Balaji Gobichettipalayam
Product Manager
Whitby,ON
Summary
A seasoned Product Manager with over 17 years of experience in the technology industry, proficient in various aspects such as creating product roadmaps, conducting market research, and analyzing data. Possesses exceptional ability in recognizing revenue-boosting opportunities. Exhibits strong determination and strategic thinking, with a track record of achieving remarkable market penetration and successfully launching new products.
Overview
17
17
years of professional experience
3
3
Certifications
Work History
Product Manager
Cognizant Technology Solutions
North York, ON
07.2018 - Current
- Involved in entire product lifecycle from concept, budget approval, inception till sunset of product.
- Established robust roadmap, initiated and optimized business development strategies based on company targets, competitors, product specifications, market research and budget factors.
- Championed macro view approach to developing products, focusing on multi-disciplinary brainstorming and inter-team meetings to eliminate redundancies and dependencies.
- Advocated for customer experience improvements by pretotyping and focused group calls to drive wider user adoption within Healthcare industry.
- Defined solution requirements to convert strategic ideas into actionable workflows
- Drove marketing efforts by orchestrating Social Media and Search Engine advertising campaigns.
- Consulted with regulatory, sales and customer success team to manage marketing initiatives promoting my product.
- Developed creative presentations, trend reports, kitted assets, and product data sheets for Company wide conference, Monthly user group calls and focused group calls.
- Increased EDM Product sales and brand exposure by developing new packaging, Use cases for Demos and sales materials [like Battlecards] and optimizing target audience reach. Evaluate Client feedback/testimonials and introduce new feature based on feedback.
- Managed performance benchmarks and ensured performance is improved with each release by designating special SWAT Team.
- Collaborated with customer success team to achieve improved NPS [by +25 Points] in FY 2021 by listening to Customer feedback and working closing with detractors and getting to neutral of promoters.
- Improved digital product performance by 25%, identified breadth and width of product feature usability, insights and identify areas of potential improvement with help of telemetries.
- Provide inputs to leadership team by researching market trends, drive optimization initiatives to either buy or partner with other vendors in market.
Senior Product Owner
Cognizant Technology Solutions
Virginia Beach, VA
07.2014 - 07.2018
- Accomplished industry-leading successes for Health Insurance companies and have improved more than 2 Million lives through identifying Members current health needs
- Managed HEDIS digital product to optimize its current processing with SQL Servers and successfully migrated from legacy platform to robust application with minimal down time
- Consulted with product development teams to enhance client's digital commerce application based on customer pain points and streamline product line for consecutive sprints (releases)
- Liaised with clients to develop deep understanding of business needs and current market landscape
- Set goals, formalized policies and enforced operational standards to maximize agile team's performance and keep project on-task to achieve targets
- Coordinated project planning and execution with team members and team leads
- Completed annual reviews of vendor policies and procedure. Assessed vendor services for compliance with company policies
- Organized and maintained vendor records in accordance with corporate guidelines
- Managed benchmarks based on data-driven from product, product demonstrations and testimonials for Product Management performance evaluation
Product Owner
Cognizant Technology Solutions
Woodland Hills, CA
08.2011 - 07.2014
- Owned and prioritized product backlog for encounter system that would maintain and process information of more than 2 Million Members
- Provided methodologies for object-oriented software development and efficient database design
- Developed data architecture design to enable analysts to perform targeted customer analysis
- Established compatibility with third party software products by developing program for modification and integration
- Coordinated with systems partners to finalize designs and confirm requirements
- Monitored network performance and provided network performance statistical reports for both real-time and historical measurements
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports and access
- Trained junior members of IT team regarding network security and troubleshooting of data circuits
Business Analyst
Cognizant Technology Solutions
Coimbatore, Tamil Nadu, India
12.2009 - 08.2011
- Lead cross-functional team of 10 members to analyze and understand enterprise-wide operational impacts and opportunities of technology changes
- Worked effectively with cross-functional design teams and prioritize requirements to align with product strategy and create end-to-end software solutions that elevated client side experience by 60% and significantly improved overall functionality and performance
- Evaluated consistency and importance of different business intelligence data against needs to determine optimal courses of action to bring positive impact to product
- Managed testing cycles, including test plan creation, development of scripts and co-ordination of user acceptance testing for Legacy software and applications within Health Insurance industry
Software Engineer
IBM
Bangalore, India
07.2006 - 12.2009
- Work with Business Analyst in translating business requirements into Functional Requirements Document and to Detailed Design Documents
- Prepare functional (referred as HLD) and technical design documents (referred as LLD) for deliverable assigned and ensure appropriate approvals from Technical Lead before proceeding to coding and Unit testing
- Ensure that development is performed as per requirements
- Develop implementation and test plans, build software acceptance criteria, coordinate and work with clients to oversee acceptance and dissemination process
- Utilize in-depth knowledge of functional and Technical experience in EDI and sound knowledge on ASC X12 4010 transactions to deliver solutions to customer
- Worked with project managers, developers, quality assurance and customers to resolve technical issues
- Installed and configured software applications and tested solutions for effectiveness
Education
MBA - Information System
Bharathiar University
Coimbatore, Tamil Nadu, India Dec 2008 - Dec 2010
Bachelor of Science - Computer Applications
Bharathiar University
Coimbatore, Tamil Nadu, India Apr 2003 - Apr 2006
Certification
Professional, Academy for Health Care Management
Affiliations
- TPMA - Toronto Product Manager Association
Timeline
Product Manager
Cognizant Technology Solutions
07.2018 - Current
Certified Scrum Master
07-2018
Senior Product Owner
Cognizant Technology Solutions
07.2014 - 07.2018
Professional, Health Insurance Advanced Studies
06-2013
Product Owner
Cognizant Technology Solutions
08.2011 - 07.2014
Business Analyst
Cognizant Technology Solutions
12.2009 - 08.2011
Professional, Academy for Health Care Management
04-2009
Software Engineer
IBM
07.2006 - 12.2009
MBA - Information System
Bharathiar University
Dec 2008 - Dec 2010
Bachelor of Science - Computer Applications
Bharathiar University
Apr 2003 - Apr 2006
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