Belis Turegun
Montreal
Summary
Dynamic Growth Marketing Manager with over 7 years of experience driving B2B lead generation and performance marketing. Proven track record in scaling digital campaigns, optimizing multi-channel strategies (paid media, SEO, email), and enhancing SEO to boost organic traffic and conversions. Skilled in leveraging data analytics for strategic decision-making, developing persona-based targeting, and collaborating cross-functionally to align marketing initiatives with business goals. Experienced team leader adept at managing budgets, guiding internal teams and agencies, and delivering high-impact results.
Overview
5
5
years of professional experience
Work History
Growth Marketing Manager
Potloc
03.2024 - Current
- Drove a 45% increase in lead generation by developing and implementing comprehensive persona targeting strategies across Meta, LinkedIn, and search platforms, optimizing both paid and organic content.
- Enhanced campaign performance by 33% through a data-driven approach to retargeting strategy, leveraging insights to refine audience segmentation and ad placements.
- Improved SEO metrics by optimizing site architecture, keyword targeting, and technical SEO fixes, while implementing A/B testing for new content pages to drive higher engagement.
- Collaborated with Sales, RevOps, and Product teams, aligning growth marketing initiatives with broader business goals.
- Managed a cross-functional team, including direct reports, freelancers, and agencies, while overseeing a marketing budget of $700K, consistently delivering projects on time and under budget.
- Developed a robust KPI framework, partnering with content, creative, and ABM teams to provide actionable insights and elevate the Marketing North Star reporting dashboard.
Senior Demand Generation Manager
GlobalVision
01.2024 - 03.2024
- Led marketing strategy planning with sales leadership, aligning on priorities, setting quarterly goals, and securing buy-in for key programs.
- Developed and executed account-based marketing (ABM) strategy, collaborating with sales, product marketing, and customer experience teams to engage target accounts.
- Managed demand-generation programs (webinars, digital marketing, ABM, events), delivering quality leads and driving 170% YoY revenue growth.
- Owned reporting and analysis on marketing programs, ensuring programs perform against goals and are continually optimized.
- Oversaw paid search, social, and retargeting campaigns, optimizing spend and performance across all paid channels.
- Executed SEO strategy resulting in a 120% YoY increase in website traffic and marketing qualified leads (MQLs).
- Managed a team including designers, marketing operations, web developers, and external contractors and agencies, while providing mentorship and goal-oriented guidance and support to direct reports.
Demand Generation Manager
GlobalVision
08.2022 - 01.2024
- Developed and executed a comprehensive demand generation strategy that increased in-market leads QoQ by 107% and generated 170% growth YoY in high-quality sales pipeline.
- Hired, grew, and led a team of five, including a content marketing specialist, marketing operations specialist, web developer, and two designers.
- Led the creation of a content marketing strategy, increasing organic website traffic by 40% and growing new blog subscribers by 55%.
- Led and managed targeted paid search programs that resulted in a 200% improvement in the number of Opportunities.
- Conducted comprehensive keyword research and analysis to optimize website content, leading to a 30% increase in organic visibility and higher click-through rates.
- Conducted regular SEO audits to identify technical issues, such as broken links, duplicate content, and site speed optimization, and implemented solutions to improve overall website performance.
- Planned and implemented lead nurture programs that effectively moved prospects into an active buying motion, leading to a 70% improvement in the conversion rate.
- Collaborated with sales teams to optimize lead handoff processes, resulting in a 20% increase in lead-to-opportunity conversion rate.
- Collaborated with and oversaw marketing operations to establish and maintain marketing and sales alignment, including lead routing, lead scoring, and campaign attribution.
Demand And Growth Marketing Manager
Alida
12.2021 - 08.2022
- Owned Demand Generation program execution and general marketing operations.
- Increased MQLs and improved conversion rates across the top and middle of the sales funnel.
- Executed customer campaigns for renewal and expansion in partnership with the Customer Marketing Manager.
- Tracked, measured and evaluated program effectiveness/ROI to improve marketing campaigns' performance.
- Partnered closely with the Product Marketing and Content team to ensure the correct content mix for the entire buyer journey.
- Identified, planned, and executed physical events, virtual events, and webinars.
- Developed event and speaker materials, and where needed acted as host/mediator.
Demand Marketing Specialist
Alida
05.2021 - 12.2021
- Built and executed B2B outcome-based multi-channel marketing campaigns to drive leads and sales pipeline including paid channels, email marketing, ABM, content syndication, etc.
- Developed clear, compelling program content to support campaign interaction points: email, landing pages, blogs, webinars, and ABM advertising.
- Built out complex email marketing campaigns to deliver valuable, conversion-driven content (list segmentation, lead nurturing, scheduling & deployment, etc.).
- Aligned closely with the Business Development team to ensure seamless and timely lead flow for sales follow-up.
- Assisted with automation program design and managed day-to-day marketing automation platform, including building programs to support nurture campaigns and data cleanliness.
- Led the upkeep of a healthy marketing database, including deliverability monitoring, subscription management following global compliance regulations, and database cleanliness managing data uploads, Salesforce campaign creation/reporting, data and insights vendors.
Product Marketing Specialist
Kaiterra
06.2020 - 05.2021
- Planned and managed product marketing projects in different phases, including concept and design, production, product launch, pre and after-sales support, and distributor support.
- Enhanced the Kaiterra brand with the creation of case studies, product demos, technical specs sheets, print collateral, webinars, and video testimonials; all delivered on time and with a strict marketing budget.
- Owned content strategy and created blog posts using on-page SEO best practices that promote Kaiterra's products and services and build Kaiterra's leadership in air quality monitoring.
- Developed social media content calendar and managed monthly B2B and B2C facing newsletters in compliance with global privacy (CANSPAM, CASL, GDPR) laws.
- Coordinated and conducted market launch campaigns for Kaiterra enterprise solutions and software, including the development of a launch plan, development of marketing collateral, and tracking and monitoring activities.
- Drove messaging and execution of go-to-market product strategies resulting in significant funnel growth and new customer growth that brought in $0.5M.
Marketing And Communications Associate
SAP
06.2019 - 06.2020
- Developed messaging, branding, content and graphic design elements for the organization's communications collateral.
- Coordinated and collaborated with engineers and product managers to ensure alignment between product offering and marketing efforts through developing success stories and communicating technical information via reports, updates, announcements and slide decks.
- Provided communication expertise, writing, editing and design support to colleagues and global teams.
- Crafted internal newsletters, feature announcements and articles to spotlight teams' innovations, achievements and go-lives in internal/customer newsletters and executive reports.
Education
Bachelor of Commerce - Marketing
University of British Columbia
01.2019
Skills
- Google Analytics
- Salesforce CRM Software
- Marketing Campaign Management
- Search Engine Optimization
- Pardot
- Hubspot
- LinkedIn Ads
- Google Ads
- Microsoft Advertising
- Marketing Automation & Operations
- Conversion Rate Optimization
Timeline
Growth Marketing Manager
Potloc
03.2024 - Current
Senior Demand Generation Manager
GlobalVision
01.2024 - 03.2024
Demand Generation Manager
GlobalVision
08.2022 - 01.2024
Demand And Growth Marketing Manager
Alida
12.2021 - 08.2022
Demand Marketing Specialist
Alida
05.2021 - 12.2021
Product Marketing Specialist
Kaiterra
06.2020 - 05.2021
Marketing And Communications Associate
SAP
06.2019 - 06.2020
Bachelor of Commerce - Marketing
University of British Columbia
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