Baylee Penner
Saskatoon,SK
Summary
Creative marketing and sales professional with over 6 years of experience in marketing, event planning, and business management. Passionate about launching successful brand campaigns, event planning and building strong client relationships. Proven ability to manage time effectively and multitask in fast-paced environments. Skilled in leveraging technology and social media for marketing initiatives, with excellent attention to detail.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Territory Manager
Imperial Tobacco Canada
04.2019 - Current
- Built strong rapport with clients through effective communication, including phone calls, emails, and meetings in person
- Covered a massive territory with over 100 clients throughout northern Saskatchewan
- Planned events and organized budget allocation to maximize ROI and enhance client relationships
- Provided ongoing product training, enabling clients to maximize the value of their purchases
- Collaborated with internal teams to resolve customer issues promptly
- Consistently achieved monthly sales quotas through effective lead management and product demonstrations
- Conducted market research to identify trends and competitor activities, informing strategic positioning
- Implemented pricing strategies based on market analysis to enhance profitability while maintaining customer satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth
Merchandising/Marketing Representative
Molson
06.2018 - 09.2018
- Promoted Molson products within retail locations and managed product placement
- Led teams and supervised promotional activities, ensuring successful execution of displays
- Developed strong relationships with customers while implementing marketing programs.
- Distributed advertising and marketing collateral to store locations
Digital Marketing Specialist
AMG Branding
05.2018 - 09.2018
- Consulted with clients to enhance their online presence through effective digital marketing strategies
- Developed innovative digital marketing ideas and executed campaigns tailored to client needs.
- Implemented new strategies to improve click-through rates and conversion.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Server
The Wednesday Room
01.2017 - 01.2018
- Provided excellent service in a fine dining environment, enhancing customer satisfaction.
Server
Jamesons Irish Pub
01.2016 - 01.2017
- Delivered quality service and maintained a clean environment during shifts.
Server
Earls
01.2015 - 01.2016
- Gained extensive knowledge of beverages and provided training in customer service standards.
Promotions Assistant
Rawlco Radio
01.2014 - 01.2016
- Supervised concerts and events, ensuring safety and crowd management
- Acted as a promotions representative, handling disputes and maintaining calm during events.
- Organized contests to excite potential consumers and build interest in new product offerings.
- Boosted brand awareness by executing promotional events and engaging with customers.
- Handled on-site promotions at conferences, stores and other locations to get products directly in hands of consumers.
- Represented clients at events with upbeat, outgoing and friendly persona.
Education
BBA - Marketing
Mount Royal University
Calgary, AB04-2019
Skills
- Sales Management
- Marketing Strategy
- Event Planning
- Account Management
- Customer Relationship Management
- Territory expansion
- Product positioning
- Proficient in Microsoft Office
- Time Management
- Multitasking and Organization
- Team Collaboration and Leadership
Languages
English
Accomplishments
With my 6 years at Imperial Tobacco, I was a top 10 performer in all of the Western Region in Canada.
Certification
- Hootsuite - Issued October 2018
- HubSpot - Issued Sep 2018
- Google Analytics for Business Google Analytics for Business - Issued Apr 2018
- X-Culture - Issued Dec 2017 - Global Collaboration Certificate Global Collaboration Certificate
- AGLC - Issued Sep 2015
Hobbies
- Travel: Enjoy exploring new cultures and destinations, enhancing my adaptability and appreciation for diversity.
- Culinary Exploration: Passionate about trying new foods and cuisines, fueling my creativity and adventurous spirit.
- Event Planning: Actively involved in organizing events, which showcases my project management skills and attention to detail.
- Team Sports: Member of a volleyball team, emphasizing teamwork, communication, and a commitment to fitness.
- Outdoor Activities: Enjoy walking my dog, reflecting my appreciation for nature and commitment to a healthy lifestyle.
Timeline
Territory Manager
Imperial Tobacco Canada
04.2019 - Current
Merchandising/Marketing Representative
Molson
06.2018 - 09.2018
Digital Marketing Specialist
AMG Branding
05.2018 - 09.2018
Server
The Wednesday Room
01.2017 - 01.2018
Server
Jamesons Irish Pub
01.2016 - 01.2017
Server
Earls
01.2015 - 01.2016
Promotions Assistant
Rawlco Radio
01.2014 - 01.2016
BBA - Marketing
Mount Royal University
Similar Profiles
MILLICENT MUPFUPIMILLICENT MUPFUPI
Territory Manager at IMPERIAL TOBACCO CANADATerritory Manager at IMPERIAL TOBACCO CANADA
Yannick TchatchouaYannick Tchatchoua
B2B Data Analyst at Imperial Tobacco CanadaB2B Data Analyst at Imperial Tobacco Canada
Brett PinkhamBrett Pinkham
Consumer Insights Manager - Research at Imperial Tobacco CanadaConsumer Insights Manager - Research at Imperial Tobacco Canada