clients.
- Engaged in client-facing responsibilities, effectively communicating updates and fostering strong relationships.
- Compiled data and results into comprehensive wrap reports, enhancing client insights and strategic planning.
Consultant
Media Profile
07.2023 - 02.2024
- Accounts: Indigo, Google, Arterra Wines Canada & Tourism of Las Vegas
- Led paid and earned influencer programs, coordinating multiple content rounds to enhance brand visibility.
- Developed and managed critical paths, optimizing project timelines and resource allocation.
- Crafted media pitches and press releases, securing coverage in key outlets.
Account Coordinator
Media Profile
05.2022 - 07.2023
- Created client-facing coverage and weekly status updates to keep stakeholders informed on campaign progress and media engagement.
- Coordinated client communications and project updates across multiple teams.
- Managed schedules and logistics for client meetings and presentations.
- Assisted in developing marketing materials and proposals for client campaigns.
- Developed and maintained comprehensive media lists to effectively target and engage relevant outlets in the Canadian media landscape.
Account Coordinator
Swerve Public Relations
09.2021 - 05.2022
- Managed accounts for Fujifilm Instax, Mattel, Tineco, and Jazwares.
- Monitored and tracked media coverage with Meltwater, Cision, and MRP to ensure effective communication strategies.
- Coordinated client communications and project updates for multiple media campaigns.
- Managed schedules and timelines for various account deliverables and meetings.
- Assisted in developing client proposals and presentations for strategic initiatives.
Public Relations Intern
rock-it Promotions
05.2021 - 08.2021
- Accounts: L'Oréal Paris, Sun Bum & Lindt
Education
Public Relations Graduate Certificate -
Humber College
Toronto, ON04-2021
Certificate in Professional Writing and Communication -
University of Western Ontario
London, ON05-2020
Bachelor of Arts - Honours Specialization in Political Science
University of Western Ontario
London05-2020
Skills
- Campaign management
- Client communication
- Media relations
- Partnership development
- Industry research
- Team leadership
Timeline
Senior Account Executive
Zeno Group Canada
11.2024 - Current
Consultant
Paradigm Public Relations
03.2024 - 10.2024
Consultant
Media Profile
07.2023 - 02.2024
Account Coordinator
Media Profile
05.2022 - 07.2023
Account Coordinator
Swerve Public Relations
09.2021 - 05.2022
Public Relations Intern
rock-it Promotions
05.2021 - 08.2021
Public Relations Graduate Certificate -
Humber College
Certificate in Professional Writing and Communication -
University of Western Ontario
Bachelor of Arts - Honours Specialization in Political Science
University of Western Ontario