- Travel
- Community advocacy and mutual aid
- Tennis
- Live music
- Prestige television
- Fandom
Barbara Dahl
Studio City
Summary
Results-driven leader with strong background in client management and affiliate strategy. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, collaboration, and retaining key client business in evolving landscapes. Strong communication and problem-solving abilities, coupled with focus on 'big picture' thinking.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Creator Relations
Collective Voice
08.2023 - Current
- Accounts of up to $500k monthly gross revenue
- Leading the Creator Relations Team, who serve as representatives for over 400 Creators
- Creating and implementing 2024 and 2025 retention, recruitment, and event budgets
- Building processes to better streamline the Creator Relations team workflow
- Managing Collective Voice's top 3 VIP accounts, who generated <$5M in gross commissions in 2024
- Creating custom, full-funnel creator business strategy to help top accounts reach their yearly goals
- Spearheading recruitment-first programs such as Castable Creators and the Creator Development Program
- Recruited 51 new creators in 2024, earning $4K-$50K per month in sales
- Ideating fresh and strategic creator touch points in the evolving creator and affiliate landscape
Head of Creator Innovation Strategy
Collective Voice
03.2023 - 08.2023
- Lead a new team focused on integrating video creators into the Collective Voice platform - increased roster by >100% by end of year
- Worked cross-functionally with the Brand Marketing leads to plan and execute Collective Voice's new series of creator-facing events called 'Collective Conversations'
- Managed Collective Voice's top accounts & generated <$1M in gross commissions in 2023
- Created an on-boarding process for new-to-network creators that highlighted platform-specific products
- Contributed to the successful completion of client projects by providing valuable input during brainstorming sessions and concept development stages as it related to Creator success
Head of Influencer Growth & Strategy
Collective Voice
06.2021 - 03.2023
- Lead a team of six and successfully promoted my direct reports from Associate to Manager within one calendar year
- Increased creator roster by 25% between 2020-2021 resulting in a 22% YoY increase in bottom line revenue
- Co-lead the DEI influencer committee and helped establish a new baseline for recruitment, account classification, and campaign casting minimums
Senior Influencer Partner Manager
Collective Voice
01.2020 - 06.2021
- Accounts of $5k-$500k monthly gross revenue
- Analyzed performance metrics to optimize content strategies and improve creator performance across affiliate channels
Influencer Partner Manager
Collective Voice
01.2018 - 01.2020
- Accounts of $5K-$150K monthly gross revenue
- Built key relationships with Collective's top six influencers in 2018 and retained 100% of the six full-time through 2020
- Oversaw contract revisions and rate negotiations for influencers in exclusive partnerships with the Collective business
- Worked with the Brand Strategy team to leverage platform analytics tools to track engagement metrics and optimize campaign performance
Senior Coordinator
Collective Voice
01.2017 - 01.2018
- Accounts of $1k-$100k monthly gross revenue
- Assisted management team with Collective's top 50 influencers
- Reported and presented weekly commission changes to leadership team
- Collaborated with marketing team to execute influencer events and brand trips including Rachel Zoe, Proper Hotels, and Auberge Cabo Resort Collection
Marketing Assistant
UCLA External Affairs
01.2014 - 01.2017
Talent Associate
DBA
01.2014 - 01.2014
Education
Bachelor of Arts - Communications
University of Arizona
01.2013
Bachelor of Arts - Psychology
University of Arizona
01.2013
Skills
- Relationship building
- Strategic planning
- Decision-making
- Team management
- Employee development
- Negotiation
Certification
- Contracts Training - 2024-present
Interests
Timeline
Director of Creator Relations
Collective Voice
08.2023 - Current
Head of Creator Innovation Strategy
Collective Voice
03.2023 - 08.2023
Head of Influencer Growth & Strategy
Collective Voice
06.2021 - 03.2023
Senior Influencer Partner Manager
Collective Voice
01.2020 - 06.2021
Influencer Partner Manager
Collective Voice
01.2018 - 01.2020
Senior Coordinator
Collective Voice
01.2017 - 01.2018
Marketing Assistant
UCLA External Affairs
01.2014 - 01.2017
Talent Associate
DBA
01.2014 - 01.2014
Bachelor of Arts - Psychology
University of Arizona
Bachelor of Arts - Communications
University of Arizona
Hobbies and Interests
Concerts, Travel, Tennis, Cinema, Books, Playlist Curation