Bahareh Sattarzadeh
North Vancouver,BC
Summary
Senior Brand & Product Marketing Leader with over 16 years of experience in product marketing and brand protection across North American and global markets. Expertise in leading cross-functional teams to execute integrated marketing initiatives that enhance product positioning and market differentiation. Proven success in managing creative processes and delivering measurable results that boost brand recognition and equity.
Overview
10
10
years of professional experience
6
6
Certifications
Work History
Marketing Specialist
Hoopoe Branding Agency
North Vancouver, British Columbia
12.2023 - Current
- Executed digital and product marketing campaigns to enhance brand awareness and product adoption across sectors such as consumer products, retail, and healthcare.
- Managed creative briefs while collaborating with cross-functional teams to maintain consistent messaging and market differentiation.
- Tracked and analyzed campaign KPIs to refine product positioning and improve omni-channel performance.
Director of Marketing & Business Development
Revox B77
sofia, Bulgaria
01.2019 - 09.2023
- Expanded product portfolio from 10 to over 90 SKUs by leading global marketing initiatives.
- Executed strategic product differentiation, boosting market share by 37% and generating over €5M annually.
- Directed multicultural teams to maintain brand consistency across 25+ markets.
- Enhanced global brand presence through effective product naming, branding, and packaging strategies.
Sales & Marketing Manager
Ego Pharmaceuticals
Sydney, Australia
05.2016 - 06.2018
- Transitioned products from prescription to OTC in over 500 pharmacy locations, enhancing product adoption and brand awareness.
- Executed integrated marketing campaigns, ensuring consistent product messaging and compliance with packaging standards.
- Developed market education initiatives to elevate brand recognition and establish competitive differentiation.
Education
MBA - Marketing
Tehran University
Iran08-2015
Bachelor of Science - Nutrition Sciences
Tehran University
Iran06-2004
Skills
- Product marketing and protection
- Brand positioning and strategy
- Omni-channel marketing leadership
- Partnership management and agency oversight
- Cross-functional team leadership
- KPI and ROI performance measurement
- Product education and differentiation
- Brand recognition and experience optimization
- Market and competitive analysis
Certification
Professional Sales Skills
Timeline
Marketing Specialist
Hoopoe Branding Agency
12.2023 - Current
Director of Marketing & Business Development
Revox B77
01.2019 - 09.2023
Sales & Marketing Manager
Ego Pharmaceuticals
05.2016 - 06.2018
MBA - Marketing
Tehran University
Bachelor of Science - Nutrition Sciences
Tehran University