Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hobbies and Interests
Generic
Barbara Dahl

Barbara Dahl

Studio City

Summary

Results-driven leader with strong background in client management and affiliate strategy. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, collaboration, and retaining key client business in evolving landscapes. Strong communication and problem-solving abilities, coupled with focus on 'big picture' thinking.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Director of Creator Relations

Collective Voice
08.2023 - Current
  • Accounts of up to $500k monthly gross revenue
  • Leading the Creator Relations Team, who serve as representatives for over 400 Creators
  • Creating and implementing 2024 and 2025 retention, recruitment, and event budgets
  • Building processes to better streamline the Creator Relations team workflow
  • Managing Collective Voice's top 3 VIP accounts, who generated <$5M in gross commissions in 2024
  • Creating custom, full-funnel creator business strategy to help top accounts reach their yearly goals
  • Spearheading recruitment-first programs such as Castable Creators and the Creator Development Program
  • Recruited 51 new creators in 2024, earning $4K-$50K per month in sales
  • Ideating fresh and strategic creator touch points in the evolving creator and affiliate landscape

Head of Creator Innovation Strategy

Collective Voice
03.2023 - 08.2023
  • Lead a new team focused on integrating video creators into the Collective Voice platform - increased roster by >100% by end of year
  • Worked cross-functionally with the Brand Marketing leads to plan and execute Collective Voice's new series of creator-facing events called 'Collective Conversations'
  • Managed Collective Voice's top accounts & generated <$1M in gross commissions in 2023
  • Created an on-boarding process for new-to-network creators that highlighted platform-specific products
  • Contributed to the successful completion of client projects by providing valuable input during brainstorming sessions and concept development stages as it related to Creator success

Head of Influencer Growth & Strategy

Collective Voice
06.2021 - 03.2023
  • Lead a team of six and successfully promoted my direct reports from Associate to Manager within one calendar year
  • Increased creator roster by 25% between 2020-2021 resulting in a 22% YoY increase in bottom line revenue
  • Co-lead the DEI influencer committee and helped establish a new baseline for recruitment, account classification, and campaign casting minimums

Senior Influencer Partner Manager

Collective Voice
01.2020 - 06.2021
  • Accounts of $5k-$500k monthly gross revenue
  • Analyzed performance metrics to optimize content strategies and improve creator performance across affiliate channels

Influencer Partner Manager

Collective Voice
01.2018 - 01.2020
  • Accounts of $5K-$150K monthly gross revenue
  • Built key relationships with Collective's top six influencers in 2018 and retained 100% of the six full-time through 2020
  • Oversaw contract revisions and rate negotiations for influencers in exclusive partnerships with the Collective business
  • Worked with the Brand Strategy team to leverage platform analytics tools to track engagement metrics and optimize campaign performance

Senior Coordinator

Collective Voice
01.2017 - 01.2018
  • Accounts of $1k-$100k monthly gross revenue
  • Assisted management team with Collective's top 50 influencers
  • Reported and presented weekly commission changes to leadership team
  • Collaborated with marketing team to execute influencer events and brand trips including Rachel Zoe, Proper Hotels, and Auberge Cabo Resort Collection

Marketing Assistant

UCLA External Affairs
01.2014 - 01.2017

Talent Associate

DBA
01.2014 - 01.2014

Education

Bachelor of Arts - Communications

University of Arizona
01.2013

Bachelor of Arts - Psychology

University of Arizona
01.2013

Skills

  • Relationship building
  • Strategic planning
  • Decision-making
  • Team management
  • Employee development
  • Negotiation

Certification

  • Contracts Training - 2024-present

Interests

  • Travel
  • Community advocacy and mutual aid
  • Tennis
  • Live music
  • Prestige television
  • Fandom

Timeline

Director of Creator Relations

Collective Voice
08.2023 - Current

Head of Creator Innovation Strategy

Collective Voice
03.2023 - 08.2023

Head of Influencer Growth & Strategy

Collective Voice
06.2021 - 03.2023

Senior Influencer Partner Manager

Collective Voice
01.2020 - 06.2021

Influencer Partner Manager

Collective Voice
01.2018 - 01.2020

Senior Coordinator

Collective Voice
01.2017 - 01.2018

Marketing Assistant

UCLA External Affairs
01.2014 - 01.2017

Talent Associate

DBA
01.2014 - 01.2014

Bachelor of Arts - Psychology

University of Arizona

Bachelor of Arts - Communications

University of Arizona

Hobbies and Interests

Concerts, Travel, Tennis, Cinema, Books, Playlist Curation
Barbara Dahl