Barbara Sotiropoulos
Summary
Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering over 15 years of expertise overseeing individual projects and brand development.
Overview
22
22
years of professional experience
Work History
Freelance Graphic Designer
Barb Sotiropoulos Creative
05.2009 - Current
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Developed creative design for branding, print materials, brochures, banners, and signs.
- Designed website layouts, templates, and unique branded looks.
- Applied knowledge of production to create high-quality images.
Senior Graphic Designer
LPi Group
10.2013 - 08.2021
- Mentored new team members and provided design guidance to improve standards of overall team output.
- Developed print graphics and visual content for social media campaigns.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Developed bilingual creative design for print materials, banners, and signs.
- Worked with over 20 national and international brands including Coca-Cola, Keurig, Danone, Kraft, McCafe, and Jayman BUILT.
- Occasional traffic management of creative and studio team workflow
Art Director/Graphic Designer
MacLaren McCann
05.2012 - 04.2013
- Directed artistic vision of photography for Mark's advertising program (including selection of talent, photographers, stylists, and locations)
- On-set management of over 75 photoshoots
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Designed layouts and concepts for marketing collateral
Visual Merchandiser
FGL Sports
10.2001 - 05.2012
- Created compelling in-store displays (including styling of bust forms and mannequins) in 10 Calgary and 1 Edmonton store locations
- Seasonal and weekly ad displays to depict key products
- Managed clothing department and employee task delegation to support visual layouts
- Collaborate with head office and store manager to execute all displays to corporate standards
- Store key holder with some managerial responsibilities
- Participated in company focus groups and trainings
Graphic Designer
FGL Sports, The Forzani Group
02.2011 - 03.2012
- Designed and produced collateral to support multiple retail banners including: Sport Chek, Hockey Experts and Atmosphere under strict time lines
- Management of 11 consecutive store-opening flyers and run of press advertisements
- Contributed to photo shoot art direction to support in-store campaigns
- Designed point of purchase, coupons, in-store environmental graphics, rink banners, full-page newspaper advertisements and weekly flyers
- Executed all collateral adhering to corporate brand guidelines and legal requirements
- Prepared files for print ensuring accuracy graphic
Education
Bachelor of Design Degree - Communications, Graphic Design
Alberta College oF Art + Design
Calgary, Alberta04.2009
Skills
- Image Manipulation
- Production Layouts
- Photo Shoot Direction
- Content Layout
- Project Coordination
- Adobe Creative Suite
- Project Management
- Sketch Drawings
- Social Media Content Creation
Additional Information
- 2008 Applied Arts Student Award winner for Advertising series
- 2006-08 Jason Lang Scholarship Award for Academic Achievement
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Senior Graphic Designer
LPi Group
10.2013 - 08.2021
Art Director/Graphic Designer
MacLaren McCann
05.2012 - 04.2013
Graphic Designer
FGL Sports, The Forzani Group
02.2011 - 03.2012
Freelance Graphic Designer
Barb Sotiropoulos Creative
05.2009 - Current
Visual Merchandiser
FGL Sports
10.2001 - 05.2012
Bachelor of Design Degree - Communications, Graphic Design
Alberta College oF Art + Design
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