Bani Singh

Business Analyst - CIBC (04/2023 - 05/2023)

• Collaborated with Client Services and Sales Teams to activate over 150 Guaranteed Investment Certificates (GICs) for international students & reviewed client account documentation, providing each client with a personal point of contact for application processes, resulting in a 20% increase in application efficiency.

AI-driven Market Research - Advanced Symbolics Inc. (05/2022 - 12/2022)

• Utilized R Studio and Tableau to develop over 20 comprehensive presentations and visualizations, analyzing large datasets from social listening tools to segment audience behavior patterns. Applied location and demographic data to generate actionable insights, leading to 25% increase in performance metrics.

Marketing Intelligence Event - MiQ Digital (04/2019 - 08/2019)

• Planned & executed Marketing Intelligence themed event at the Art Gallery of Ontario, managing a budget of over $100K to hostindustry leaders from the Programmatic Industry sector. Offered a coveted prize of $10k towards an ad campaign for charity of choice. Developed engaging & tailored content for social media accounts, while monitoring performance metrics to optimize campaigns.
• Spearheaded the development and execution of integrated marketing strategies, resulting in 30% increase in brand awareness and 25% growth in lead generation.

Field Placement - Marketing Campaign for Opilio Labs (01/2018 - 04/2018)

• Developed and executed digital marketing campaign for Toronto-based startup to enhance brand recognition and achieve SMART objectives. Utilized $100K budget to strategically implement Social Media KPIs, buyer personas, SEO copywriting, content marketing, and influencer marketing, resulting in a 40% increase in brand awareness & 35% boost in engagement.