Office 365
Barbara (Beth) Wink
Multi Media Marketing Specialist And Event Planner
52 Princess Dr. Lisle,ON
Summary
Energetic Marketing, Brand Builder and Event Manager with 20-year successful career in planning, coordinating and executing community events. Demonstrated cost-effective budgeting, exceptional time management and event marketing skills.
Overview
27
27
years of professional experience
7
7
years of post-secondary education
7
7
Certificates
Work History
Account Executive
Bayshore Broadcasting
Dufferin, ON
07.2022 - Current
- Developed strong relationships with advertisers and negotiated pricing following established procedures. Increased by 5% of annual spend of the contracts year over year 2021-2022
- First 5 months average of 90% to sales target
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness
- Created and presented media and advertising packages to prospective customers.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Made outbound calls to existing customers to upsell advertising packages.
- Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects
Festival Executive Director
Alliston Potato Festival
Alliston, Ontario
08.2021 - Current
- Drove operational improvements which resulted in savings and improved profit margins.
- Researched, submitted grant applications and was awarded over $20 000 in 2022
- Developed and executed Marketing plan
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Negotiated with Entertainers , resulting in bookings, scheduling for 2 stages for over 3 days.
- Prepared variety of different written communications, reports and documents.
- Managed team of 100 volunteers, overseeing scheduling and professional growth of board of directors
- Used Microsoft Word and other software tools to create documents and other communications.
- Used coordination and planning skills to achieve results according to schedule.
Tresurer
Beeton & District Agricultural Society
Beeton, Ontario
07.2014 - Current
- Executed financial due diligence tasks on daily basis to maintain optimal company finances.
- Drafted treasury reports to support management decision-making needs.
- Trained and supervised 12 board of directors and volunteers on accounting policies, procedures and budget requirements.
- Advised management regarding significant expenditures to keep operations in line with budget limitations.
- Developed company, program and project budgets and oversaw accounts receivable and payable operations for organization company with $90 000 in yearly revenue.
- Reconciled monthly statements, invoices and expense accounts, keeping records accurate and current.
- Planned and manage $90 000 annual budgets, tracking expenses and investigating discrepancies to maintain optimal controls.
- Used age 50 to prepare external audit documentation and financial reports to assist management in operational planning and key decision making.
Event Manager
Schomberg Village Association
Schomberg, ON
08.2022 - Current
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Worked with local organizations to draw on their volunteers to help with event
- Coordinated entertainment, photographers and musicians during for events.
- Generated ideas to enhance and expand current event offerings.
- Manage social media accounts
- Research, solicited and recruited Artisans, Crafter's, and Artist for Christmas Marketplace.
- Negotiated with vendors to achieve most favorable terms.
- Coordinated with sales and marketing teams to publicize and promote events.
- Developed and implemented successful marketing plans to generate event revenue.
- Monitor and maintained social media accounts
- Managed administrative logistics of events planning, event booking and event promotions.
Multimedia Advertising Sales Consultant
Star Metroland Media
Barrie, Ontario
02.2011 - 06.2022
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Top 10 sales representative in Metroland North Media (2016 to 2021)
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support local businesses
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Drove operational improvements which resulted in savings and improved profit margins.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Develop multi marketing packages that included social media, digital, and print that best suit clients needs
General Manager
Tottenham & District Chamber of Commerce
Tottenham, Ontario
01.2000 - 01.2005
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Prepared annual budgets with controls to prevent overages.
- Developed and maintained relationships with local businesses and suppliers through account development.
- Grew the chamber membership from 130 to 170 and then maintain a 85% rention rate
- Provided thoughtful guidance to businesses and provided them with
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
- Identified trends in customer marketplaces to develop valuable solutions.
Education
Hospitality Diploma - Hospitality Management
Humber College
Toronto, ON 09.1988 - 06.1990
No Degree - Physical And Health Education
York University
Toronto, ON 05.2001 -
High School Diploma -
Sacred Heart Catholic High School
Newmarket, ON 09.1979 - 06.1984
Skills
Vendor and contract negotiations
Accomplishments
- Planned and executed successfully 2 local community events , several Christmas Festivities in 2022 after a 2 year hiatus due to the pandemic.
- Built strong relationships with vendors such as artisan, crafter and other specialty marketplace vendors, food vendors, photographers, videographers, musicians and suppliers who are attracted to outdoor and indoor events
- Recruited, Supervised team of 100 Volunteers over a 3 day weekend
- Collaborated with 17 local community organizations to showcase their organization at the festival by doing so I ensured they brought an activity to the festival that generated a favorable experience for the attendees
Affiliations
- Ontario Federation of ATVS (Secretary-Treasurer 2019-2022)
- Central Ontario of ATVs (Secretary 2019-2022)
- Ontario Associations of Agriculture (Director District 5 2018-2022)
- Tottenham Bluegrass Festival (Executive 2011 -2021)
- TNT Express Football (Executive, Marketing, (Team Manager 2012-2017)
- Tottenham Car Show (Secretary 2015-2017)
Software
Salesforce CRM
Microsoft Teams
Zoom
Adobe
Timeline
Event Manager
Schomberg Village Association
08.2022 - Current
Account Executive
Bayshore Broadcasting
07.2022 - Current
Understanding Human Rights Training (AODA Edition)
05-2022
AODA Customer Service Standard
04-2022
Workplace Incident Investigations Training
04-2022
Duty of Persons Directing Work Training for Leaders
12-2021
Festival Executive Director
Alliston Potato Festival
08.2021 - Current
CPR /First Aid
08-2021
Occupational Health and Safety Awareness Training for Supervisors (Ontario)eness Training for Supervisors
01-2021
Tresurer
Beeton & District Agricultural Society
07.2014 - Current
Smart Serve
06-2014
Multimedia Advertising Sales Consultant
Star Metroland Media
02.2011 - 06.2022
No Degree - Physical And Health Education
York University
05.2001 -
General Manager
Tottenham & District Chamber of Commerce
01.2000 - 01.2005
Hospitality Diploma - Hospitality Management
Humber College
09.1988 - 06.1990
High School Diploma -
Sacred Heart Catholic High School
09.1979 - 06.1984
Certification
CPR /First Aid
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