Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Software
Timeline
Certification
Generic

Barbara (Beth) Wink

Multi Media Marketing Specialist And Event Planner
52 Princess Dr. Lisle,ON

Summary

Energetic Marketing, Brand Builder and Event Manager with 20-year successful career in planning, coordinating and executing community events. Demonstrated cost-effective budgeting, exceptional time management and event marketing skills.

Overview

27
27
years of professional experience
7
7
years of post-secondary education
7
7
Certificates

Work History

Account Executive

Bayshore Broadcasting
Dufferin, ON
07.2022 - Current
  • Developed strong relationships with advertisers and negotiated pricing following established procedures. Increased by 5% of annual spend of the contracts year over year 2021-2022
  • First 5 months average of 90% to sales target
  • Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness
  • Created and presented media and advertising packages to prospective customers.
  • Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Made outbound calls to existing customers to upsell advertising packages.
  • Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects

Festival Executive Director

Alliston Potato Festival
Alliston, Ontario
08.2021 - Current
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Researched, submitted grant applications and was awarded over $20 000 in 2022
  • Developed and executed Marketing plan
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Negotiated with Entertainers , resulting in bookings, scheduling for 2 stages for over 3 days.
  • Prepared variety of different written communications, reports and documents.
  • Managed team of 100 volunteers, overseeing scheduling and professional growth of board of directors
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Used coordination and planning skills to achieve results according to schedule.

Tresurer

Beeton & District Agricultural Society
Beeton, Ontario
07.2014 - Current
  • Executed financial due diligence tasks on daily basis to maintain optimal company finances.
  • Drafted treasury reports to support management decision-making needs.
  • Trained and supervised 12 board of directors and volunteers on accounting policies, procedures and budget requirements.
  • Advised management regarding significant expenditures to keep operations in line with budget limitations.
  • Developed company, program and project budgets and oversaw accounts receivable and payable operations for organization company with $90 000 in yearly revenue.
  • Reconciled monthly statements, invoices and expense accounts, keeping records accurate and current.
  • Planned and manage $90 000 annual budgets, tracking expenses and investigating discrepancies to maintain optimal controls.
  • Used age 50 to prepare external audit documentation and financial reports to assist management in operational planning and key decision making.

Event Manager

Schomberg Village Association
Schomberg, ON
08.2022 - Current
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Worked with local organizations to draw on their volunteers to help with event
  • Coordinated entertainment, photographers and musicians during for events.
  • Generated ideas to enhance and expand current event offerings.
  • Manage social media accounts
  • Research, solicited and recruited Artisans, Crafter's, and Artist for Christmas Marketplace.
  • Negotiated with vendors to achieve most favorable terms.
  • Coordinated with sales and marketing teams to publicize and promote events.
  • Developed and implemented successful marketing plans to generate event revenue.
  • Monitor and maintained social media accounts
  • Managed administrative logistics of events planning, event booking and event promotions.

Multimedia Advertising Sales Consultant

Star Metroland Media
Barrie, Ontario
02.2011 - 06.2022
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Top 10 sales representative in Metroland North Media (2016 to 2021)
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support local businesses
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Develop multi marketing packages that included social media, digital, and print that best suit clients needs

General Manager

Tottenham & District Chamber of Commerce
Tottenham, Ontario
01.2000 - 01.2005
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Prepared annual budgets with controls to prevent overages.
  • Developed and maintained relationships with local businesses and suppliers through account development.
  • Grew the chamber membership from 130 to 170 and then maintain a 85% rention rate
  • Provided thoughtful guidance to businesses and provided them with
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Identified trends in customer marketplaces to develop valuable solutions.

Education

Hospitality Diploma - Hospitality Management

Humber College
Toronto, ON
09.1988 - 06.1990

No Degree - Physical And Health Education

York University
Toronto, ON
05.2001 -

High School Diploma -

Sacred Heart Catholic High School
Newmarket, ON
09.1979 - 06.1984

Skills

    Vendor and contract negotiations

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Accomplishments

  • Planned and executed successfully 2 local community events , several Christmas Festivities in 2022 after a 2 year hiatus due to the pandemic.
  • Built strong relationships with vendors such as artisan, crafter and other specialty marketplace vendors, food vendors, photographers, videographers, musicians and suppliers who are attracted to outdoor and indoor events
  • Recruited, Supervised team of 100 Volunteers over a 3 day weekend
  • Collaborated with 17 local community organizations to showcase their organization at the festival by doing so I ensured they brought an activity to the festival that generated a favorable experience for the attendees


Affiliations

  • Ontario Federation of ATVS (Secretary-Treasurer 2019-2022)
  • Central Ontario of ATVs (Secretary 2019-2022)
  • Ontario Associations of Agriculture (Director District 5 2018-2022)
  • Tottenham Bluegrass Festival (Executive 2011 -2021)
  • TNT Express Football (Executive, Marketing, (Team Manager 2012-2017)
  • Tottenham Car Show (Secretary 2015-2017)


Software

Office 365

Salesforce CRM

Microsoft Teams

Zoom

Adobe

Timeline

Event Manager

Schomberg Village Association
08.2022 - Current

Account Executive

Bayshore Broadcasting
07.2022 - Current

Understanding Human Rights Training (AODA Edition)

05-2022

AODA Customer Service Standard

04-2022

Workplace Incident Investigations Training

04-2022

Duty of Persons Directing Work Training for Leaders

12-2021

Festival Executive Director

Alliston Potato Festival
08.2021 - Current

CPR /First Aid

08-2021

Occupational Health and Safety Awareness Training for Supervisors (Ontario)eness Training for Supervisors

01-2021

Tresurer

Beeton & District Agricultural Society
07.2014 - Current

Smart Serve

06-2014

Multimedia Advertising Sales Consultant

Star Metroland Media
02.2011 - 06.2022

No Degree - Physical And Health Education

York University
05.2001 -

General Manager

Tottenham & District Chamber of Commerce
01.2000 - 01.2005

Hospitality Diploma - Hospitality Management

Humber College
09.1988 - 06.1990

High School Diploma -

Sacred Heart Catholic High School
09.1979 - 06.1984

Certification

CPR /First Aid

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Barbara (Beth) WinkMulti Media Marketing Specialist And Event Planner