BANSARI VAGHELA
Oakville,Ontario
Summary
I bring 7+ years across marketing, product marketing, business development, customer experience, and technology. My strength is connecting what customers need with what a business wants to achieve—turning customer feedback into clear messaging, campaigns, and practical actions that support adoption, retention, and revenue.
Overview
3
3
Languages
1
1
Certification
8
8
years of professional experience
Work History
Business & Operations Manager
Moores Clothing for Men
Canada
03.2023 - Current
- Used consumer behaviour and market trends to support localized product positioning, promotional collateral, and visual merchandising.
- Increased store sales revenue by 18% through personalized customer consultations, strategic upselling, and customer segmentation.
- Improved brand visibility and foot traffic by 12% through optimized displays, floor-space planning, and customer-focused thematic campaigns.
- Built a customer retention approach that converted 80% of first-time customers into repeat buyers.
- Delivered product enablement workshops for team members, contributing to a 15% improvement in store performance.
Technical & Customer Support Associate
Concentrix (Apple Account)
Canada
07.2024 - 07.2025
- Provided frontline support across Apple ecosystems while identifying user experience friction points and routing software feedback to QA and product teams.
- Maintained strong customer satisfaction by communicating technical information in a clear, simple, and human way.
- Maintained high customer satisfaction by clearly communicating technical information in a simple and approachable manner.
- Processed customer information in compliance with data protection regulations in line with strict data protection and privacy requirements.
- Resolved customer inquiries and technical issues, ensuring high-quality support for Apple products.
- Collaborated with team to improve customer satisfaction scores through effective problem-solving strategies.
Product Marketing Manager
Niyo Solutions
India
03.2019 - 11.2022
- Coordinated end-to-end go-to-market campaigns for financial technology products, achieving a 31% increase in Micro ATM utilization across targeted regions.
- Utilized market research and Voice-of-Customer feedback to refine product and messaging decisions, driving CSAT increase from 24% to 35%.
- Executed localized acquisition and digital outreach campaigns, resulting in 891% increase in unique user registrations.
- Designed and optimized lifecycle email and push notification campaigns, increasing active engagement by 24%.
- Collaborated with Product Management, Engineering, and Design to create value propositions, user personas, marketing collateral, and feature messaging.
Education
Project Management Professional (PMP) -
PMI
Postgraduate Certificate - Global Business Management
Mohawk College
Canada01-2024
MBA - Marketing
SIBM
India01-2018
Bachelor of Commerce - undefined
LJ Institute
India01-2016
Skills
- Go-to-Market (GTM)
- Product messaging
- Voice of Customer (VOC)
- Lifecycle Marketing
- Digital & Email Marketing
- Customer Journey Mapping
- Competitive Analysis
- Cross-functional teamwork
- HubSpot
- Salesforce
- Mixpanel
- Mailchimp
- JIRA
- Figma
Languages
Hindi
Native or Bilingual
Punjabi
Full Professional
Gujarati
Native or Bilingual
Certification
Project Management Professional (PMP) | PMI — In Progress
Timeline
Technical & Customer Support Associate
Concentrix (Apple Account)
07.2024 - 07.2025
Business & Operations Manager
Moores Clothing for Men
03.2023 - Current
Product Marketing Manager
Niyo Solutions
03.2019 - 11.2022
Bachelor of Commerce - undefined
LJ Institute
MBA - Marketing
SIBM
Postgraduate Certificate - Global Business Management
Mohawk College
Project Management Professional (PMP) -
PMI
Personal Information
Title: Marketing & Product Marketing Specialist