Belinda Ercan

• Led global go-to-market (GTM) strategies for Twinmotion and CapturingReality, successfully launching multiple product versions and driving adoption among creators, architects, and developers in highly competitive markets.
• Developed high-impact marketing assets, including messaging frameworks, launch materials, and customer success stories, tailored to resonate with technical and non-technical audiences across creative industries.
• Collaborated cross-functionally with engineering, product management, and creative teams to distill technical capabilities into compelling narratives.
• Spearheaded influencer and community engagement campaigns to highlight real-time 3D visualization and photogrammetry technologies.
• Established partnerships with global organizations and integrated key technologies to amplify product reach and demonstrate ecosystem value.
• Conducted competitive analysis to identify market opportunities and refine product positioning

Key Achievements:

• Grew user adoption by 73% year-over-year through strategic product launches and targeted marketing campaigns.
• Led the complete overhaul of the company website, from planning to execution, ensuring an improved user experience.
• Initiated, produced, and scripted professional interviews with renowned designers.
• Hosted the flagship virtual event "Build: Architecture 2021," delivering keynotes and guiding discussions with industry leaders.
• Demonstrated strong stage presence, representing the company at industry events and webinars.

• Owned the visualization feature roadmap for Archicad, driving the development and delivery of innovative tools that enhanced architectural design workflows
• Elicited and prioritized user requirements through direct engagement with architects, designers, and industry stakeholders
• Collaborated closely with cross-functional teams, including engineering, UX, and marketing, to translate user insights into technical specifications
• Spearheaded the integration of cutting-edge visualization technologies, such as real-time rendering and VR workflows
• Streamlined feature development processes by implementing data-driven decision-making and agile methodologies
• Represented the product in global forums and user events

• Produced high-quality renderings and animations that played a key role in winning multiple architectural competitions
• Pioneered the use of real-time 3D tools and visualization software
• Led presentations and training sessions to introduce and integrate new software tools across the team
• Sole in-house visualizer, responsible for delivering all visual content for projects, from conceptual renderings to final presentations
• Collaborated closely with design teams, translating architectural concepts into compelling visual narratives