Barbara Wink

• Spearheaded advertising sales initiatives for a leading radio station, consistently exceeding monthly and quarterly revenue targets.
• Identify and prospect new business opportunities, cultivating relationships with local businesses and agencies to promote radio advertising solutions.
• Develop customized marketing proposals and presentations, aligning client objectives with the station's advertising offerings to maximize value and return on investment.
• Successfully negotiate advertising contracts, terms, and pricing structures, ensuring optimal revenue generation for both client and radio station.
• Collaborate closely with clients to understand their marketing goals and challenges, providing strategic solutions that leverage the unique advantages of radio advertising.
• Utilize market research and industry trends to stay informed about competitors and identify potential areas for revenue growth.
• Coordinate with the creative team to develop impactful and engaging radio ad campaigns that resonate with target audiences.
• Conduct thorough post-campaign analyses, evaluating the effectiveness of advertising campaigns and presenting results to clients for feedback and future planning.
• Foster and maintain strong relationships with existing clients, consistently delivering exceptional customer service to build long-term partnerships.
• Attend industry events, trade shows, and networking functions to represent the radio station, expand the client base, and stay updated on market trends.
• Collaborate with internal teams, including marketing and promotions, to ensure seamless execution of campaigns and provide clients with comprehensive support.
• Continuously update knowledge of radio advertising trends and emerging technologies to provide clients with innovative and effective solutions.

Key Achievements:

• Consistently exceeded sales targets over the past two years, contributing to the overall revenue growth of the radio station.
• Successfully onboarded and retained key accounts, resulting in a 15% increase in client retention rates.
• Developed and implemented a targeted marketing strategy that increased the visibility and reach of the radio station in the local market.
• Received recognition for outstanding client satisfaction and relationship management, leading to increased referrals and repeat business.

• Operational Excellence:Spearheaded operational improvements leading to substantial cost savings and improved profit margins, optimizing the overall efficiency of festival operations.
  
• Grant Acquisition:Successfully researched, prepared, and submitted grant applications, securing over $20,000 in funding in 2022, fortifying the financial foundation of the festival.
  
• Strategic Marketing:Developed and executed a strategic marketing plan, elevating the festival's visibility and attracting diverse audiences. Achieved a 15% increase in attendance and positive brand recognition.
  
• Continuous Improvement Advocate:Actively participated in continuous improvement initiatives, fostering a culture of innovation and problem-solving to enhance teamwork and streamline festival processes.
  
• Entertainment Negotiations:Negotiated with entertainers, securing bookings and scheduling for two stages over three days. Curated a dynamic and engaging lineup, enhancing the overall festival experience.
  
• Written Communication:Prepared a wide array of written communications, reports, and documents, ensuring clear and effective communication with sponsors, stakeholders, and internal teams.
  
• Volunteer Management:Managed a dedicated team of 100 volunteers, overseeing scheduling and facilitating the professional growth of the board of directors. Achieved a cohesive and motivated team environment.
  
• Software Proficiency:Utilized Microsoft Word and other software tools proficiently to create documents and communications, improving administrative efficiency and document management.
  
• Coordination and Planning:Applied strong coordination and planning skills to achieve results according to schedule, ensuring the seamless execution of festival activities and events.
  
• Strategic Partnerships:Cultivated strategic partnerships with local businesses, creating mutually beneficial opportunities. Leveraged these relationships to enhance sponsorships, broaden the festival's reach, and increase community engagement.
  

Key Achievements:

• Implemented operational enhancements resulting in a 20% increase in cost savings and a 12% improvement in profit margins.
• Successfully secured substantial grant funding, contributing to the financial stability and growth of the festival.
• Executed a dynamic marketing plan, achieving a 15% increase in attendance and positive brand recognition.
• Received accolades for innovation and problem-solving, fostering a collaborative and efficient festival team.
• Negotiated with entertainers to curate a diverse and engaging lineup, enhancing the overall festival experience.
• Recognized for effective volunteer management, leading to increased satisfaction, commitment, and retention within the festival team.
• Established strategic partnerships with local businesses, creating opportunities for mutual growth and community engagement.

