Summary
Overview
Work History
Education
Skills
Timeline
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Bedelia Yu

Great Toronto Area,Ontario

Summary

Knowledgeable professional with 5 years of experience shaping and correcting pieces. Focused on efficiently and accurately developing quality content in line with targets and on schedule. Experience in delegating and managing work of content producers.

Overview

7
7
years of professional experience

Work History

Sales Operations Editor

HongMall
Markham, Ontario
05.2024 - 06.2024
  • Live Stream Strategy and Execution: Developed comprehensive guidelines and strategic direction for the execution team and contracted anchors. Secured sponsorships from local brands and trading companies to enhance product offerings and reduce operational costs. Strategically planned and launched live streaming campaigns, achieving a 3% increase in 30-day user retention and averaging 2,000 views per stream on YouTube.
  • Promotion Campaign Development and Optimization: Applied revenue performance insights to develop and refine monthly small and medium-sized promotion campaigns, along with quarterly large-scale promotion campaigns across the US and Canada. Achieved a significant 20% rise in click-through rates for the in-app promotion campaign segment.

Digital Marketing Manager

HongMall
Markham, Ontario
05.2022 - 06.2024
  • Communication with Internal and External Key Stakeholders: Efficiently collaborate with the executive leadership team, marketing team members, and managers from various departments including design, IT sales operations customer service and purchasing. Engage with external partners like Dealmoon (Media Agency), the SickKids Foundation, and influencers to successfully execute campaigns that enhance brand visibility and drive sales.
  • Paid Media Planning: Develop and interpret campaign briefs to strategize and implement paid media campaigns aligned with business objectives. Focus on targeted audience segmentation and key performance metrics to enhance brand awareness and accelerate the customer decision-making process.
  • Paid Ads Execution: Strategically set up and optimize campaigns across multiple platforms. Perform continuous monitoring and optimization to enhance performance metrics. Provide detailed reports on campaign progress and outcomes, achieving a notable 10% increase in conversion rates.
  • Presentation: Lead bi-weekly and post-campaign presentations for the executive leadership team, product managers, and other relevant department managers. Delegate presentation segments to team members, ensuring cohesive and comprehensive information delivery. Facilitate brainstorming sessions to collaboratively generate innovative marketing strategies.
  • Leadership: Oversee a team of five marketing professionals, strategically delegating responsibilities based on individual strengths and expertise. Cultivate a collaborative work environment that encourages professional development and drives the achievement of team objectives.

Paid Ads Strategist

Ryan Design International
Toronto, Ontario
08.2021 - 04.2022
  • Setup and launch new paid search and paid social campaigns, ensuring alignment with approved ad copy and creation, strategic goals, keywords, target areas, and audience specifications.
  • Allocate and adjust budgets on Meta, Google, and TikTok based on strategic objectives and digital performance metrics to enhance campaign efficiency and generate leads.
  • Communicate directly with account managers and clients regarding digital performance, spending, reconciliation, and other campaign-related matters.
  • Perform daily keyword optimization to ensure ads are shown for relevant searches, incorporating successful phrases and adding negative keywords to reduce irrelevant traffic, improve click-through rates, and lower costs.
  • Generate weekly digital spend tracking reports to monitor budget pacing for all accounts, preventing under or overspending.
  • Prepare and continually optimize weekly reports for specific projects, enhancing the report template to include more accurate metrics and professional analysis, effectively demonstrating campaign performance.

Marketing Assistant & Senior Marketing Specialist

HongMall
Richmond Hill, Ontario
11.2017 - 04.2020
  • Increased customer base and revenue by 66% within one year through collaborating with digital media companies in North America and assisting the Marketing Manager in planning over 20 marketing campaigns (such as Masks Festivals, Double 11).
  • Created advertising content for promotional and branding campaigns via email, social media, and sponsorship events, including writing 500+ advertorials that accumulated over 2 million views across 20 major official accounts on WeChat in North America within three years, achieving a 44% conversion rate from viewership to download.
  • Optimized the marketing campaign process to develop more detailed and realistic work plans and timetable for coming marketing campaigns, resulting in resolving issues, increasing work and cross functional collaboration efficiency of marketing team, and standardizing training menu for junior staff.
  • Organized the company booth at the Sony Centre for the Chinese celebrity concert (approximately 3,200 audiences) and interacted with over 1,000 audiences through customizing booth decoration, creating interactive activities, and managing on-site staff.
  • Assisted the Marketing Manager in initiating workable digital strategy, media plans, budget and work plans, and initiated advertorials for the company's marketing campaigns published on multiple WeChat accounts resulting in a 100% increase in target revenue within a half-year.

Education

Mster of Marketing -

Schulich School of Business - York University
Toronto, ON
06-2021

Special Event Planning Diploma -

George Brown College
Toronto, ON
06-2016

BBA -

Beijing Forestry University
Beijing
04-2013

Skills

  • Document Proofreading
  • Project Management
  • Calendar Management
  • Fact-checking
  • Research
  • Layout Design

Timeline

Sales Operations Editor

HongMall
05.2024 - 06.2024

Digital Marketing Manager

HongMall
05.2022 - 06.2024

Paid Ads Strategist

Ryan Design International
08.2021 - 04.2022

Marketing Assistant & Senior Marketing Specialist

HongMall
11.2017 - 04.2020

Mster of Marketing -

Schulich School of Business - York University

Special Event Planning Diploma -

George Brown College

BBA -

Beijing Forestry University

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Bedelia Yu