Beatriz Rodriguez
Newport Beach
Summary
Marketing professional with a proven track record of driving brand awareness and engagement. Highly skilled in campaign development, social media strategy, and content creation. Collaborative and results-oriented individual who thrives in adapting to evolving needs. Recognized for creativity, analytical thinking, and effective communication. Extensive experience in efficiently managing marketing campaigns and coordinating with teams and stakeholders to implement innovative strategies that drive brand growth.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Fidelity National Financial
12.2022 - Current
- Oversee the seamless execution of digital and print marketing campaigns across various leading title brands, ensuring consistency in messaging and creative direction.
- Conduct thorough market analysis to deliver actionable insights that drive revenue growth and capitalize on emerging market opportunities.
- Design and implement targeted paid advertising campaigns on various digital platforms, utilizing data-driven insights to reach specific audience segments and maximize ROI.
- Spearheaded targeted email marketing campaigns to engage customers while systematically enhancing and maintaining customer databases to improve segmentation and outreach.
- Produce in-depth performance reports to evaluate the effectiveness of marketing initiatives, using data analytics to derive actionable insights for optimizing future campaign strategies.
- Plan and execute engaging internal events to foster team collaboration, enhance employee morale, and promote a strong brand culture.
- Coordinate the company's presence at key industry conferences and networking events to elevate brand visibility and strengthen professional relationships.
- Work closely with sales teams to develop customized marketing collateral that supports their strategies and enhances communication with prospects and clients.
- Lead innovative initiatives to enhance user experience, ensuring all digital platforms are visually appealing, functional, and user-friendly.
- Provide strategic oversight and management of the company's websites, focusing on improving overall performance and visitor engagement while aligning content with marketing goals and user needs.
- Enhance online social media community growth through consistent moderation and implementation of organic optimization techniques.
Freelance
Media Manager at Group One Advertising
07.2024 - Current
- Streamline project workflows by identifying areas for improvement and implementing changes accordingly.
- Support media buying team in onboarding and media buying process.
- Built a solid understanding of each client's business objectives to align media buying strategies accordingly.
- Maintained strong relationships with local media outlets, ensuring prompt delivery of accurate game results for publication.
Freelance
Graphic Designer
12.2020 - Current
- Collaborate with clients to gather and define requirements, establish project scopes, and manage milestones.
- Conduct research on design trends and competitor analysis to inform and enhance design choices.
- Coordinate with cross-functional teams, including developers and marketers, to ensure designs align with overall project goals.
- Create engaging social media graphics that drove user engagement and increased online visibility.
- Develope creative design for print materials, brochures, banners, and signs.
- Employ design fundamentals when selecting typography, composition, layout, and color in design work.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
Political Campaign Manager
2M Strategies (Contract)
09.2022 - 11.2022
- Developed a deep understanding of the client's campaign and political outreach.
- Conceptualized, researched, wrote, edited, proofread, and reviewed direct mail, handouts, text messaging, and social media advertising.
- Managed multiple projects with consideration for strategy and budgeting.
- Collaborated with clients to address their needs and challenges.
- Supported the Senior Vice President and team with special projects as needed.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
Political Campaign Manager
Strategies 360 (Contract)
04.2022 - 06.2022
Graphic Design Intern
glOh Studio
07.2021 - 09.2021
HomeGoods Sales Associate
The TJX Companies, Inc.
07.2018 - 12.2020
Education
Bachelor of Arts - BA - Graphic Design
Drury University
Skills
- Digital & Print marketing
- Customer relationship management
- Marketing campaign development
- Social media content writing
- Advertising
- Email marketing campaigns
- Executive Presentations
- Collaborative development
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Freelance
Media Manager at Group One Advertising
07.2024 - Current
Marketing Coordinator
Fidelity National Financial
12.2022 - Current
Political Campaign Manager
2M Strategies (Contract)
09.2022 - 11.2022
Political Campaign Manager
Strategies 360 (Contract)
04.2022 - 06.2022
Graphic Design Intern
glOh Studio
07.2021 - 09.2021
Freelance
Graphic Designer
12.2020 - Current
HomeGoods Sales Associate
The TJX Companies, Inc.
07.2018 - 12.2020
Bachelor of Arts - BA - Graphic Design
Drury University
Similar Profiles
Veronica MartinezVeronica Martinez
Accounting Clerk at Fidelity National FinancialAccounting Clerk at Fidelity National Financial
Jessica MendesJessica Mendes
Underwriter/ Business Development at Fidelity National FinancialUnderwriter/ Business Development at Fidelity National Financial
Jon AlbrechtJon Albrecht
Vice President of Sales at Fidelity National FinancialVice President of Sales at Fidelity National Financial