• Operational Excellence: Spearheaded operational improvements leading to substantial cost savings and a remarkable 12% improvement in profit margins. Optimized overall efficiency in festival operations.
• Grant Acquisition: Successfully researched, prepared, and submitted grant applications, securing over $20,000 in funding in 2022. Fortified the financial foundation of the festival through strategic grant acquisitions.
• Entertainment Negotiations: Successfully negotiated with entertainers, securing bookings and scheduling for two stages over three days. Curated a dynamic and engaging lineup, significantly enhancing the overall festival experience.
• Written Communication: Prepared a wide array of written communications, reports, and documents, ensuring clear and effective communication with sponsors, stakeholders, and internal teams. Maintained transparent communication channels for financial matters.
• Software Proficiency: Utilized Microsoft Word and other software tools proficiently to create documents and communications, improving administrative efficiency and document management. Ensured accurate and organized financial records.
• Coordination and Planning: Applied strong coordination and planning skills to achieve results according to schedule, ensuring the seamless execution of festival activities and events. Contributed to the overall success of the festival through effective planning.
• Strategic Partnerships:Cultivated strategic partnerships with local businesses, creating mutually beneficial opportunities. Leveraged these relationships to enhance sponsorships, broaden the festival's reach, and increase community engagement.
  

Key Achievements:

• Implemented operational enhancements resulting in a notable increase in cost savings and a remarkable improvement in profit margins.
• Successfully secured substantial grant funding, contributing significantly to the financial stability and growth of the festival.
• Executed a dynamic marketing plan, achieving a commendable increase in attendance and positive brand recognition.
• Received accolades for innovation and problem-solving, fostering a collaborative and efficient festival team.
• Negotiated with entertainers to curate a diverse and engaging lineup, significantly enhancing the overall festival experience.
• Established strategic partnerships with local businesses, creating opportunities for mutual growth and community engagement

• Customer-Centric Approach: Actively listened to customers' requests, ensuring a comprehensive understanding of their needs before addressing concerns. Prioritized customer satisfaction and relationship-building.
• Top Sales Performance: Consistently ranked among the Top 10 Sales Representatives at Metroland North Media from 2016 to 2021, demonstrating a consistent track record of exceeding sales targets.
• Continuous Improvement Advocate: Actively participated in continuous improvement initiatives, generating suggestions, and engaging in problem-solving activities to support local businesses. Contributed to the enhancement of sales processes and customer service strategies.
• Adaptability and Results in Fast-Paced Environments: Proved successful in working within tight deadlines and a fast-paced atmosphere, exhibiting adaptability and resilience to meet and exceed sales goals.
• Compliance and Safety: Operated within applicable standards, policies, and regulatory guidelines to promote a safe working environment. Ensured adherence to ethical business practices and industry regulations.
• Operational Excellence: Drove operational improvements leading to significant cost savings and improved profit margins. Streamlined sales processes and workflows to enhance overall efficiency.
• Performance Improvement Strategies: Developed and implemented performance improvement strategies and plans, promoting a culture of continuous improvement within the sales team. Achieved measurable enhancements in productivity and effectiveness.
• Tailored Marketing Packages: Successfully developed multi-faceted marketing packages that encompassed social media, digital, and print solutions tailored to meet clients' unique needs. Delivered comprehensive and effective advertising solutions.
  

Key Achievements:

• Consistently ranked among the Top 10 Sales Representatives at Metroland North Media, showcasing a commitment to excellence in sales performance.
• Spearheaded operational improvements leading to a 15% increase in cost savings and enhanced profit margins.
• Played a pivotal role in developing and implementing performance improvement strategies, resulting in increased team productivity and effectiveness.
• Successfully created and marketed customized advertising packages, incorporating social media, digital, and print solutions, meeting and exceeding clients' expectations.

• Day-to-Day Operations: Responsible for the day-to-day running of the restaurant, overseeing all aspects of operations to ensure smooth and efficient service.
• Staff Management: Conducted hiring, training, and scheduling of staff, fostering a skilled and motivated team. Ensured adherence to company standards and provided ongoing support for professional development.
• POS System and Financial Oversight: Entered orders into the POS system, prepared daily sales reports, conducted monthly inventory, and performed heavy cash handling and reconciliation functions. Maintained accurate financial records.

Achievements:

• Cost Management: Reached the yearly goal set for paper labor and food cost of 60%, achieving an impressive 59.4%.
• Customer Service Recognition: Recognized for the ability to quickly establish rapport with customers, upsell products, and build a loyal client base. Received a Gold Card from TDL for outstanding customer service.
• Sales Growth: Increased sales by an impressive 80% within a 12-month period through strategic marketing and service improvements.
• Efficiency Enhancement: Surpassed expected time goals for service during peak hours, achieving an average time of 20 seconds compared to the expected 25 seconds, maintaining high-quality service during a 4-hour peak period.
• Inspection Excellence: Achieved outstanding inspection results with Always Fresh inspections receiving 94% or greater in five inspections since opening. Most recent inspection in January 2011 yielded 96.2% for front of house and 96.82% for back of house.
  

