Basil Amjad

Brand manufacturer and strategic distributor of Medical, Hospitality & Service wear Apparels.

• Oversaw day-to-day operations, collaborating with teams to consistently surpass performance metrics
• Directed multiple business groups, cultivating cross-functional relationships and offering visionary guidance
• Developed and executed sales and marketing plans, resulting in successful closure of a minimum value of $5M in deals annually through public or private tendering processes in Canada, UAE, and KSA (biddingo, merx, NUPCO, etimad, ejari, and more)
• Contributed to the growth and management of 15 key accounts
• Analyzed and interpreted managerial and financial reports, ensuring alignment between actual results and budgets/forecasts
• Utilized variance analysis to identify outliers and provide actionable insights for informed decision-making
• Implemented an agile workflow to continuously optimize the global order intake process from external interfaces to internal processing systems
• Conducted hands-on training during change management projects, rolling out playbooks to departments to minimize disruption and improve operational efficiency
• Certified production facilities' compliance with global standards, resulting in OEKO-TEX Standard 100 recognition for sustainable, traceable and ethically sourced garments
• Attended raw material trade fairs, collaborating with product development team to enhance product offerings and maintain competitive edge
• Exhibited at international trade fairs, networking with potential partners, showcasing improved service offerings, and sponsoring trade show events

Achievements

• Collaborated with sales & marketing teams to design and cater accessible dashboards for performance and order metrics, resulting in improved on-time delivery (OTD) rates, strengthened trust-based relationships, and a remarkable 32% increase in annual sales within a year.
• Established strategic partnerships with Sapphire Systems and Brandix, driving lean standardized workflows endorsed by Six Sigma Black Belts and implementing customized deployments of SAP HANA systems on a country-specific basis. Achieved outstanding results over a three-year period, including a remarkable 65% reduction in administrative and production staff, a 42% increase in operational capacity, and the successful implementation of KPI tracking and FMEA by business function. Resulted in a highly efficient and outcome-oriented operation.

Assisted businesses to recover from failed ERP implementations by utilizing Organizational Design (OD) methodologies, co-recruiting talent and define value-driven processes.

Delivered management consultancy services to offer industry insights and best practices, supporting operations with real-time data and analytics presented on intuitive control dashboards.

Dealer of workwear apparels & branding services

• Expanded product range by collaborating with e-commerce marketplace providers and introducing healthcare-based apparel line
• Conducted comparative analysis to optimize product offerings and maintain market competitiveness
• Developed relationships with key customers, negotiated contracts with vendors, and led hiring and training for seamless project execution, efficient supply chain and cost reduction.

Achievement

• Developed a Canadian lifestyle brand based on feedback from Canadian nursing association, resulting in increased customer loyalty by 45% and significant online retail growth by 37% in Ontario.