Skilled Media Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 3 years of marketing experience and 2.5 years of media experience to take on dynamic new roles. Currently working as a hands-on Media Planner with dynamic relationship building and organizational skills. Highly trained professional with passion for planning and supervising diverse media campaigns. Clear understanding of television, radio and online media outlets, processes and contracts.
Hi, I’m
Bartu Suer
Toronto,ON
Summary
Overview
5
years of professional experience
3
Certificates
Work History
Other.
Associate, Media Strategy and Planning
05.2023 - Current
Job overview
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
- Handled client-facing business opportunities, developing media content plans for third parties.
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Developed presentations, execution plans and tracking metrics for each campaign.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Identified and monitored KPIs for new and existing digital media properties.
- Archived historical data for future comparisons.
Media Experts
Media Planner
10.2022 - 05.2023
Job overview
- Developed presentations, execution plans and tracking metrics for up to campaigns at a time
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans 2 large clients
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
- Handled client-facing business opportunities, developing media content plans for third parties.
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Archived historical data for future comparisons.
- Prepared performance analysis reports on media properties, presenting findings to clients and internal teams.
Media Experts
Media Coordinator
08.2021 - 09.2022
Job overview
- Coordinated launch of media campaigns with clients, creative agencies and vendors for 5 clients simultaneously.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis.
- Built and maintained positive business relationships with clients while advocating for company in media buy negotiations.
Media Experts
Media Intern
05.2021 - 08.2021
Job overview
- Analyzed media engagement and produced tracking reports.
- Completed in-depth research into topics such as consumer habits, market situation and competitor response.
- Put together and distributed media plan documents
University of Guelph
Marketing and Recruitment Assistant
09.2018 - 04.2020
Job overview
- Coordinated incoming job requisitions and applications.
- Followed up with notable applicants sourced via industry-specific pipelines, events and job fairs.
- Provided candidates with information about pay rates, dates and training processes.
- Executed experiental marketing campaigns by identifying targets, developing copy and coordinating plans.
Education
University Of Guelph Guelph, ON
Bachelor of Commerce from Marketing Management
06.2020
University Overview
Skills
- Media Activity Planning
- Media Response Requests
- Communication Skills
- People Skills
- Critical Thinking
- Campaign Performance Tracking
- Computer Proficiency
- Consumer Buying Habits
- Market Trend Analysis
Certification
- Digital Audio, Spotify - April 4, 2023
- Market Concepts, Bloomberg - October 2018
- Research Ethics, TCPS 2: CORE - September 2018
Timeline
Associate, Media Strategy and Planning
Other.
05.2023 - Current
Media Planner
Media Experts
10.2022 - 05.2023
Media Coordinator
Media Experts
08.2021 - 09.2022
Media Intern
Media Experts
05.2021 - 08.2021
Marketing and Recruitment Assistant
University of Guelph
09.2018 - 04.2020
University Of Guelph
Bachelor of Commerce from Marketing Management
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