Bani Singh
Toronto,ON
Summary
Business Development Account Manager with 8+ years of experience managing customer portfolios, driving revenue growth, and executing full-cycle sales strategies. Proven success in building strong client relationships and increasing account retention through strategic upselling, cross-selling, and personalized customer engagement. Skilled in developing data-driven growth plans, coordinating proposals, and collaborating cross-functionally with sales, marketing, vendor, and finance teams to exceed performance targets. Adept at using tools like Salesforce, HubSpot, and Microsoft Excel to analyze account performance, manage pipelines, and identify expansion opportunities. Strong communicator and problem-solver with a customer-first mindset and a passion for delivering value in fast-paced B2B and B2C environments.
Overview
10
10
years of professional experience
Work History
Account Manager, Business Development
Kiso Digital
12.2022 - Current
- Manage end-to-end digital marketing campaigns for 15+ B2B and B2C clients, developing and executing strategies across paid search, email marketing & social media – achieving 20-30% increase in campaign ROI.
- Oversee portfolio of 40+ customer accounts, driving a 15% year-over-year revenue increase by identifying upsell opportunities & improving customer engagement through personalized retention workflows.
- Generate new business pipeline by launching targeted outbound campaigns through cold outreach, coordinating with field sales and vendors to secure high-value opportunities.
- Lead QBRs and proposal development for clients, combining performance metrics with tailored solutions to increase renewals—recently helped secure a 3-year contract renewal with a major client by presenting a data-backed growth strategy.
- Build detailed account profiles and analyze customer behavior, identifying upsell opportunities; recently leveraged cross-sell insights to introduce fresh offerings, leading to a 20% expansion in average customer spend.
Account Manager, Customer Success
Rosenblatt Immigration Law
12.2023 - 07.2025
- Streamline client communication workflows and automate processes in Clio, reducing response time by 35% and boosting team productivity in client relationship management and operations.
- Partner with sales and marketing to design and implement data-driven campaigns leveraging customer analytics & segmentation, achieving a 15% growth in upsell revenue and improving customer retention.
- Develop and implement client experience strategies across onboarding and digital channels, driving process optimization, customer journey mapping, and system integrations that enhance user journeys, improve client retention, and boost overall client satisfaction.
Account Manager
Advanced Symbolics Inc.
01.2022 - 12.2022
- Developed market insights using RStudio for statistical modeling and visualization; translated findings into project strategies to enhance risk assessment and support data-driven decisions.
- Streamlined workflows and resource planning using Asana, increasing team productivity by 20% and supporting a 95%+ client retention rate across multiple projects.
- Led stakeholder communications and daily standups, proactively mitigating risks and aligning teams—cutting project delays & improving delivery consistency.
Marketing Research Specialist
Canam Consultants Ltd.
01.2021 - 01.2022
- Developed conversational content for AI-powered chatbot designed to enhance user experience and support hybrid learning initiatives for universities; ensured seamless interaction by creating intuitive user flows and mapping dialogue paths across a unified platform.
- Conducted in-depth research to build user journeys, buyer personas, and conversation frameworks aligned with student and faculty needs, optimizing engagement, personalization, and overall platform usability.
- Developed SEO-optimized content and collaborated on visual assets to drive lead generation and improve search engine rankings for immigration services landing pages and campaigns.
Marketing Coordinator
MiQ Digital
11.2018 - 12.2020
- Optimized 20+ programmatic marketing campaigns through market research to refine messaging across 5 major social platforms, driving a 25% increase in audience engagement.
- Monitored KPI dashboards in Salesforce and analytics platforms to track campaign, project, and event performance, enabling faster decisions and improved ROI.
- Drove a 20% increase in qualified leads over 12 months by executing targeted digital campaigns that supported strategic lead generation and partnership development efforts.
Research Associate
KPMG India
12.2015 - 05.2017
- Orchestrated high-level partnership meetings during a trade roadshow for a delegation of 50+ Canadian companies visiting India alongside the Premier of Ontario, facilitating strategic negotiations and partnership deals valued at $1.8M CAD with key channel partners.
- Supported a Ministry of Defense policy advisory project on procurement of domestic electronics through research, policy analysis, and stakeholder mapping; contributed to budgeting and risk planning for a digital transformation initiative aligned with Make in India goals.
Education
Digital Marketing Diploma -
Seneca College
Toronto, Ontario05.2018
Master's - International Management
Cardiff Business School, Cardiff University
Cardiff, Wales09.2015
Bachelor of Commerce, HONS. - E-Commerce
Panjab University
04.2014
Summer Program - Introductory Microeconomics
London School of Economics And Political Science
07.2012
Skills
- Market & Consumer Research
- Audience Insights & Persona Development
- Trend Analysis & Campaign Optimization
- Social Media Advertising
- Paid Campaign Strategy & Execution
- Audience Segmentation
- Audience Targeting & Retargeting
- Budget Planning & Performance Optimization
- Client Relationship Management
- Account Management & Growth Strategy
- Contract Negotiation & Client Renewals
- Tools: Figma, Salesforce, HubSpot, Jira, Asana, Wrike
Timeline
Account Manager, Customer Success
Rosenblatt Immigration Law
12.2023 - 07.2025
Account Manager, Business Development
Kiso Digital
12.2022 - Current
Account Manager
Advanced Symbolics Inc.
01.2022 - 12.2022
Marketing Research Specialist
Canam Consultants Ltd.
01.2021 - 01.2022
Marketing Coordinator
MiQ Digital
11.2018 - 12.2020
Research Associate
KPMG India
12.2015 - 05.2017
Master's - International Management
Cardiff Business School, Cardiff University
Bachelor of Commerce, HONS. - E-Commerce
Panjab University
Summer Program - Introductory Microeconomics
London School of Economics And Political Science
Digital Marketing Diploma -
Seneca College
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