Key Accomplishments:

• Successfully managed day-to-day restaurant operations, ensuring a high level of efficiency and customer satisfaction.
• Developed and maintained a skilled and motivated team through effective hiring, training, and scheduling practices.
• Demonstrated financial acumen by achieving and surpassing yearly cost goals, maintaining meticulous financial records.
• Received recognition for exceptional customer service, resulting in the award of a Gold Card by TDL.
• Achieved an impressive 80% increase in sales within a 12-month period through strategic initiatives.
• Exceeded service time goals during peak hours, providing efficient and high-quality service.
• Consistently received outstanding inspection results, maintaining a commitment to excellence in both front and back-of-house operations.

• Strategic Leadership: Drove year-over-year business growth by providing strategic vision and long-range planning. Implemented initiatives that enhanced the overall economic climate for local businesses.
• Financial Management: Prepared annual budgets with stringent controls to prevent overages, ensuring fiscal responsibility and resource optimization.
• Relationship Development: Developed and maintained strong relationships with local businesses and suppliers through proactive account development. Fostered a collaborative business community to support mutual growth.
• Membership Growth and Retention: Successfully grew the chamber membership from 130 to 170, showcasing a 30% increase. Maintained an impressive 85% retention rate by implementing engagement strategies and delivering value to members.
• Strategic Guidance and Support: Provided thoughtful guidance to businesses within the community, offering valuable insights and support to help them navigate challenges and seize opportunities.
• Business Strategy and Operational Efficiency: Delivered comprehensive business strategies and developed systems and procedures to improve operational quality and enhance team efficiency. Streamlined processes to achieve organizational objectives effectively.
• Market Analysis and Solutions: Identified trends in customer marketplaces to develop valuable solutions. Proactively monitored and analyzed industry trends, ensuring that the Chamber of Commerce remained at the forefront of economic developments.
  

Key Achievements:

• Spearheaded year-over-year business growth through strategic planning, contributing to the economic advancement of the local business community.
• Implemented robust budgetary controls, preventing overages and ensuring responsible financial management.
• Successfully increased chamber membership by 30%, growing from 130 to 170 members, and maintained a strong 85% retention rate.
• Provided impactful guidance to businesses, fostering a supportive environment that contributed to their success.
• Developed and executed business strategies, improving operational efficiency and ensuring the Chamber of Commerce's alignment with its objectives.
• Identified and capitalized on market trends, offering innovative solutions that enhanced the value proposition for chamber members.

• Operational Optimization: Developed and implemented strategies to optimize operational efficiency, resulting in streamlined processes and maximized profits for the lodging facility.
• Exceptional Customer Service: Provided exceptional service and assistance to guests during check-in, ensuring a positive and memorable experience for each visitor.
• Staff Recruitment and Training: Successfully hired and trained new employees, demonstrating best practices for serving clients and guests. Fostered a service-oriented team culture.
• Vendor Negotiation: Negotiated with vendors to obtain favorable rates for goods and services, maintaining strong working relationships. Achieved cost savings while upholding service quality standards.
• Guest Satisfaction Management: Effectively handled guest complaints, utilizing strong problem-solving skills. Offered complimentary services to address concerns and maintain high guest satisfaction rates.
• Team Supervision: Supervised a team of 6 front desk agents, providing leadership and support. Actively resolved issues arising during shifts, ensuring a smooth operation of front desk services.
• Day-to-Day Operations Management: Managed day-to-day operations of the lodging facility, including scheduling staff, overseeing budgets, and maintaining a high standard of service delivery.
• Event Booking and Coordination: Booked large groups for weddings, seminars, conferences, and other events. Provided the best available room rates and ensured seamless coordination to meet the specific needs of each group.
  

Key Achievements:

• Spearheaded operational strategies leading to enhanced efficiency and increased profitability for the lodging facility.
• Received commendations for consistently providing exceptional service and assistance to guests during check-in.
• Successfully recruited and trained new employees, contributing to the development of a customer-focused and skilled front desk team.
• Negotiated favorable vendor rates, achieving cost savings while maintaining service quality standards.
• Effectively managed guest complaints, contributing to high guest satisfaction rates and positive online reviews.
• Supervised and supported a team of 6 front desk agents, actively resolving issues during shifts and fostering a collaborative work environment.
• Managed day-to-day operations with a focus on scheduling efficiency and budget oversight.
• Successfully booked and coordinated large groups for various events, contributing to increased revenue and occupancy rates.