Summary
Overview
Work History
Education
Skills
Editorial Experience
Languages
Timeline
Generic

Becky Robertson

Toronto

Summary

Experienced writer and editor passionate about creating compelling content and driving engagement. Talented at crafting dynamic stories, informative articles and persuasive copy that resonates with and inspires readers.

Overview

10
10
years of professional experience

Work History

Branded Writer and Reporter

blogTO
10.2019 - Current
  • Pitch, research, and write ~5 articles daily based on trending topics and breaking news
  • Use analytics tools and brand expertise to optimize content for search and shareability
  • Aid in copy editing and packaging for all posts on the site
  • Contribute to brand direction, editorial scope and social media presence
  • Work with clients to create useful advertorial campaigns from concept to published story
  • Strategize how to exceed given targets for story output, reader engagement and number of views

Editorial Associate

Quill & Quire magazine/St. Joseph Media
09.2013 - 12.2017
  • Pitched, researched, and wrote articles about literary news for both print and online editions
  • Regularly liaised with industry stakeholders to secure interviews and assets for stories
  • Helped copy-edit, fact-check and provide design input on all print and online content from the brand
  • Reviewed forthcoming books as a trusted literary critic
  • Various other editorial and marketing duties

Education

Professional Development Certificate - Book, Magazine, And Digital Publishing

Columbia University
New York City
07.2019

Bachelor of Arts - Journalism

University of Toronto
04.2013

Advanced Diploma - Journalism

Centennial College
12.2012

Skills

  • Fantastic written and oral communication — a spelling and grammar stickler!
  • Superb work ethic — completes tasks efficiently, thoroughly, and with ease
  • Intelligent — a fast learner and former Gifted Program student who excels at on-the-spot thinking and problem solving under pressure
  • Original — a lateral thinker who offers alternative ideas and perspectives
  • An eye for detail by virtue of being a storyteller at heart (and fiction writer for fun)
  • Fluent in Adobe Creative Suite, MS Office, Wordpress, and all social media
  • Well-versed in SEO and how to gear content and messaging for a specific audience and purpose

Editorial Experience

  • BlogTO, 10/01/19, present, Branded and news writer, Pitch, research, and write 5 articles daily based on trending topics and breaking news; use social media and analytics tools to optimize content; contribute to brand direction and online presence; work with clients on advertorial campaigns from concept to story
  • Wri=ng Workshops Dallas/Carve Magazine Paris Wri=ng Residency, 07/01/19, 07/2019, Participating writer
  • Banff Centre for Arts & Creativity Winter Writing Retreat, 01/01/18, 02/2018, Writer-in-residence
  • Quill & Quire magazine/St. Joseph Media, 09/01/13, 12/2017, Editorial intern, editorial assistant, editorial associate, Wrote articles about literary news for print and online editions; copy-edited and fact checked content; reviewed forthcoming titles; various editorial and marketing duties
  • The Toronto Observer, 01/01/11, 06/2013, Writer, editor, page designer
  • Freelance contributor at various outlets, ongoing

Languages

English

Timeline

Branded Writer and Reporter

blogTO
10.2019 - Current

Editorial Associate

Quill & Quire magazine/St. Joseph Media
09.2013 - 12.2017

Professional Development Certificate - Book, Magazine, And Digital Publishing

Columbia University

Bachelor of Arts - Journalism

University of Toronto

Advanced Diploma - Journalism

Centennial College

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Becky Robertson